Japan Intimate Hygiene Market Size, Share & Forecast, 2025-2030

With the latest figures updated in 2025, this report delivers a clear snapshot of the intimate hygiene market in Japan. Covering a ten-year horizon from 2020 to 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.

The intimate hygiene market in Japan is projected to expand at a moderate CAGR of 5.5% through 2030, reflecting steady and predictable growth amid stable consumer demand.

What’s Inside the Report

Annual market size figures expressed in (JPY/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.

Market Segmentation

The following outlines the segmentation of the Japan intimate hygiene market:
Distribution channel – e.g., convenience stores, e-commerce, health and beauty stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Market share analysis is included for the intimate hygiene industry in Japan, shedding light on the relative scale and market presence of major firms. Leading companies include:
Unicharm Corporation

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, StrategyHelix reports are built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
Japan Intimate Hygiene Market – Distribution Channel Analysis
Company Shares Analysis
Unicharm Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Intimate Hygiene Market 2020-2030
Chart Japan Intimate Hygiene Market, Net Growth, 2020-2030
Chart Japan Intimate Hygiene Market, Growth Rates, 2020-2030
Table Japan Intimate Hygiene Market by Distribution Channel, 2020-2030
Chart Japan Intimate Hygiene Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Intimate Hygiene Market by Distribution Channel, 2020-2030
Table Japan Intimate Hygiene Market Share (%), by Companies, 2020-2024
Chart Japan Intimate Hygiene Market, by Companies, 2024
Table Japan Intimate Hygiene Market Share (%), by Brands, 2020-2024
Chart Japan Intimate Hygiene Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Intimate Hygiene Market: Spend as a Proportion of GDP (%)
Table Japan Intimate Hygiene Market: Consumption per Capita (Population)