Market Overview
Vietnam Instant Coffee Market Highlights
• The Vietnam instant coffee market is forecast to expand by USD 133.3 million over the five-year period to 2031.
• In terms of segment performance, instant coffee mixes accounted for a revenue share of XX% in 2025, amounting to US$ XX million.
• From 2026 to 2031, the market is expected to post a CAGR of 5.4%.
With the latest figures updated in 2026, this report delivers a clear snapshot of the instant coffee market in Vietnam. Covering a ten-year horizon from 2021 to 2031, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.
What’s Inside the Report
Annual market size figures expressed in (Tons/VND/USD), spanning 2021 to 2031. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Vietnam instant coffee market is classified into the following segments:
Product type – e.g., instant coffee mixes, standard instant coffee
Distribution channel – e.g., off-trade, on-trade
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the instant coffee industry in Vietnam, shedding light on the relative scale and market presence of major firms. Leading companies include: Food Empire Holdings Ltd., Masan Group Corporation, Nestle S.A., Trung Nguyen Corporation JSC, etc.
The report includes detailed market share analysis for major competitors across the total instant coffee market, alongside segment-level insights covering instant coffee, instant coffee mixes and standard instant coffee.
Market share analysis covered in the report:
Vietnam instant coffee market share
Vietnam instant coffee mixes market share
Vietnam standard instant coffee market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Instant Coffee Market – Product Type Analysis
Vietnam Instant Coffee Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Food Empire Holdings Ltd.
Masan Group Corporation
Nestle S.A.
Trung Nguyen Corporation JSC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Instant Coffee Market 2021-2031
Chart Vietnam Instant Coffee Market, Net Growth, 2021-2031
Chart Vietnam Instant Coffee Market, Growth Rates, 2021-2031
Table Vietnam Instant Coffee Market by Product Type, 2021-2031
Chart Vietnam Instant Coffee Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Instant Coffee Market by Product Type, 2021-2031
Table Vietnam Instant Coffee Market by Distribution Channel, 2021-2031
Chart Vietnam Instant Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Instant Coffee Market by Distribution Channel, 2021-2031
Table Vietnam Instant Coffee Market Share (%), by Companies, 2021-2025
Chart Vietnam Instant Coffee Market, by Companies, 2025
Table Vietnam Instant Coffee Market Share (%), by Brands, 2021-2025
Chart Vietnam Instant Coffee Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Instant Coffee Market: Spend as a Proportion of GDP (%)
Table Vietnam Instant Coffee Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Vietnam Instant Coffee market report include:
Food Empire Holdings Ltd.
Masan Group Corporation
Nestle S.A.
Trung Nguyen Corporation JSC
