This market study captures the evolution of the laundry aids industry in South Africa, featuring updated insights as of 2025. Historical data from 2020 to 2024 are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
The laundry aids sector in South Africa is expected to grow at a modest compound annual growth rate (CAGR) of 3.4% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.
What’s Inside the Report
Annual market size figures expressed in (Liters/ZAR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the South Africa laundry aids market:
Product type – e.g., colour safe bleach, fabric fresheners, spot and stain removers (in-wash, pre-wash), starch spray and ironing aids
Distribution channel – e.g., hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the laundry aids industry in South Africa, offering visibility into brand dominance and market leadership. Major participants include:
Marketing & Mercantile Services CC
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Unilever PLC
Xie’s Import and Export CC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
South Africa Laundry Aids Market – Product Type Analysis
South Africa Laundry Aids Market – Distribution Channel Analysis
Company Shares Analysis
Marketing & Mercantile Services CC
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Unilever PLC
Xie’s Import and Export CC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table South Africa Laundry Aids Market 2020-2030
Chart South Africa Laundry Aids Market, Net Growth, 2020-2030
Chart South Africa Laundry Aids Market, Growth Rates, 2020-2030
Table South Africa Laundry Aids Market by Product Type, 2020-2030
Chart South Africa Laundry Aids Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Africa Laundry Aids Market by Product Type, 2020-2030
Table South Africa Laundry Aids Market by Distribution Channel, 2020-2030
Chart South Africa Laundry Aids Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Africa Laundry Aids Market by Distribution Channel, 2020-2030
Table South Africa Laundry Aids Market Share (%), by Companies, 2020-2024
Chart South Africa Laundry Aids Market, by Companies, 2024
Table South Africa Laundry Aids Market Share (%), by Brands, 2020-2024
Chart South Africa Laundry Aids Market, by Brands, 2024
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Laundry Aids Market: Spend as a Proportion of GDP (%)
Table South Africa Laundry Aids Market: Consumption per Capita (Population)

