Market Overview

In 2023, the hair care products market in Vietnam stood at USD 979 million. Recording a CAGR of 6.9% from 2024 to 2029, the worth is projected to reach ~USD 1,460 million by 2029, according to the latest market data. The increasing focus on personal grooming and appearance is evident, as more individuals prioritize hair health and seek products that offer both aesthetic and restorative benefits. This shift is supported by a growing awareness of the impact of hair care on overall image and confidence.

Economic development and rising disposable incomes have further contributed to the market’s expansion. As consumers enjoy greater financial stability, there is a growing inclination towards investing in higher-quality and specialized hair care products. This trend reflects a broader shift towards premium offerings that deliver enhanced performance and cater to diverse hair needs.

Additionally, the proliferation of digital media and online platforms has significantly influenced consumer choices. The widespread use of social media and the internet has enabled rapid dissemination of beauty trends and product recommendations, driving consumer interest and adoption of new and innovative hair care solutions.

The report provides a comprehensive overview of the Vietnam hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Vietnam is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Vietnam hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. By product, the hair care products market in Vietnam has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the hair care products market in Vietnam is categorized into mass, and premium. On the basis of packaging material, the hair care products market in Vietnam has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the hair care products market in Vietnam has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Vietnam hair care products market is highly competitive. As of 2023, the major players in the Vietnam hair care products market were Unilever PLC, The Procter & Gamble Company (P&G), Wipro Limited, Marico Limited, L’Oreal S.A., FineToday Holdings Co. Ltd., Sao Thai Duong Cosmetics JSC, Hoa Linh Pharma Co. Ltd., Hoyu Co. Ltd., Revlon Inc., LG Household & Health Care Ltd., Kao Corporation, Dai Viet Huong Company Limited, Davines S.p.A., John Paul Mitchell Systems Inc., Amway Corporation.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Vietnam hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Vietnam
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Vietnam looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Vietnam Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Vietnam Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Vietnam Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Vietnam Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Small grocery stores
6.4 Health and beauty stores
6.5 Direct selling
6.6 E-commerce
6.7 Hair salons
6.8 Others
7. Company Profiles
7.1 Unilever PLC
7.2 The Procter & Gamble Company (P&G)
7.3 Wipro Limited
7.4 Marico Limited
7.5 L’Oreal S.A.
7.6 FineToday Holdings Co., Ltd.
7.7 Sao Thai Duong Cosmetics JSC
7.8 Hoa Linh Pharma Co., Ltd.
7.9 Hoyu Co., Ltd.
7.10 Revlon, Inc.
7.11 LG Household & Health Care, Ltd.
7.12 Kao Corporation
7.13 Dai Viet Huong Company Limited
7.14 Davines S.p.A.
7.15 John Paul Mitchell Systems, Inc.
7.16 Amway Corporation
DISCLAIMER

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Wipro Limited
Marico Limited
L’Oreal S.A.
FineToday Holdings Co., Ltd.
Sao Thai Duong Cosmetics JSC
Hoa Linh Pharma Co., Ltd.
Hoyu Co., Ltd.
Revlon, Inc.
LG Household & Health Care, Ltd.
Kao Corporation
Dai Viet Huong Company Limited
Davines S.p.A.
John Paul Mitchell Systems, Inc.
Amway Corporation