Market Overview

In 2023, the hair care products market in Turkey stood at USD 753 million. Recording a CAGR of 16.8% from 2024 to 2029, the worth is projected to reach ~USD 1,912 million by 2029, according to the latest market data. The Turkey hair care products market is experiencing notable growth, driven by increasing consumer awareness of personal grooming and the importance of hair health. Turkish consumers, particularly younger demographics and urban dwellers, are becoming more conscious of their appearance and the benefits of maintaining healthy hair, leading to a rising demand for a variety of hair care products, including shampoos, conditioners, and specialized treatments.

Economic factors also play a crucial role in the market’s expansion. With a growing middle class and rising disposable incomes, more Turkish consumers have the financial means to invest in premium hair care products. This economic uplift allows for a shift from basic hair care items to more specialized and high-quality products that cater to specific needs, such as anti-dandruff, anti-hair fall, and color protection solutions.

Additionally, the influence of cultural factors and traditional beauty practices continues to shape the market. Turkey has a rich heritage of natural remedies and beauty rituals, which is reflected in the strong consumer preference for products that incorporate natural and organic ingredients. This trend is driving innovation in the market, with brands developing hair care solutions that blend modern scientific advancements with traditional, natural ingredients to meet the demands of health-conscious consumers.

The report provides a comprehensive overview of the Turkey hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Turkey is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Turkey hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. On the basis of product, the hair care products market in Turkey has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. By pricing, the hair care products market in Turkey has been segmented into mass, and premium. Based on packaging material, the hair care products market in Turkey is categorized into flexible packaging, glass, metal, rigid plastics, and others. On the basis of distribution channel, the hair care products market in Turkey has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Turkey hair care products market is highly competitive. As of 2023, the major players in the Turkey hair care products market were Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Henkel AG & Co. KGaA, Wella AG, Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS, Yves Rocher sa, Tanalize Kosmetik AS, Dabur India Limited, Colgate-Palmolive Company, Evyap Sabun Yag Gliserin San ve Tic A.S., Kao Corporation, Natura & Co, Revlon Inc., Amway Corporation, Kurtsan Ilaclari A.S., Eczacibasi Holding AS, DG Farma Ilac San As, Akat Kozmetik Sanayi Ve Ticaret A.S., Oriflame Cosmetics S.A., Bayer AG.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Turkey hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Turkey
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Turkey looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Turkey Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Turkey Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Turkey Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Turkey Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Discounters
6.4 Small grocery stores
6.5 Health and beauty stores
6.6 Direct selling
6.7 E-commerce
6.8 Hair salons
6.9 Others
7. Company Profiles
7.1 Unilever PLC
7.2 The Procter & Gamble Company (P&G)
7.3 L’Oreal S.A.
7.4 Henkel AG & Co. KGaA
7.5 Wella AG
7.6 Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS
7.7 Yves Rocher sa
7.8 Tanalize Kosmetik AS
7.9 Dabur India Limited
7.10 Colgate-Palmolive Company
7.11 Evyap Sabun Yag Gliserin San ve Tic A.S.
7.12 Kao Corporation
7.13 Natura & Co
7.14 Revlon, Inc.
7.15 Amway Corporation
7.16 Kurtsan Ilaclari A.S.
7.17 Eczacibasi Holding AS
7.18 DG Farma Ilac San As
7.19 Akat Kozmetik Sanayi Ve Ticaret A.S.
7.20 Oriflame Cosmetics S.A.
7.21 Bayer AG
DISCLAIMER

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Henkel AG & Co. KGaA
Wella AG
Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS
Yves Rocher sa
Tanalize Kosmetik AS
Dabur India Limited
Colgate-Palmolive Company
Evyap Sabun Yag Gliserin San ve Tic A.S.
Kao Corporation
Natura & Co
Revlon, Inc.
Amway Corporation
Kurtsan Ilaclari A.S.
Eczacibasi Holding AS
DG Farma Ilac San As
Akat Kozmetik Sanayi Ve Ticaret A.S.
Oriflame Cosmetics S.A.
Bayer AG