Latin America Laundry Care Market 2025

The Latin America laundry care market is on track for incremental growth of USD 4.5 billion, corresponding to a CAGR of nearly 4.8% throughout the forecast period of 2025 to 2030. In Latin America, the laundry care market is driven by a combination of cultural factors and economic development. The rising number of working women and dual-income households has led to an increased demand for convenient and efficient laundry solutions. Additionally, growing urbanization and higher disposable incomes in countries like Brazil and Mexico have spurred interest in higher-end laundry products, such as fabric softeners and stain removers. Increasing awareness about the importance of fabric care and hygiene has also contributed to the market’s growth.

This report delivers a deep dive into the Latin America laundry care market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, distribution channel and country, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Latin America laundry care market is outlined below:
Product type: rug/carpet cleaners, fabric softeners, laundry aids, laundry detergents
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others

The Latin America laundry care market is segmented by product type, distribution channel and country. In terms of product type, the market is segmented into rug/carpet cleaners, fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, e-commerce, and others. Geographically, the market is segmented into Argentina, Brazil, Chile, Colombia, Mexico and others.

Competitive Landscape

Key players dominating the laundry care market include Unilever PLC, The Procter & Gamble Company (P&G), The Clorox Company, SANCHEZ Y MARTIN S.A. DE C.V., Reckitt Benckiser Group plc (RB), Quimica Amparo Ltda., Queruclor S.R.L., La Fabril S.A., JBS-Friboi, Jaboneria Wilson S.A., Irex de Costa Rica S.A., Industrias Panama Boston S.A., Industrias LURI S.R.L., Industrias de Aceite S.A., Industrias Alen S.A. de C.V., Industria La Popular S.A., Henkel AG & Co. KGaA, Gtex Brasil Ltda., Grupo Raymundo da Fonte, Grupo Cala S.A.C., Grasco Ltda., Fabrica de Jabon La Corona S.A. de C.V., Dreamco S.A., Colgate-Palmolive Company, Church & Dwight Co. Inc., Cesar Iglesias S.A., Brinsa S.A., Bombril S.A., Barraza y Cia, Azul K S.A., ASA Industria e Comercio Ltda. and Alicorp S.A.A.

This report presents an extensive analysis of major entities in the laundry care market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Latin America laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Latin America laundry care market: product type, distribution channel and country.
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Gain deep insights into the dynamics of the Latin America laundry care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Laundry Care Market – Product Type Analysis
Latin America Laundry Care Market – Distribution Channel Analysis
Latin America Laundry Care Market – Country Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
The Clorox Company
SANCHEZ Y MARTIN S.A. DE C.V.
Reckitt Benckiser Group plc (RB)
Quimica Amparo Ltda.
Queruclor S.R.L.
La Fabril S.A.
JBS-Friboi
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Latin America Laundry Care Market 2020-2030
Chart Latin America Laundry Care Market, Net Growth, 2020-2030
Chart Latin America Laundry Care Market, Growth Rates, 2020-2030
Table Latin America Laundry Care Market by Product Type, 2020-2030
Chart Latin America Laundry Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Laundry Care Market by Product Type, 2020-2030
Table Latin America Laundry Care Market by Distribution Channel, 2020-2030
Chart Latin America Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Laundry Care Market by Distribution Channel, 2020-2030
Table Latin America Laundry Care Market by Country, 2020-2030
Chart Latin America Laundry Care Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Laundry Care Market by Country, 2020-2030
Table Latin America Laundry Care Market Share (%), by Companies, 2020-2024
Chart Latin America Laundry Care Market, by Companies, 2024
Table Latin America Laundry Care Market Share (%), by Brands, 2020-2024
Chart Latin America Laundry Care Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Laundry Care Market: Spend as a Proportion of GDP (%)
Table Latin America Laundry Care Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
The Clorox Company
SANCHEZ Y MARTIN S.A. DE C.V.
Reckitt Benckiser Group plc (RB)
Quimica Amparo Ltda.
Queruclor S.R.L.
La Fabril S.A.
JBS-Friboi
Jaboneria Wilson, S.A.
Irex de Costa Rica S.A.
Industrias Panama Boston S.A.
Industrias LURI S.R.L.
Industrias de Aceite S.A.
Industrias Alen, S.A. de C.V.
Industria La Popular, S.A.
Henkel AG & Co. KGaA
Gtex Brasil Ltda.
Grupo Raymundo da Fonte
Grupo Cala S.A.C.
Grasco Ltda.
Fabrica de Jabon La Corona S.A. de C.V.
Dreamco S.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Cesar Iglesias S.A.
Brinsa S.A.
Bombril S.A.
Barraza y Cia
Azul K, S.A.
ASA Industria e Comercio Ltda.
Alicorp S.A.A.