Developed to support market planning and channel strategy, this data report maps out the laundry aids market in Kenya. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
The laundry aids sector in Kenya is forecast to grow at a healthy CAGR of 7.1% through 2030, driven by solid underlying demand and moderate market expansion.
What’s Inside the Report
Annual market size figures expressed in (Liters/KES/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Kenya laundry aids market is classified into the following segments:
Product type – e.g., colour safe bleach, spot and stain removers (in-wash, pre-wash), starch spray and ironing aids
Distribution channel – e.g., convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the laundry aids industry in Kenya, shedding light on the relative scale and market presence of major firms. Leading companies include:
Jeyes Group
Reckitt Benckiser Group plc (RB)
SuperSleek Ltd. Kenya
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, StrategyHelix reports are built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Kenya Laundry Aids Market – Product Type Analysis
Kenya Laundry Aids Market – Distribution Channel Analysis
Company Shares Analysis
Jeyes Group
Reckitt Benckiser Group plc (RB)
SuperSleek Ltd. Kenya
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Laundry Aids Market 2020-2030
Chart Kenya Laundry Aids Market, Net Growth, 2020-2030
Chart Kenya Laundry Aids Market, Growth Rates, 2020-2030
Table Kenya Laundry Aids Market by Product Type, 2020-2030
Chart Kenya Laundry Aids Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Laundry Aids Market by Product Type, 2020-2030
Table Kenya Laundry Aids Market by Distribution Channel, 2020-2030
Chart Kenya Laundry Aids Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Laundry Aids Market by Distribution Channel, 2020-2030
Table Kenya Laundry Aids Market Share (%), by Companies, 2020-2024
Chart Kenya Laundry Aids Market, by Companies, 2024
Table Kenya Laundry Aids Market Share (%), by Brands, 2020-2024
Chart Kenya Laundry Aids Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Laundry Aids Market: Spend as a Proportion of GDP (%)
Table Kenya Laundry Aids Market: Consumption per Capita (Population)