With accelerating growth dynamics, the Brazil men’s grooming products sector is anticipated to expand by USD 4.4 billion, exhibiting a robust CAGR of 10% during the period from 2024 to 2029. In Brazil, the men’s grooming market is booming, driven by a cultural shift toward greater attention to personal care and appearance. Younger Brazilian men, particularly in cities like São Paulo and Rio de Janeiro, are increasingly investing in skincare, haircare, and grooming products. Social media, beauty influencers, and celebrity endorsements are fueling this trend, encouraging men to adopt more sophisticated grooming routines. The growth of the middle class and increased disposable income further contribute to the rising demand for both premium and mass-market grooming products.
The report provides a comprehensive analysis of the Brazil men’s grooming products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, pricing and distribution channel. The insights gained from this evaluation help reveal the growth potential within the men’s grooming products sector.
Market Segmentation
The segmentation of the Brazil men’s grooming products market is outlined below:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, warehouse clubs, others
The segmentation of the Brazil men’s grooming products market product type, pricing and distribution channel. By product type, the market includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, warehouse clubs, and others.
Competitive Landscape
The men’s grooming products market remains highly competitive, with major players including Unilever PLC, The Procter & Gamble Company (P&G), Societe BIC S.A., PUIG SL, Natura & Co, Memphis S.A. Industrial, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Larru’S Industria e Comercio de Cosmeticos LTDA., IPEC Industria de Perfumes e Cosmeticos Ltda., Grupo Silvio Santos, Grupo Boticario, Coty Inc. and Beiersdorf AG.
This report presents an extensive analysis of major entities in the men’s grooming products market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Brazil men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Brazil men’s grooming products market: product type, pricing and distribution channel.
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Anticipate the future trajectory of the Brazil men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Brazil Men’s Grooming Products Market – Product Type Analysis
Brazil Men’s Grooming Products Market – Pricing Analysis
Brazil Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Societe BIC S.A.
– PUIG SL
– Natura & Co
– Memphis S.A. Industrial
– LVMH Moet Hennessy Louis Vuitton SA (LVMH)
– L’Oreal S.A.
– Larru’S Industria e Comercio de Cosmeticos LTDA.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Brazil Men’s Grooming Products Market 2019-2029
Chart Brazil Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Brazil Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Brazil Men’s Grooming Products Market by Product Type, 2019-2029
Chart Brazil Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Brazil Men’s Grooming Products Market by Product Type, 2019-2029
Table Brazil Men’s Grooming Products Market by Pricing, 2019-2029
Chart Brazil Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart Brazil Men’s Grooming Products Market by Pricing, 2019-2029
Table Brazil Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Brazil Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Brazil Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Brazil Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Brazil Men’s Grooming Products Market, by Companies, 2023
Table Brazil Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Brazil Men’s Grooming Products Market, by Brands, 2023
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Brazil Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Natura & Co
Memphis S.A. Industrial
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Larru’S Industria e Comercio de Cosmeticos LTDA.
IPEC Industria de Perfumes e Cosmeticos Ltda.
Grupo Silvio Santos
Grupo Boticario
Coty Inc.
Beiersdorf AG