The Italy men’s grooming products market is likely to exhibit mild growth, with a projected increase from USD 1,460.7 million in 2023 to USD 1,616.2 million by 2029, corresponding to a CAGR of 1.7% during the 2024 to 2029 timeframe. Italy’s men’s grooming market is experiencing steady growth, influenced by the country’s longstanding tradition of grooming and style. Italian men, particularly in fashion-forward cities like Milan and Rome, are increasingly investing in skincare, haircare, and shaving products as part of their daily routines. The rising importance of personal grooming, combined with the influence of both local and global beauty trends, is driving market demand. Moreover, Italy’s reputation for high-quality, luxury grooming brands is fueling the preference for premium products. The accessibility of such products, both through established retail networks and e-commerce, is also contributing to the growth of the market.
This report presents a detailed overview of the Italy men’s grooming products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, pricing and distribution channel. This detailed analysis supports the identification of growth opportunities within the men’s grooming products industry.
Market Segmentation
The Italy men’s grooming products market is structured as follows:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, pharmacies, supermarkets and hypermarkets, others
The men’s grooming products market in Italy is segmented across product type, pricing and distribution channel. By product type, the market includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing categories include premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, pharmacies, supermarkets and hypermarkets, and others.
Competitive Landscape
The report provides profiles of notable companies, including Yves Rocher sa, Unilever PLC, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., The Bolton Group, Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Natura & Co, Mirato S.p.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Ludovico Martelli S.p.A., L’Oreal S.A., L’Occitane International S.A., L’Erbolario S.R.L, Kelemata Srl, Inter Parfums Inc., Hermes International SCA, Henkel AG & Co. KGaA, Gruppo Sodalis Srl, Extrafragrance S.r.l., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Compagnie Financiere Richemont S.A., Combe Incorporated, Colgate-Palmolive Company and Clarins SA.
The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Gain in-depth analysis and forecasts for the key segments of the Italy men’s grooming products market: product type, pricing and distribution channel.
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Anticipate the future trajectory of the Italy men’s grooming products market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Italy Men’s Grooming Products Market – Product Type Analysis
Italy Men’s Grooming Products Market – Pricing Analysis
Italy Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– Yves Rocher sa
– Unilever PLC
– The Procter & Gamble Company (P&G)
– The Estee Lauder Companies Inc.
– The Bolton Group
– Societe BIC S.A.
– Shiseido Company, Limited
– Revlon, Inc.
– PUIG SL
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Italy Men’s Grooming Products Market 2019-2029
Chart Italy Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Italy Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Italy Men’s Grooming Products Market by Product Type, 2019-2029
Chart Italy Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Italy Men’s Grooming Products Market by Product Type, 2019-2029
Table Italy Men’s Grooming Products Market by Pricing, 2019-2029
Chart Italy Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart Italy Men’s Grooming Products Market by Pricing, 2019-2029
Table Italy Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Italy Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Italy Men’s Grooming Products Market, by Companies, 2023
Table Italy Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Italy Men’s Grooming Products Market, by Brands, 2023
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Italy Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Natura & Co
Mirato S.p.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Ludovico Martelli S.p.A.
L’Oreal S.A.
L’Occitane International S.A.
L’Erbolario S.R.L
Kelemata Srl
Inter Parfums, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Gruppo Sodalis Srl
Extrafragrance S.r.l.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Compagnie Financiere Richemont S.A.
Combe Incorporated
Colgate-Palmolive Company
Clarins SA