The Nigeria laundry care market is projected to expand significantly, increasing from USD 557.6 million in 2023 to USD 1,160.9 million by 2029, reflecting a robust compound annual growth rate (CAGR) of 13% during the forecast period. In Nigeria, the laundry care market is driven by the country’s expanding middle class and increasing urbanization. The growing popularity of washing machines is contributing to a higher demand for modern laundry products such as liquid detergents and fabric softeners. Additionally, the trend toward sustainable consumption is fueling the adoption of eco-friendly and biodegradable laundry care solutions.
The report provides a comprehensive analysis of the Nigeria laundry care industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type and distribution channel. The insights gained from this evaluation help reveal the growth potential within the laundry care sector.
Market Segmentation
The segmentation of the Nigeria laundry care market is outlined below:
Product type: rug/carpet cleaners, fabric softeners, laundry aids, laundry detergents
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, others
The Nigeria laundry care market is categorized by product type and distribution channel. By product type, it includes rug/carpet cleaners, fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, and others.
Competitive Landscape
Major participants in the laundry care market comprise Unilever PLC, The Procter & Gamble Company (P&G), Reckitt Benckiser Group plc (RB), PZ Cussons Plc, PT Wings Surya, Nourdm global Co. Ltd., Nasco Group (Nigeria) Ltd., Henkel AG & Co. KGaA, Extreme Manufacturing Nigeria Ltd., Eko Supreme Nigeria Ltd., Daraju Industries Limited, Cormart Nigeria Ltd., Bon Ami Company and Aspira Nigeria Ltd.
This report presents an extensive analysis of major entities in the laundry care market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Nigeria laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria laundry care market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria laundry care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Nigeria Laundry Care Market – Product Type Analysis
Nigeria Laundry Care Market – Distribution Channel Analysis
Key Players and Market Share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Reckitt Benckiser Group plc (RB)
– PZ Cussons Plc
– PT Wings Surya
– Nourdm Global Co., Ltd.
– Nasco Group (Nigeria) Ltd.
– Henkel AG & Co. KGaA
– Extreme Manufacturing Nigeria Ltd.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria Laundry Care Market 2019-2029
Chart Nigeria Laundry Care Market, Net Growth, 2019-2029
Chart Nigeria Laundry Care Market, Growth Rates, 2019-2029
Table Nigeria Laundry Care Market by Product Type, 2019-2029
Chart Nigeria Laundry Care Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Laundry Care Market by Product Type, 2019-2029
Table Nigeria Laundry Care Market by Distribution Channel, 2019-2029
Chart Nigeria Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Nigeria Laundry Care Market by Distribution Channel, 2019-2029
Table Nigeria Laundry Care Market Share (%), by Companies, 2019-2023
Chart Nigeria Laundry Care Market, by Companies, 2023
Table Nigeria Laundry Care Market Share (%), by Brands, 2019-2023
Chart Nigeria Laundry Care Market, by Brands, 2023
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Laundry Care Market: Spend as a Proportion of GDP (%)
Table Nigeria Laundry Care Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
PZ Cussons Plc
PT Wings Surya
Nourdm Global Co., Ltd.
Nasco Group (Nigeria) Ltd.
Henkel AG & Co. KGaA
Extreme Manufacturing Nigeria Ltd.
Eko Supreme Nigeria Ltd.
Daraju Industries Limited
Cormart Nigeria Ltd.
Bon Ami Company
Aspira Nigeria Ltd.