Market Overview
Thailand’s hot drinks market is projected to reach USD 2.0 billion by 2031, expanding at a CAGR of 3.88%, reflecting a category that continues to grow but is increasingly shaped by structural adjustment rather than broad-based consumption acceleration. Across both tea and coffee, higher input costs, currency volatility and more disciplined household spending are reinforcing a market environment in which value growth depends less on rising frequency and more on pricing, product differentiation and selective premiumisation. The result is a market that remains resilient, yet more segmented and innovation-led than in earlier periods.
Tea is moving in that direction most visibly. Traditional black tea in tea bag format continues to provide the core demand base, supported by familiar usage occasions and its adaptability in everyday beverages, including home-prepared milk tea. However, incremental growth is increasingly coming from structural reallocation within the category rather than from volume expansion. Instant tea has emerged as the most dynamic segment, benefiting from convenience, localised flavour innovation and strong appeal among younger and more price-sensitive consumers. At the same time, a premium layer is beginning to develop within instant tea, introducing higher-income households to more upgraded propositions and reinforcing a dual-track market in which affordability and selective trading-up coexist.
Health and functionality are becoming more central to tea’s competitive landscape. Products positioned around sleep support, digestion, detoxification and lower caffeine are gaining traction as consumers place greater emphasis on clearly defined benefits and more transparent product claims. Green tea and herbal infusions continue to hold expansion potential through antioxidant and natural positioning, while brands are also using process innovation, flavour refinement and improved format design to raise perceived quality without materially pushing prices beyond reach. Sustainability is gradually becoming part of this equation as well, with recyclable packaging and reduced plastic use gaining relevance, particularly where environmental positioning can be offered without a steep premium.
Coffee remains the larger pillar of the market and continues to evolve along a distinctly bifurcated path. Instant coffee still anchors overall demand because of its affordability and entrenched role in daily consumption, providing the category with a stable mass-market base. At the same time, premium formats such as coffee pods and higher-quality brewed options are gaining traction among urban middle-income consumers seeking a more refined at-home experience. Health-led product development, including reduced-sugar and function-enhanced coffee, is adding a new layer of value creation, although macroeconomic pressure and elevated import costs continue to limit the pace of broader trading-up. Overall, Thailand’s hot drinks market is transitioning toward a more differentiated model in which convenience, functionality and targeted premiumisation, supported by e-commerce and digital engagement, are becoming more important growth levers than simple gains in consumption volume.
This report presents a detailed analysis of the Thailand hot drinks market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2031. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.
What’s Inside the Report
The report delivers detailed market sizing from 2021 to 2031, with metrics reported in (Tons/THB/USD). It includes historical data, forecasts through 2031, and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Thailand hot drinks market is outlined below:
Product type – e.g., coffee (coffee capsules and pods, coffee mixes, ground coffee, instant coffee, whole beans), tea (black tea, fruit and herbal tea, green tea, instant tea, other tea), hot drink powders (chocolate-based powder drinks, malt-based powder drinks), other hot drinks
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the hot drinks market in Thailand, highlighting dominant firms and brand-level movements. Companies profiled include: Ajinomoto Co., Inc., Associated British Foods plc, Dutch Mill Co., Ltd., Greentea Co., Ltd., Illycaffe S.p.A., JDE Peet’s N.V., K.T.Y. Foods International Co., Ltd., K.V.N. Import Export (1991) Co., Ltd., Khao Shong Industry 1979 Co., Ltd., Lipton Teas and Infusions, Massimo Zanetti Beverage Group S.p.A., NBD Healthcare Co., Ltd., Nestle S.A., New Concept Product Co., Ltd., Pongjit Company Limited, Sappe Public Company Limited (SAPPE), Siam F B Products Co., Ltd., Thai Specialty Coffee Co., Ltd., etc.
The report includes detailed market share analysis for major competitors across the total hot drinks market, alongside segment-level insights covering hot drinks, coffee, tea and other hot drinks.
Market share analysis covered in the report:
Thailand hot drinks market share
Thailand coffee market share
Thailand tea market share
Thailand other hot drinks market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand Hot Drinks Market – Product Type Analysis
Thailand Hot Drinks Market – Packaging Type Analysis
Thailand Hot Drinks Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Ajinomoto Co., Inc.
Associated British Foods plc
Dutch Mill Co., Ltd.
Greentea Co., Ltd.
Illycaffe S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Hot Drinks Market 2021-2031
Chart Thailand Hot Drinks Market, Net Growth, 2021-2031
Chart Thailand Hot Drinks Market, Growth Rates, 2021-2031
Table Thailand Hot Drinks Market by Product Type, 2021-2031
Chart Thailand Hot Drinks Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Hot Drinks Market by Product Type, 2021-2031
Table Thailand Hot Drinks Market by Packaging Type, 2021-2031
Chart Thailand Hot Drinks Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Thailand Hot Drinks Market by Packaging Type, 2021-2031
Table Thailand Hot Drinks Market by Distribution Channel, 2021-2031
Chart Thailand Hot Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Thailand Hot Drinks Market by Distribution Channel, 2021-2031
Table Thailand Hot Drinks Market Share (%), by Companies, 2021-2025
Chart Thailand Hot Drinks Market, by Companies, 2025
Table Thailand Hot Drinks Market Share (%), by Brands, 2021-2025
Chart Thailand Hot Drinks Market, by Brands, 2025
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Hot Drinks Market: Spend as a Proportion of GDP (%)
Table Thailand Hot Drinks Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Thailand Hot Drinks market report include:
Ajinomoto Co., Inc.
Associated British Foods plc
Dutch Mill Co., Ltd.
Greentea Co., Ltd.
Illycaffe S.p.A.
JDE Peet’s N.V.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Co., Ltd.
Khao Shong Industry 1979 Co., Ltd.
Lipton Teas and Infusions
Massimo Zanetti Beverage Group S.p.A.
NBD Healthcare Co., Ltd.
Nestle S.A.
New Concept Product Co., Ltd.
Pongjit Company Limited
Sappe Public Company Limited (SAPPE)
Siam F B Products Co., Ltd.
Thai Specialty Coffee Co., Ltd.
