United Arab Emirates Home Care Market 2025

The home care market in the United Arab Emirates is projected to expand from USD 453.6 million in 2025 to USD 680.7 million by 2030, marking a compound annual growth rate of 8.46% and reflecting the sector’s strong alignment with the country’s broader trajectory of premiumisation and sustainability. As consumer expectations evolve, the demand for multifunctional home care solutions is accelerating, with households seeking products that offer both efficiency and value. This trend is especially pronounced among urban, time-pressed consumers who prioritise convenience without compromising on performance.

Sustainability has emerged as a defining theme in purchasing behaviour, with health-conscious and environmentally-aware consumers gravitating toward brands that deliver on promises of natural ingredients, biodegradable formulations, and recyclable packaging. These preferences are no longer niche but increasingly mainstream, influencing both product development and marketing narratives. Multinationals and local players alike are pivoting towards cleaner chemistry and circular packaging strategies to stay ahead in a market where eco-credentials are fast becoming a baseline requirement rather than a differentiator.

Innovation will remain central to market momentum. As households adopt more holistic wellness mindsets, the boundary between personal and home hygiene is blurring, creating opportunities for hybrid products that combine sensory appeal with functionality. The UAE’s diverse population and high levels of disposable income make it a fertile testing ground for such premium concepts, while the government’s environmental policies and waste reduction targets further incentivise sustainability-led innovation.

Over the forecast period, growth in the UAE’s home care sector will be shaped by an interplay of shifting consumer priorities and proactive industry responses. Players that successfully align product portfolios with demands for efficiency, transparency, and environmental stewardship are expected to consolidate competitive advantages in an increasingly sophisticated marketplace.

This report presents a detailed analysis of the United Arab Emirates home care market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.

Report Highlights

This report provides a detailed assessment of the United Arab Emirates home care market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The United Arab Emirates home care market is structured as follows:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Market share analysis is included for the home care industry in United Arab Emirates, shedding light on the relative scale and market presence of major firms. Leading companies include:
delta pronatura GmbH
Ditra Sitra (Dubai)
Henkel AG & Co. KGaA
Jeyes Group
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
Transmed Overseas Incorporated S.A.
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the United Arab Emirates home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Arab Emirates Home Care Market – Product Type Analysis
United Arab Emirates Home Care Market – Packaging Type Analysis
United Arab Emirates Home Care Market – Distribution Channel Analysis
Company Shares Analysis
delta pronatura GmbH
Ditra Sitra (Dubai)
Henkel AG & Co. KGaA
Jeyes Group
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table United Arab Emirates Home Care Market 2020-2030
Chart United Arab Emirates Home Care Market, Net Growth, 2020-2030
Chart United Arab Emirates Home Care Market, Growth Rates, 2020-2030
Table United Arab Emirates Home Care Market by Product Type, 2020-2030
Chart United Arab Emirates Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Home Care Market by Product Type, 2020-2030
Table United Arab Emirates Home Care Market by Packaging Type, 2020-2030
Chart United Arab Emirates Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Home Care Market by Packaging Type, 2020-2030
Table United Arab Emirates Home Care Market by Distribution Channel, 2020-2030
Chart United Arab Emirates Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Home Care Market by Distribution Channel, 2020-2030
Table United Arab Emirates Home Care Market Share (%), by Companies, 2020-2024
Chart United Arab Emirates Home Care Market, by Companies, 2024
Table United Arab Emirates Home Care Market Share (%), by Brands, 2020-2024
Chart United Arab Emirates Home Care Market, by Brands, 2024
Table United Arab Emirates – Population (Millions) and Forecast
Table United Arab Emirates – Consumer Price Index (CPI) and Forecast
Table United Arab Emirates – Gross Domestic Product and Forecast
Table United Arab Emirates Home Care Market: Spend as a Proportion of GDP (%)
Table United Arab Emirates Home Care Market: Consumption per Capita (Population)