Market Overview
Australia men’s grooming products sales are set to climb, with the market expected to reach USD 1,233.7 million by 2031, reflecting a compound annual growth rate of 5.2%. Growth will be supported by the continued normalisation of male personal care routines, as changing attitudes toward masculinity make men more willing to use a wider range of grooming products. The category is shifting from basic hygiene toward broader self-care, confidence and skin health, creating opportunities across deodorants, bath and shower, skin care, fragrances and hair care.
Mass products are likely to remain the backbone of the market. Men’s deodorants will continue to generate substantial value because they are embedded in everyday hygiene habits and are widely available through supermarkets and other mainstream channels. Although premium fragrances and premium bath and shower products are gaining attention, many male consumers still prefer affordable, familiar and easy-to-use products, especially as household budgets remain under pressure. This suggests that mass brands with strong reputations, broad distribution and clear functional benefits will remain well positioned.
The next phase of innovation is likely to be shaped by skinification. As Australian men become more informed about skin and hair needs, demand should rise for products that address specific concerns such as dryness, oiliness, sensitivity, ageing, thinning hair and scalp health. Bath and shower is expected to be one of the more dynamic areas, as men move away from basic multifunctional products and show greater interest in task-specific formats such as separate shampoos, conditioners and body washes. This will require brands to combine efficacy-led claims with simple education, helping consumers understand why more targeted routines can deliver better results.
Channel dynamics will reinforce both scale and experimentation. Supermarkets will remain the leading route to market because they offer accessibility, regular promotions and the convenience of buying grooming products alongside groceries. However, e-commerce will keep gaining share, supported by price comparison, subscription models and online deals for routine products such as shaving and deodorants. Over the forecast period, the strongest brands are likely to be those that balance affordable pricing, everyday functionality and more sophisticated skin- and hair-care benefits, while using both supermarket visibility and digital channels to build repeat purchase.
The report provides a comprehensive analysis of the Australia men’s grooming products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2031. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, packaging type and distribution channel.
What’s Inside the Report
This report presents a comprehensive dataset detailing the Australia men’s grooming products market size from 2021 to 2031, with metrics reported in (Units/AUD/USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, price range, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Australia men’s grooming products market is classified into the following segments:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report provides an overview of market share among leading firms in the men’s grooming products sector in Australia, reflecting a mix of established brands and emerging competitors. Companies profiled include: Beiersdorf AG, Chanel S.A., Clarins SA, Colgate-Palmolive Company, Combe Incorporated, Coty Inc., Dolce & Gabbana S.R.L., Edgewell Personal Care Brands LLC, Euroitalia S.R.L., Give Back Beauty LLC (GBB), Key Sun Laboratories Pty Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), PharmaCare Laboratories Pty Ltd, PUIG SL, Revlon, Inc., Societe BIC S.A., The Estee Lauder Companies Inc., The King of Shaves Company, Ltd., The Procter & Gamble Company (P&G), Unilever PLC, etc.
This report provides market share data for leading players in the overall men’s grooming products market, as well as in key segments including men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
Australia men’s grooming products market share
Australia men’s fragrances and perfumes market share
Australia men’s toiletries market share
Australia men’s bath and shower products market share
Australia men’s deodorants market share
Australia men’s hair care products market share
Australia men’s skin care products market share
Australia men’s shaving products market share
Australia men’s post-shave market share
Australia men’s pre-shave market share
Australia men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Australia Men’s Grooming Products Market – Product Type Analysis
Australia Men’s Grooming Products Market – Price Range Analysis
Australia Men’s Grooming Products Market – Packaging Type Analysis
Australia Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Combe Incorporated
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australia Men’s Grooming Products Market 2021-2031
Chart Australia Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Australia Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Australia Men’s Grooming Products Market by Product Type, 2021-2031
Chart Australia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Australia Men’s Grooming Products Market by Product Type, 2021-2031
Table Australia Men’s Grooming Products Market by Price Range, 2021-2031
Chart Australia Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Australia Men’s Grooming Products Market by Price Range, 2021-2031
Table Australia Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Australia Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Australia Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Australia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Australia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Australia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Australia Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Australia Men’s Grooming Products Market, by Companies, 2025
Table Australia Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Australia Men’s Grooming Products Market, by Brands, 2025
Table Australia – Population (Millions) and Forecast
Table Australia – Consumer Price Index (CPI) and Forecast
Table Australia – Gross Domestic Product and Forecast
Table Australia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Australia Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Australia Men’s Grooming Products market analysis comprise:
Beiersdorf AG
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Combe Incorporated
Coty Inc.
Dolce & Gabbana S.R.L.
Edgewell Personal Care Brands LLC
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Key Sun Laboratories Pty Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
PharmaCare Laboratories Pty Ltd
PUIG SL
Revlon, Inc.
Societe BIC S.A.
The Estee Lauder Companies Inc.
The King of Shaves Company, Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
