Market Overview
By 2031, the Vietnam hair care products market is expected to grow to USD 1,094.3 million, representing a 5.8% compound annual growth rate over the forecast period. Growth is being reshaped by a move beyond basic cleansing, as consumers treat hair care less as a routine hygiene purchase and more as part of a broader self-care and appearance-management regimen. Rising attention to hair health, scalp condition and damage repair is supporting demand for more specialised products, with consumers increasingly willing to pay for formulas positioned around nourishment, hydration, sulphate-free claims, organic ingredients and visible long-term benefits.
Product education is becoming a stronger growth engine as social media, beauty influencers and e-commerce content narrow the information gap between salon advice and at-home routines. Consumers are becoming more confident in identifying hair concerns, comparing ingredients and selecting products tailored to scalp sensitivity, dandruff, dryness, pollution exposure or heat-related damage. This is lifting demand for premium and salon-professional ranges, while also creating room for medicated and treatment-oriented products that address specific concerns rather than relying on generic beauty claims.
Vietnam’s hot and humid climate is keeping scalp care at the centre of category development. Dandruff control, oil management and deep cleansing remain important, but consumers are showing less tolerance for formulas that solve one problem while creating another, such as excessive dryness or roughness. This is pushing the market toward gentler anti-dandruff solutions, scalp-balancing ingredients and products that combine functional efficacy with a more pleasant grooming experience, including longer-lasting fragrance and softer after-feel.
The influence of salon culture is also moving into the home, creating opportunities for more structured routines. Weekly salon hair washing has reinforced the idea that cleansing can be both functional and indulgent, while double-cleansing routines are encouraging consumers to think in terms of sequential steps: scalp exfoliation or oil removal followed by hydration and repair. As this behavior becomes more familiar, brands that can translate professional routines into simple, credible at-home systems are likely to benefit from Vietnam’s shift toward personalised and higher-value hair care.
This report offers a detailed examination of the Vietnam hair care products market, leveraging historical data from 2021 onward and projecting trends through 2031. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, price range, consumer group, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
What’s Inside the Report
This report provides a detailed assessment of the Vietnam hair care products market, including historical data and forward-looking projections through 2031. It breaks down the industry by product type, price range, consumer group, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Vietnam hair care products market:
Product type – e.g., conditioners, hair colorants, perms and relaxants, salon hair care, shampoos, styling agents
Price range – e.g., mass hair care products, premium hair care products
Consumer group – e.g., adult, children and babies
Packaging type – e.g., flexible packaging, metal cans and bottles, paper containers, rigid plastic
Distribution channel – e.g., beauty stores, convenience stores, e-commerce, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the hair care products sector in Vietnam, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Alliance Pharma plc, Amway Corporation, Dai Viet Huong Company Limited, Davines S.p.A., Elida Beauty Group, FineToday Holdings Co., Ltd., Hoa Linh Pharma Co., Ltd., Hoyu Co., Ltd., John Paul Mitchell Systems, Inc., Kao Corporation, LG H&H Co., Ltd., L’Oreal S.A., Marico Limited, Revlon, Inc., Rohto Pharmaceutical Co., Ltd., Sao Thai Duong Cosmetics JSC, The Procter & Gamble Company (P&G), Unilever PLC, Wipro Limited, etc.
The report includes detailed market share analysis for major competitors across the total hair care products market, alongside segment-level insights covering hair care products, mass hair care products, premium hair care products, conditioners, hair colorants, perms and relaxants, salon hair care, shampoos and styling products.
Market share analysis covered in the report:
Vietnam hair care products market share
Vietnam mass hair care products market share
Vietnam premium hair care products market share
Vietnam conditioners market share
Vietnam hair colorants market share
Vietnam perms and relaxants market share
Vietnam salon hair care market share
Vietnam shampoos market share
Vietnam styling products market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Hair Care Products Market – Product Type Analysis
Vietnam Hair Care Products Market – Price Range Analysis
Vietnam Hair Care Products Market – Consumer Group Analysis
Vietnam Hair Care Products Market – Packaging Type Analysis
Vietnam Hair Care Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Alliance Pharma plc
Amway Corporation
Dai Viet Huong Company Limited
Davines S.p.A.
Elida Beauty Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Hair Care Products Market 2021-2031
Chart Vietnam Hair Care Products Market, Net Growth, 2021-2031
Chart Vietnam Hair Care Products Market, Growth Rates, 2021-2031
Table Vietnam Hair Care Products Market by Product Type, 2021-2031
Chart Vietnam Hair Care Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hair Care Products Market by Product Type, 2021-2031
Table Vietnam Hair Care Products Market by Price Range, 2021-2031
Chart Vietnam Hair Care Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hair Care Products Market by Price Range, 2021-2031
Table Vietnam Hair Care Products Market by Consumer Group, 2021-2031
Chart Vietnam Hair Care Products Market by Consumer Group, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hair Care Products Market by Consumer Group, 2021-2031
Table Vietnam Hair Care Products Market by Packaging Type, 2021-2031
Chart Vietnam Hair Care Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hair Care Products Market by Packaging Type, 2021-2031
Table Vietnam Hair Care Products Market by Distribution Channel, 2021-2031
Chart Vietnam Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Hair Care Products Market by Distribution Channel, 2021-2031
Table Vietnam Hair Care Products Market Share (%), by Companies, 2021-2025
Chart Vietnam Hair Care Products Market, by Companies, 2025
Table Vietnam Hair Care Products Market Share (%), by Brands, 2021-2025
Chart Vietnam Hair Care Products Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Hair Care Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Vietnam Hair Care Products market report include:
Alliance Pharma plc
Amway Corporation
Dai Viet Huong Company Limited
Davines S.p.A.
Elida Beauty Group
FineToday Holdings Co., Ltd.
Hoa Linh Pharma Co., Ltd.
Hoyu Co., Ltd.
John Paul Mitchell Systems, Inc.
Kao Corporation
LG H&H Co., Ltd.
L’Oreal S.A.
Marico Limited
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Sao Thai Duong Cosmetics JSC
The Procter & Gamble Company (P&G)
Unilever PLC
Wipro Limited
