Latin America Men’s Grooming Products Market 2025$1,750.0
Insights reveal that the Latin America men’s grooming products market is set for a healthy expansion, with an anticipated growth of USD 9.1 billion, corresponding to a CAGR of nearly 9.5% from 2025 to 2030. Latin America’s men’s grooming products market is primarily driven by a cultural shift towards personal care and appearance, particularly among younger male consumers. Additionally, the influence of social media and global beauty standards is encouraging men to embrace skincare routines and grooming products. Economic improvement in countries like Brazil and Mexico has also bolstered consumer purchasing power, making premium grooming products more accessible to a wider demographic.
This report provides a strategic analysis of the Latin America men’s grooming products market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, pricing, distribution channel and country, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
Market Segmentation
The Latin America men’s grooming products market is categorized into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others
The men’s grooming products market in the Latin America is segmented by product type, pricing, distribution channel and country. By product type, the market is categorized into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, e-commerce, and others. Geographically, the market spans Argentina, Brazil, Chile, Colombia, Mexico and others.
Competitive Landscape
The Latin America men’s grooming products market is marked by intense competition, featuring leading companies such as Unilever PLC, The Procter & Gamble Company (P&G), Societe BIC S.A., PUIG SL, Perfumes y Esencias Fraiche S.A. de C.V., Natura & Co, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Larru’S Industria e Comercio de Cosmeticos LTDA., Inter Parfums Inc., House of Fuller S. de R.L. de C.V., High Ridge Brands Co., Henkel AG & Co. KGaA, Grupo Silvio Santos, Grupo Boticario, Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Corporacion Yanbal International, Corporacion Belcorp, Combe Incorporated, Colgate-Palmolive Company, Chanel S.A., Cannon Puntana S.A., Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Beiersdorf AG and Arabela S.A. de C.V.
This comprehensive report analyzes the performance of leading companies in the men’s grooming products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Latin America men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Latin America men’s grooming products market: product type, pricing, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Latin America men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Men’s Grooming Products Market – Product Type Analysis
Latin America Men’s Grooming Products Market – Pricing Analysis
Latin America Men’s Grooming Products Market – Distribution Channel Analysis
Latin America Men’s Grooming Products Market – Country Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Perfumes y Esencias Fraiche, S.A. de C.V.
Natura & Co
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Latin America Men’s Grooming Products Market 2020-2030
Chart Latin America Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Latin America Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Latin America Men’s Grooming Products Market by Product Type, 2020-2030
Chart Latin America Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Men’s Grooming Products Market by Product Type, 2020-2030
Table Latin America Men’s Grooming Products Market by Pricing, 2020-2030
Chart Latin America Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Latin America Men’s Grooming Products Market by Pricing, 2020-2030
Table Latin America Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Latin America Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Latin America Men’s Grooming Products Market by Country, 2020-2030
Chart Latin America Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Men’s Grooming Products Market by Country, 2020-2030
Table Latin America Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Latin America Men’s Grooming Products Market, by Companies, 2024
Table Latin America Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Latin America Men’s Grooming Products Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Latin America Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Perfumes y Esencias Fraiche, S.A. de C.V.
Natura & Co
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Larru’S Industria e Comercio de Cosmeticos LTDA.
Inter Parfums, Inc.
House of Fuller, S. de R.L. de C.V.
High Ridge Brands Co.
Henkel AG & Co. KGaA
Grupo Silvio Santos
Grupo Boticario
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Corporacion Yanbal International
Corporacion Belcorp
Combe Incorporated
Colgate-Palmolive Company
Chanel S.A.
Cannon Puntana S.A.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Beiersdorf AG
Arabela S.A. de C.V.
$1,750.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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