Brazil Men’s Grooming Products Market 2025$425.0
Marked by strong momentum, the Brazil men’s grooming products market is set to experience significant growth, adding USD 4.4 billion by 2030 and achieving an impressive CAGR of nearly 10%. In Brazil, the men’s grooming market is booming, driven by a cultural shift toward greater attention to personal care and appearance. Younger Brazilian men, particularly in cities like São Paulo and Rio de Janeiro, are increasingly investing in skincare, haircare, and grooming products. Social media, beauty influencers, and celebrity endorsements are fueling this trend, encouraging men to adopt more sophisticated grooming routines. The growth of the middle class and increased disposable income further contribute to the rising demand for both premium and mass-market grooming products.
The report aims to deliver comprehensive data on the Brazil men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, pricing and distribution channel.
Market Segmentation
The Brazil men’s grooming products market is classified into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, warehouse clubs, others
The men’s grooming products market in Brazil is segmented based on product type, pricing and distribution channel. By product type, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segmentation includes premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, warehouse clubs, and others.
Competitive Landscape
Prominent companies operating within the market comprise Unilever PLC, The Procter & Gamble Company (P&G), Societe BIC S.A., PUIG SL, Natura & Co, Memphis S.A. Industrial, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Larru’S Industria e Comercio de Cosmeticos LTDA., IPEC Industria de Perfumes e Cosmeticos Ltda., Grupo Silvio Santos, Grupo Boticario, Coty Inc. and Beiersdorf AG.
This analysis offers a comprehensive overview of the main players in the men’s grooming products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Brazil men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Brazil men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Men’s Grooming Products Market – Product Type Analysis
Brazil Men’s Grooming Products Market – Pricing Analysis
Brazil Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Natura & Co
Memphis S.A. Industrial
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Larru’S Industria e Comercio de Cosmeticos LTDA.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Brazil Men’s Grooming Products Market 2020-2030
Chart Brazil Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Brazil Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Brazil Men’s Grooming Products Market by Product Type, 2020-2030
Chart Brazil Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Men’s Grooming Products Market by Product Type, 2020-2030
Table Brazil Men’s Grooming Products Market by Pricing, 2020-2030
Chart Brazil Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Brazil Men’s Grooming Products Market by Pricing, 2020-2030
Table Brazil Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Brazil Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Brazil Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Brazil Men’s Grooming Products Market, by Companies, 2024
Table Brazil Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Brazil Men’s Grooming Products Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Brazil Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Natura & Co
Memphis S.A. Industrial
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Larru’S Industria e Comercio de Cosmeticos LTDA.
IPEC Industria de Perfumes e Cosmeticos Ltda.
Grupo Silvio Santos
Grupo Boticario
Coty Inc.
Beiersdorf AG
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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