New Zealand Men’s Grooming Products Market 2025$425.0
Anticipated growth in the New Zealand men’s grooming products market stands at USD 13.6 million, with an expected CAGR of approximately 2.5% during the period spanning 2025 to 2030. New Zealand’s men’s grooming market is fueled by a combination of increasing awareness of personal appearance and a growing focus on natural, organic products. Younger male consumers, particularly in Auckland and Wellington, are adopting skincare and grooming routines, often influenced by global beauty trends. Furthermore, the market is benefitting from the rise in e-commerce and online shopping, allowing a wider range of grooming products to reach New Zealand’s relatively small but increasingly sophisticated consumer base.
Focused on delivering actionable insights, this report explores the New Zealand men’s grooming products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, pricing and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the New Zealand men’s grooming products market:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hair salons, pharmacies, supermarkets and hypermarkets, others
The New Zealand market for men’s grooming products is divided based on product type, pricing and distribution channel. By product type, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing categories include premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hair salons, pharmacies, supermarkets and hypermarkets, and others.
Competitive Landscape
The New Zealand men’s grooming products market exhibits significant competition. Leading companies within the market include Unilever PLC, The King of Shaves Company Ltd., The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, PharmaCare Laboratories Pty Ltd, Natura & Co, Mix Limited, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Edgewell Personal Care Brands LLC, Coty Inc., Combe Incorporated, Beiersdorf AG and Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited).
This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the New Zealand men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Men’s Grooming Products Market – Product Type Analysis
New Zealand Men’s Grooming Products Market – Pricing Analysis
New Zealand Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The King of Shaves Company, Ltd.
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
PharmaCare Laboratories Pty Ltd
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table New Zealand Men’s Grooming Products Market 2020-2030
Chart New Zealand Men’s Grooming Products Market, Net Growth, 2020-2030
Chart New Zealand Men’s Grooming Products Market, Growth Rates, 2020-2030
Table New Zealand Men’s Grooming Products Market by Product Type, 2020-2030
Chart New Zealand Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Men’s Grooming Products Market by Product Type, 2020-2030
Table New Zealand Men’s Grooming Products Market by Pricing, 2020-2030
Chart New Zealand Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Men’s Grooming Products Market by Pricing, 2020-2030
Table New Zealand Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart New Zealand Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table New Zealand Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart New Zealand Men’s Grooming Products Market, by Companies, 2024
Table New Zealand Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart New Zealand Men’s Grooming Products Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table New Zealand Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The King of Shaves Company, Ltd.
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
PharmaCare Laboratories Pty Ltd
Natura & Co
Mix Limited
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Edgewell Personal Care Brands LLC
Coty Inc.
Combe Incorporated
Beiersdorf AG
Australian Pharmaceutical Industries Ltd. (Wesfarmers Limited)
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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