Between 2025 and 2030, the Lithuania home care market is projected to add USD 17.2 million in value, advancing at a compound annual growth rate of 2.64%. While the market remains structurally mature with limited room for significant volume expansion, value growth is being supported by a confluence of favorable macroeconomic indicators. Declining inflationary pressures and steady wage increases have contributed to improved household purchasing power, fostering more consistent spending on daily-use essentials, including home cleaning products.
The shift in consumer behavior toward more frequent surface hygiene routines – partly reinforced by pandemic-era habits – continues to buoy demand across key subcategories, particularly those associated with disinfection and quick-cleaning formats. In this context, multi-purpose products are gaining momentum, as Lithuanian consumers gravitate toward solutions that promise both functional versatility and economic efficiency. These products are increasingly viewed not just as time-savers, but as smart financial choices amid cautious consumption patterns.
Despite saturation in traditional home care categories, the market remains responsive to innovation that enhances convenience and perceived value. Brands that can streamline product portfolios around efficacy, flexibility, and ease-of-use are well-positioned to maintain relevance and defend market share. As Lithuanian households adjust to a more balanced economic environment, value-led innovation – rather than aggressive expansion – will likely define the trajectory of home care over the medium term.
This report offers a detailed examination of the Lithuania home care market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Tons/EUR/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Lithuania home care market is categorized into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the home care industry in Lithuania, offering visibility into brand dominance and market leadership. Major participants include:
Aromika UAB
BHC Group UAB
Bros Sp. z o.o. sp. k.
Cigir Kimya A.S.
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. KG
Henkel AG & Co. KGaA
Higeja AB
Koslita, UAB
McBride plc
NAUJOJI RINGUVA, AB
ProBioSanus, UAB
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
sodasan Wasch- und Reinigungsmittel GmbH
The Procter & Gamble Company (P&G)
Unilever PLC
Werner & Mertz GmbH
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Lithuania home care sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Lithuania Home Care Market – Product Type Analysis
Lithuania Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Aromika UAB
BHC Group UAB
Bros Sp. z o.o. sp. k.
Cigir Kimya A.S.
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. KG
Henkel AG & Co. KGaA
Higeja AB
Koslita, UAB
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Lithuania Home Care Market 2020-2030
Chart Lithuania Home Care Market, Net Growth, 2020-2030
Chart Lithuania Home Care Market, Growth Rates, 2020-2030
Table Lithuania Home Care Market by Product Type, 2020-2030
Chart Lithuania Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Home Care Market by Product Type, 2020-2030
Table Lithuania Home Care Market by Distribution Channel, 2020-2030
Chart Lithuania Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Home Care Market by Distribution Channel, 2020-2030
Table Lithuania Home Care Market Share (%), by Companies, 2020-2024
Chart Lithuania Home Care Market, by Companies, 2024
Table Lithuania Home Care Market Share (%), by Brands, 2020-2024
Chart Lithuania Home Care Market, by Brands, 2024
Table Lithuania – Population (Millions) and Forecast
Table Lithuania – Consumer Price Index (CPI) and Forecast
Table Lithuania – Gross Domestic Product and Forecast
Table Lithuania Home Care Market: Spend as a Proportion of GDP (%)
Table Lithuania Home Care Market: Consumption per Capita (Population)