Kenya Men’s Grooming Products Market 2025$425.0
The Kenya men’s grooming products market is anticipated to witness significant growth, with an expected uptick of USD 21.2 million, equating to a CAGR of about 6.9% in the coming years. Kenya’s men’s grooming market is experiencing rapid growth, driven by a younger, more urbanized male population in cities such as Nairobi. Increasing exposure to global beauty standards and grooming routines, particularly via social media, is encouraging Kenyan men to adopt skincare, haircare, and shaving regimens. Additionally, the growth of the middle class and rising disposable incomes are fueling demand for grooming products. The expansion of e-commerce and retail platforms is further improving access to a diverse range of grooming products.
Providing a holistic view of the Kenya men’s grooming products market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, pricing and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Market Segmentation
The Kenya men’s grooming products market is structured as follows:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others
In Kenya, the men’s grooming products market is segmented by product type, pricing and distribution channel. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, skin care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.
Competitive Landscape
Major participants in the men’s grooming products market comprise Winner Manufacturing (Aris Cosmetics), Unilever PLC, The Procter & Gamble Company (P&G), Swiss Arabian Perfumes Co. L.L.C, Super-Max group, Societe BIC S.A., Sapil Perfumes Co. LLC., Rasasi Perfumes Industry LLC, PZ Cussons Plc, Meibao Cosmetics Co. Ltd., Maurer & Wirtz GmbH & Co. KG, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Henkel AG & Co. KGaA, Groupe Arthes, Edgewell Personal Care Brands LLC, Coty Inc., Chris Adams Perfumes and Beiersdorf AG.
The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Men’s Grooming Products Market – Product Type Analysis
Kenya Men’s Grooming Products Market – Pricing Analysis
Kenya Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Winner Manufacturing (Aris Cosmetics)
Unilever PLC
The Procter & Gamble Company (P&G)
Swiss Arabian Perfumes Co. L.L.C
Super-Max group
Societe BIC S.A.
Sapil Perfumes Co. LLC.
Rasasi Perfumes Industry LLC
PZ Cussons Plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Men’s Grooming Products Market 2020-2030
Chart Kenya Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Kenya Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Kenya Men’s Grooming Products Market by Product Type, 2020-2030
Chart Kenya Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Men’s Grooming Products Market by Product Type, 2020-2030
Table Kenya Men’s Grooming Products Market by Pricing, 2020-2030
Chart Kenya Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Kenya Men’s Grooming Products Market by Pricing, 2020-2030
Table Kenya Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Kenya Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Kenya Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Kenya Men’s Grooming Products Market, by Companies, 2024
Table Kenya Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Kenya Men’s Grooming Products Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Kenya Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Winner Manufacturing (Aris Cosmetics)
Unilever PLC
The Procter & Gamble Company (P&G)
Swiss Arabian Perfumes Co. L.L.C
Super-Max group
Societe BIC S.A.
Sapil Perfumes Co. LLC.
Rasasi Perfumes Industry LLC
PZ Cussons Plc
Meibao Cosmetics Co., Ltd.
Maurer & Wirtz GmbH & Co. KG
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Henkel AG & Co. KGaA
Groupe Arthes
Edgewell Personal Care Brands LLC
Coty Inc.
Chris Adams Perfumes
Beiersdorf AG
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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