Market Overview

The men’s grooming products market in Portugal is likely to register a CAGR of over 2.2% with an incremental growth of USD 46.6 million during the forecast period 2024-2029. There has been a cultural shift towards greater acceptance and encouragement of male grooming and self-care. Men are increasingly comfortable investing time and money in personal grooming products. Platforms like Instagram, YouTube, and TikTok, along with endorsements from celebrities and influencers, have played a pivotal role in normalizing and promoting grooming routines among men. These channels provide tutorials, reviews, and lifestyle content that encourage men to try new products.

The report provides a comprehensive overview of the Portugal men’s grooming products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, price range, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the men’s grooming products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the men’s grooming products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The men’s grooming products market in Portugal is segmented as below:
Product: bath and shower products, deodorants, fragrances (men’s fragrances, women’s fragrances, unisex fragrances), hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products
Price range: prestige product, and mass product
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, specialty stores, e-commerce, and others

The Portugal men’s grooming products market is segmented on the basis of product, price range, and distribution channel. Based on product, the men’s grooming products market in Portugal is categorized into bath and shower products, deodorants, fragrances (men’s fragrances, women’s fragrances, unisex fragrances), hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. On the basis of price range, the men’s grooming products market in Portugal has been segmented into prestige product, and mass product. By distribution channel, the men’s grooming products market in Portugal has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, specialty stores, e-commerce, and others.

Competitive Landscape

The Portugal men’s grooming products market is highly competitive. As of 2023, the major players in the Portugal men’s grooming products market were The Procter & Gamble Company (P&G), PUIG SL, Beiersdorf AG, L’Oreal S.A., Unilever PLC, Coty Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Chanel S.A., Societe BIC S.A., Dolce & Gabbana S.R.L., Hermes International SCA, Colgate-Palmolive Company, Grupo Boticario, Oriflame Cosmetics S.A., Edgewell Personal Care Brands LLC, Shiseido Company Limited, Natura & Co, Angelini Group, Caravan Fragancias S.L., Inter Parfums Inc., Mary Kay Inc., Gruppo Sodalis Srl, Pierre Fabre S.A., The Estee Lauder Companies Inc., Give Back Beauty LLC (GBB).

The report is an indispensable tool for companies and organizations operating in the men’s grooming products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the men’s grooming products market.

Why Buy This Report?

Provide statistical data or estimations for the Portugal men’s grooming products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the men’s grooming products market in Portugal
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the men’s grooming products market in Portugal looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Portugal Men’s Grooming Products Market – Product Analysis
3.1 Bath and shower products
3.2 Deodorants
3.3 Fragrances (men’s fragrances, women’s fragrances, unisex fragrances)
3.4 Hair care products
3.5 Razors & blades
3.6 Shaving products (pre-shave and post-shave products)
3.7 Skin care products
4. Portugal Men’s Grooming Products Market – Price Range Analysis
4.1 Prestige product
4.2 Mass product
5. Portugal Men’s Grooming Products Market – Distribution Channel Analysis
5.1 Convenience stores
5.2 Supermarkets and hypermarkets
5.3 Discounters
5.4 Small grocery stores
5.5 Department stores
5.6 Specialty stores
5.7 E-commerce
5.8 Others
6. Company Profiles
6.1 The Procter & Gamble Company (P&G)
6.2 PUIG SL
6.3 Beiersdorf AG
6.4 L’Oreal S.A.
6.5 Unilever PLC
6.6 Coty Inc.
6.7 LVMH Moet Hennessy Louis Vuitton SA (LVMH)
6.8 Chanel S.A.
6.9 Societe BIC S.A.
6.10 Dolce & Gabbana S.R.L.
6.11 Hermes International SCA
6.12 Colgate-Palmolive Company
6.13 Grupo Boticario
6.14 Oriflame Cosmetics S.A.
6.15 Edgewell Personal Care Brands LLC
6.16 Shiseido Company, Limited
6.17 Natura & Co
6.18 Angelini Group
6.19 Caravan Fragancias, S.L.
6.20 Inter Parfums, Inc.
6.21 Mary Kay Inc.
6.22 Gruppo Sodalis Srl
6.23 Pierre Fabre S.A.
6.24 The Estee Lauder Companies Inc.
6.25 Give Back Beauty LLC (GBB)
DISCLAIMER

Companies Mentioned

The Procter & Gamble Company (P&G)
PUIG SL
Beiersdorf AG
L’Oreal S.A.
Unilever PLC
Coty Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Chanel S.A.
Societe BIC S.A.
Dolce & Gabbana S.R.L.
Hermes International SCA
Colgate-Palmolive Company
Grupo Boticario
Oriflame Cosmetics S.A.
Edgewell Personal Care Brands LLC
Shiseido Company, Limited
Natura & Co
Angelini Group
Caravan Fragancias, S.L.
Inter Parfums, Inc.
Mary Kay Inc.
Gruppo Sodalis Srl
Pierre Fabre S.A.
The Estee Lauder Companies Inc.
Give Back Beauty LLC (GBB)