The Jordanian home care market is poised for sustained expansion, with its valuation projected to climb from $321.2 million in 2025 to $383.5 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.61%. This upward trajectory is underpinned by several key drivers, including continued population and household growth, which is expected to bolster demand for a wide array of home care products, from surface cleaners to laundry detergents. Concurrently, a burgeoning environmental consciousness among Jordanian consumers, particularly pronounced among younger demographics and higher-income households, is fueling a discernible shift towards sustainable and eco-friendly cleaning solutions. This trend is driving demand for products with natural ingredients, reduced chemical footprints, and eco-friendly packaging.
The evolving retail landscape in Jordan, especially within urban centers like Amman, further shapes this market. Consumers are increasingly migrating towards online shopping platforms, a trend that offers new avenues for product accessibility and sales, allowing both established brands and niche eco-friendly providers to reach a wider audience. This digital shift is complemented by the convenience it offers, especially to busy urban dwellers. Despite this growth, the market remains acutely sensitive to prevailing economic conditions. Inflationary pressures and broader economic challenges have heightened price consciousness among Jordanian consumers, leading to a surge in demand for affordable home care products. This has, in turn, fueled the rising popularity of private-label brands that offer comparable quality at lower price points, often leveraging cost-effective formulations and packaging. Furthermore, consumers are increasingly prioritizing value-for-money multi-functional cleaners, such as all-purpose sprays or concentrated solutions that can be used for various cleaning tasks, a category anticipated to experience robust retail volume growth throughout the forecast period due to their cost-effectiveness and perceived efficiency.
This report delivers a comprehensive analysis and forward-looking perspective on the Jordan home care market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
Report Highlights
The report provides detailed Jordan home care market size data in Tons/JOD/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Jordan home care market is classified into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Distribution channel – e.g., convenience stores, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the home care sector in Jordan, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
Al Jazirah Group
Cigir Kimya A.S.
Colgate-Palmolive Company
Fumakilla Limited
Giant Industrial Group (GIG)
Gongoni Company Limited
Henkel AG & Co. KGaA
Jordan Chemical Industries Co., Ltd.
Lamis Detergent Co.
Layan for Chemicals Establishment
Madar Group
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Spartan Modern Industry Company (SMI)
The American Egyptian Cleaning Products Co.
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Jordan home care sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Jordan Home Care Market – Product Type Analysis
Jordan Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Al Jazirah Group
Cigir Kimya A.S.
Colgate-Palmolive Company
Fumakilla Limited
Giant Industrial Group (GIG)
Gongoni Company Limited
Henkel AG & Co. KGaA
Jordan Chemical Industries Co., Ltd.
Lamis Detergent Co.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Jordan Home Care Market 2020-2030
Chart Jordan Home Care Market, Net Growth, 2020-2030
Chart Jordan Home Care Market, Growth Rates, 2020-2030
Table Jordan Home Care Market by Product Type, 2020-2030
Chart Jordan Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Jordan Home Care Market by Product Type, 2020-2030
Table Jordan Home Care Market by Distribution Channel, 2020-2030
Chart Jordan Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Jordan Home Care Market by Distribution Channel, 2020-2030
Table Jordan Home Care Market Share (%), by Companies, 2020-2024
Chart Jordan Home Care Market, by Companies, 2024
Table Jordan Home Care Market Share (%), by Brands, 2020-2024
Chart Jordan Home Care Market, by Brands, 2024
Table Jordan – Population (Millions) and Forecast
Table Jordan – Consumer Price Index (CPI) and Forecast
Table Jordan – Gross Domestic Product and Forecast
Table Jordan Home Care Market: Spend as a Proportion of GDP (%)
Table Jordan Home Care Market: Consumption per Capita (Population)