A modest growth trajectory is forecasted for the Lithuania men’s grooming products market, with an expected increase of USD 15.2 million and a compound annual growth rate (CAGR) of roughly 4.1% from 2024 through 2029. There has been a notable cultural shift towards heightened acceptance and advocacy of male grooming and self-care practices. Men are progressively more inclined to allocate resources and time towards personal grooming products. This trend is facilitated by increased media coverage and educational initiatives from brands and grooming authorities, which serve to elucidate grooming routines and stimulate greater male engagement in regular self-care regimens. Moreover, brands are increasingly employing targeted marketing tactics tailored to male consumers, effectively resonating with their lifestyles and grooming requisites, thereby fostering widespread adoption of grooming products.
This report presents a detailed overview of the Lithuania men’s grooming products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, price range and distribution channel. This detailed analysis supports the identification of growth opportunities within the men’s grooming products industry.
Market Segmentation
The Lithuania men’s grooming products market is structured as follows:
Product: bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), skin care products
Price range: prestige product, mass product
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, specialty stores, e-commerce, hair salons, others
The men’s grooming products market in the Lithuania is segmented by product, price range and distribution channel. By product, the market features bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Price range segments are divided into prestige product, and mass product. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, specialty stores, e-commerce, hair salons, and others.
Competitive Landscape
In examining the competitive landscape, key players in the men’s grooming products market include The Procter & Gamble Company (P&G), L’Oreal S.A., Coty Inc., Beiersdorf AG, Euroitalia S.R.L., PUIG SL, Unilever PLC, BIOK laboratorija UAB, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Natura & Co, Chanel S.A., Mary Kay Inc., Societe BIC S.A., Henkel AG & Co. KGaA, LA RIVE S.A., Oriflame Cosmetics S.A., Edgewell Personal Care Brands LLC, Swissfragrance GmbH, Dolce & Gabbana S.R.L., Colgate-Palmolive Company, Mirato S.p.A. and Shiseido Company Limited.
The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Anticipate the future trajectory of the Lithuania men’s grooming products market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Lithuania Men’s Grooming Products Market – Product Analysis
Lithuania Men’s Grooming Products Market – Price Range Analysis
Lithuania Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– L’Oreal S.A.
– Coty Inc.
– Beiersdorf AG
– Euroitalia S.R.L.
– PUIG SL
– Unilever PLC
– BIOK laboratorija UAB
– LVMH Moet Hennessy Louis Vuitton SA (LVMH)
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Lithuania Men’s Grooming Products Market 2019-2029
Chart Lithuania Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Lithuania Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Lithuania Men’s Grooming Products Market by Product, 2019-2029
Chart Lithuania Men’s Grooming Products Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Lithuania Men’s Grooming Products Market by Product, 2019-2029
Table Lithuania Men’s Grooming Products Market by Price Range, 2019-2029
Chart Lithuania Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Lithuania Men’s Grooming Products Market by Price Range, 2019-2029
Table Lithuania Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Lithuania Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Lithuania Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Lithuania Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Lithuania Men’s Grooming Products Market, by Companies, 2023
Table Lithuania Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Lithuania Men’s Grooming Products Market, by Brands, 2023
Table Lithuania – Population (Millions) and Forecast
Table Lithuania – Consumer Price Index (CPI) and Forecast
Table Lithuania – Gross Domestic Product and Forecast
Table Lithuania Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Lithuania Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Coty Inc.
Beiersdorf AG
Euroitalia S.R.L.
PUIG SL
Unilever PLC
BIOK laboratorija UAB
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Natura & Co
Chanel S.A.
Mary Kay Inc.
Societe BIC S.A.
Henkel AG & Co. KGaA
LA RIVE S.A.
Oriflame Cosmetics S.A.
Edgewell Personal Care Brands LLC
Swissfragrance GmbH
Dolce & Gabbana S.R.L.
Colgate-Palmolive Company
Mirato S.p.A.
Shiseido Company, Limited