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Male Grooming Products Market in Kenya 2021
7 October 2021
Middle East and Africa
Grooming products help individuals to maintain their overall hygiene and physical appearance. The male grooming products market in Kenya is projected to grow at a compound annual growth rate (CAGR) of 4.9% over the analysis period of 2021 to 2027, according to data and analytics company StrategyHelix. Rising consumer disposable income, increasing consciousness among male consumers about personal wellness and appearance, increasing product availability and retail outlet, growing awareness about the importance of overall body grooming and society’s influence towards aesthetically appealing looks are expected to boost the market growth in the coming years.
The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for male grooming products. The Kenya male grooming products market is segmented on the basis of price range, product, distribution channel. By price range, it is categorized into prestige product, and mass product. The mass product segment held the largest market share in 2020. By product, the male grooming products market is divided into shaving products, razors & blades, toiletries, and fragrances. The toiletries segment accounted for the largest market share in 2020. Based on distribution channel, the male grooming products market is divided into supermarkets & hypermarkets, specialty stores, online retailing, and others.
The male toiletries market is further segmented into bath & shower, deodorants, hair care, and skin care. Among them, deodorants segment held the largest market share in 2020.
The report has profiled some of the key players of the market such as The Procter & Gamble Company, Unilever PLC, Beiersdorf AG.
The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the male grooming products market to help drive informed decision making for industry executives, policy makers, academic, and analysts.
Price range: prestige product, and mass product
Product: shaving products, razors & blades, toiletries, and fragrances
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, and others
Years Considered: this report covers the period 2017 to 2027
Key Benefits for Stakeholders
Get a comprehensive picture of the Kenya male grooming products market
Pinpoint growth sectors and trends for investment
Understand what the future of the male grooming products market in Kenya looks like
Identify the competitive landscape and window of opportunity
Table of Contents
1. Market Definition
2. Research Methodology
3. Market Data & Outlook
3.1 Market Value
3.2 Market Value Forecast
4. Male Grooming Products Market by Price Range
4.1 Prestige Product
4.2 Mass Product
5. Male Grooming Products Market by Product
5.1 Shaving Products
5.2 Razors & Blades
6. Male Grooming Products Market by Distribution Channel
6.1 Supermarkets & Hypermarkets
6.2 Specialty Stores
6.3 Online Retailing
7. Company Profiles
7.1 The Procter & Gamble Company
7.2 Unilever PLC
7.3 Beiersdorf AG
8.1 About StrategyHelix