The Sri Lankan home care market is projected to grow by USD 33.7 million between 2025 and 2030, advancing at a 5.06% CAGR, as the sector gradually recovers from economic turbulence. While inflation has moderated significantly from its peak, price sensitivity remains entrenched, with consumers prioritizing essential, value-driven products over discretionary purchases. This shift has fueled demand for economy-tier detergents, multipurpose cleaners, and bulk purchases, though some urban households are trading up to modern formats like liquid and gel-based cleaners for enhanced convenience.
Hygiene consciousness, amplified by the pandemic, continues to influence purchasing behavior, particularly for disinfectants and germ-killing products. However, economic constraints have led many consumers to extend product usage through dilution or sparing application, while rural households still rely on basic bar detergents for cost-effective cleaning. The market remains dominated by multinational brands with local manufacturing operations, though domestic alternatives have gained ground since import restrictions were implemented during the economic crisis.
Traditional neighborhood grocers remain the primary retail channel, especially for low-income consumers, while supermarkets and e-commerce are gaining traction among middle-class households seeking broader selections and promotional discounts. Online platforms are becoming increasingly relevant, with retailers leveraging social commerce and mobile apps to reach tech-savvy urban demographics.
The report offers a comprehensive analysis of the Sri Lanka home care market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Tons/LKR/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Sri Lanka home care market:
Product type – e.g., air fresheners (aerosol air fresheners, gel air fresheners), bleach, dishwashing, household insecticides (coils, electric insecticides, sprays/aerosols, others), laundry care (laundry aids, laundry detergents), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (disinfectants, drain openers, floor cleaners, glass cleaners, multi-purpose cleaners), toilet care (in-cistern cleaners, toilet liquids/foam)
Distribution channel – e.g., convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the home care sector in Sri Lanka, with data on top-performing brands and consolidation trends. Key market participants include:
Agra Chemical Industries (Britol)
E B Creasy & Co. plc
Godrej Group
Hemas Holdings PLC
Multichemi International Ltd.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Unilever PLC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Sri Lanka home care sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sri Lanka Home Care Market – Product Type Analysis
Sri Lanka Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Agra Chemical Industries (Britol)
E B Creasy & Co. plc
Godrej Group
Hemas Holdings PLC
Multichemi International Ltd.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Sri Lanka Home Care Market 2020-2030
Chart Sri Lanka Home Care Market, Net Growth, 2020-2030
Chart Sri Lanka Home Care Market, Growth Rates, 2020-2030
Table Sri Lanka Home Care Market by Product Type, 2020-2030
Chart Sri Lanka Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sri Lanka Home Care Market by Product Type, 2020-2030
Table Sri Lanka Home Care Market by Distribution Channel, 2020-2030
Chart Sri Lanka Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sri Lanka Home Care Market by Distribution Channel, 2020-2030
Table Sri Lanka Home Care Market Share (%), by Companies, 2020-2024
Chart Sri Lanka Home Care Market, by Companies, 2024
Table Sri Lanka Home Care Market Share (%), by Brands, 2020-2024
Chart Sri Lanka Home Care Market, by Brands, 2024
Table Sri Lanka – Population (Millions) and Forecast
Table Sri Lanka – Consumer Price Index (CPI) and Forecast
Table Sri Lanka – Gross Domestic Product and Forecast
Table Sri Lanka Home Care Market: Spend as a Proportion of GDP (%)
Table Sri Lanka Home Care Market: Consumption per Capita (Population)