This analytical report sheds light on the laundry aids market in Australasia. Updated as of 2025, it covers five years of historical data (2020–2024) and delivers forecasted trends up to 2030, providing a solid basis for market evaluation and investment planning.
The laundry aids sector in Australasia is forecast to grow at a healthy CAGR of 6.6% through 2030, driven by solid underlying demand and moderate market expansion.
What’s Inside the Report
Annual market size figures expressed in (Liters/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Australasia laundry aids market:
Product type – e.g., color catchers, color enhancers, colour safe bleach, fabric fresheners, laundry sanitizer, laundry whiteners, scent booster, spot and stain removers (in-wash, pre-wash), starch spray and ironing aids, water softeners, others
Distribution channel – e.g., discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the laundry aids industry in Australasia, shedding light on the relative scale and market presence of major firms. Leading companies include:
Aware Environmental Limited
Bayer AG
Colgate-Palmolive Company
delta pronatura GmbH
ecostore Company Limited
Henkel AG & Co. KGaA
Nature’s Organics Pty. Ltd.
OzKleen Asia Pacific Pty Ltd.
Pascoe’s Pty. Ltd.
Pental Products Pty Limited
Reckitt Benckiser Group plc (RB)
Rubbedin Pty Ltd.
The Procter & Gamble Company (P&G)
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, StrategyHelix reports are built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Australasia Laundry Aids Market – Product Type Analysis
Australasia Laundry Aids Market – Distribution Channel Analysis
Company Shares Analysis
Aware Environmental Limited
Bayer AG
Colgate-Palmolive Company
delta pronatura GmbH
ecostore Company Limited
Henkel AG & Co. KGaA
Nature’s Organics Pty. Ltd.
OzKleen Asia Pacific Pty Ltd.
Pascoe’s Pty. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australasia Laundry Aids Market 2020-2030
Chart Australasia Laundry Aids Market, Net Growth, 2020-2030
Chart Australasia Laundry Aids Market, Growth Rates, 2020-2030
Table Australasia Laundry Aids Market by Product Type, 2020-2030
Chart Australasia Laundry Aids Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australasia Laundry Aids Market by Product Type, 2020-2030
Table Australasia Laundry Aids Market by Distribution Channel, 2020-2030
Chart Australasia Laundry Aids Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australasia Laundry Aids Market by Distribution Channel, 2020-2030
Table Australasia Laundry Aids Market Share (%), by Companies, 2020-2024
Chart Australasia Laundry Aids Market, by Companies, 2024
Table Australasia Laundry Aids Market Share (%), by Brands, 2020-2024
Chart Australasia Laundry Aids Market, by Brands, 2024
Table Australasia – Population (Millions) and Forecast
Table Australasia – Consumer Price Index (CPI) and Forecast
Table Australasia – Gross Domestic Product and Forecast
Table Australasia Laundry Aids Market: Spend as a Proportion of GDP (%)
Table Australasia Laundry Aids Market: Consumption per Capita (Population)