Market Overview

The men’s grooming products in Nigeria market is expected to increase by USD 236.8 million, at a compound annual growth rate (CAGR) of 18.5% from 2024 to 2029, according to the latest edition of the Men’s Grooming Products Market in Nigeria Report. Urbanization and a growing emphasis on professional appearance have heightened the demand for grooming products and services among men. This trend is complemented by increasing disposable incomes, allowing for greater spending on personal care items.

Moreover, there is a noticeable shift in societal attitudes towards masculinity, with a rising acceptance and encouragement of grooming as a part of self-care. This cultural change is influenced by the global dissemination of grooming standards and trends through media channels and international brands, which play a significant role in shaping local consumer preferences.

The report provides a comprehensive overview of the Nigeria men’s grooming products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, price range, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the men’s grooming products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the men’s grooming products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The men’s grooming products market in Nigeria is segmented as below:
Product: bath and shower products, deodorants, fragrances (men’s fragrances, women’s fragrances, unisex fragrances), hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products
Price range: prestige product, and mass product
Distribution channel: supermarkets and hypermarkets, small grocery stores, department stores, specialty stores, e-commerce, and others

The Nigeria men’s grooming products market is segmented on the basis of product, price range, and distribution channel. By product, the men’s grooming products market in Nigeria has been segmented into bath and shower products, deodorants, fragrances (men’s fragrances, women’s fragrances, unisex fragrances), hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Based upon price range, the men’s grooming products market in Nigeria is categorized into prestige product, and mass product. On the basis of distribution channel, the men’s grooming products market in Nigeria has been segmented into supermarkets and hypermarkets, small grocery stores, department stores, specialty stores, e-commerce, and others.

Competitive Landscape

The Nigeria men’s grooming products market is highly competitive. The key players in the men’s grooming products market include The Procter & Gamble Company (P&G), Societe BIC S.A., Dorco Co. Ltd., Unilever PLC, Mirato S.p.A., Oriflame Cosmetics S.A., LM Cosmetics, Beiersdorf AG, Coty Inc., The Thriving Brands Company, LVMH Moet Hennessy Louis Vuitton SA (LVMH), PUIG SL, L’Oreal S.A., Biochemicals International Ltd., Parfums de Coeur Ltd., Albani Corp., UNZA Holdings Bhd, Chris Adams Perfumes, Industria de Diseno Textil S.A., Smart Collection Perfume Sdn Bhd, Fragrance World Trading LLC, Afnan Perfumes Industry FZC, Euroitalia S.R.L., Vovi Products USA, Dolce & Gabbana S.R.L.

The report is an indispensable tool for companies and organizations operating in the men’s grooming products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the men’s grooming products market.

Why Buy This Report?

Provide statistical data or estimations for the Nigeria men’s grooming products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the men’s grooming products market in Nigeria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the men’s grooming products market in Nigeria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Nigeria Men’s Grooming Products Market – Product Analysis
3.1 Bath and shower products
3.2 Deodorants
3.3 Fragrances (men’s fragrances, women’s fragrances, unisex fragrances)
3.4 Hair care products
3.5 Razors & blades
3.6 Shaving products (pre-shave and post-shave products)
3.7 Skin care products
4. Nigeria Men’s Grooming Products Market – Price Range Analysis
4.1 Prestige product
4.2 Mass product
5. Nigeria Men’s Grooming Products Market – Distribution Channel Analysis
5.1 Supermarkets and hypermarkets
5.2 Small grocery stores
5.3 Department stores
5.4 Specialty stores
5.5 E-commerce
5.6 Others
6. Company Profiles
6.1 The Procter & Gamble Company (P&G)
6.2 Societe BIC S.A.
6.3 Dorco Co., Ltd.
6.4 Unilever PLC
6.5 Mirato S.p.A.
6.6 Oriflame Cosmetics S.A.
6.7 LM Cosmetics
6.8 Beiersdorf AG
6.9 Coty Inc.
6.10 The Thriving Brands Company
6.11 LVMH Moet Hennessy Louis Vuitton SA (LVMH)
6.12 PUIG SL
6.13 L’Oreal S.A.
6.14 Biochemicals International Ltd.
6.15 Parfums de Coeur, Ltd.
6.16 Albani Corp.
6.17 UNZA Holdings Bhd
6.18 Chris Adams Perfumes
6.19 Industria de Diseno Textil, S.A.
6.20 Smart Collection Perfume Sdn Bhd
6.21 Fragrance World Trading LLC
6.22 Afnan Perfumes Industry FZC
6.23 Euroitalia S.R.L.
6.24 Vovi Products USA
6.25 Dolce & Gabbana S.R.L.
DISCLAIMER

Companies Mentioned

The Procter & Gamble Company (P&G)
Societe BIC S.A.
Dorco Co., Ltd.
Unilever PLC
Mirato S.p.A.
Oriflame Cosmetics S.A.
LM Cosmetics
Beiersdorf AG
Coty Inc.
The Thriving Brands Company
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
PUIG SL
L’Oreal S.A.
Biochemicals International Ltd.
Parfums de Coeur, Ltd.
Albani Corp.
UNZA Holdings Bhd
Chris Adams Perfumes
Industria de Diseno Textil, S.A.
Smart Collection Perfume Sdn Bhd
Fragrance World Trading LLC
Afnan Perfumes Industry FZC
Euroitalia S.R.L.
Vovi Products USA
Dolce & Gabbana S.R.L.