Market Overview

The hair care products market in Thailand was valued at USD 1,686 million in 2023 to USD 2,474 million by 2029, progressing at a CAGR of 6.6% from 2024 to 2029, according to the latest market study results. The strong cultural emphasis on personal appearance and grooming is evident, with many consumers actively seeking products that enhance their overall look and maintain hair health. This cultural priority has created a substantial market for a wide range of hair care solutions, from basic maintenance to advanced treatments.

Additionally, Thailand’s growing middle class and increased disposable income have led to a greater willingness to invest in premium and specialized hair care products. As consumers become more discerning about the quality and efficacy of the products they use, there is a noticeable shift towards higher-end offerings that promise superior results.

Moreover, the rise of social media and digital platforms has played a crucial role in shaping consumer preferences. The influence of beauty influencers and online reviews has heightened awareness and demand for innovative hair care products, allowing trends to spread rapidly and drive consumer interest in the latest advancements.

The report provides a comprehensive overview of the Thailand hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Thailand is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Thailand hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. By product, the hair care products market in Thailand has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the hair care products market in Thailand is categorized into mass, and premium. On the basis of packaging material, the hair care products market in Thailand has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the hair care products market in Thailand has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Thailand hair care products market is highly competitive. The prominent players operating in the Thailand hair care products market include Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Henkel AG & Co. KGaA, Kao Corporation, S.C Artistry Company Limited, Mass Marketing, John Paul Mitchell Systems Inc., Wella AG, JMT Laboratories, Modern Cass International Cosmetics Co. Ltd. ( MCIC Group ), Hoyu Co. Ltd., Amway Corporation, Neo Corporate Co. Ltd., Rohto Pharmaceutical Co. Ltd., Lion Corporation, SSUP GROUP, Shiseido Company Limited, FineToday Holdings Co. Ltd., Yves Rocher sa, Mandom Corporation.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Thailand hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Thailand
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Thailand looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Thailand Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Thailand Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Thailand Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Thailand Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Small grocery stores
6.4 Health and beauty stores
6.5 Direct selling
6.6 E-commerce
6.7 Hair salons
6.8 Others
7. Company Profiles
7.1 Unilever PLC
7.2 The Procter & Gamble Company (P&G)
7.3 L’Oreal S.A.
7.4 Henkel AG & Co. KGaA
7.5 Kao Corporation
7.6 S.C Artistry Company Limited
7.7 Mass Marketing
7.8 John Paul Mitchell Systems, Inc.
7.9 Wella AG
7.10 JMT Laboratories
7.11 Modern Cass International Cosmetics Co., Ltd. ( MCIC Group )
7.12 Hoyu Co., Ltd.
7.13 Amway Corporation
7.14 Neo Corporate Co., Ltd.
7.15 Rohto Pharmaceutical Co., Ltd.
7.16 Lion Corporation
7.17 SSUP GROUP
7.18 Shiseido Company, Limited
7.19 FineToday Holdings Co., Ltd.
7.20 Yves Rocher sa
7.21 Mandom Corporation
DISCLAIMER

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Henkel AG & Co. KGaA
Kao Corporation
S.C Artistry Company Limited
Mass Marketing
John Paul Mitchell Systems, Inc.
Wella AG
JMT Laboratories
Modern Cass International Cosmetics Co., Ltd. ( MCIC Group )
Hoyu Co., Ltd.
Amway Corporation
Neo Corporate Co., Ltd.
Rohto Pharmaceutical Co., Ltd.
Lion Corporation
SSUP GROUP
Shiseido Company, Limited
FineToday Holdings Co., Ltd.
Yves Rocher sa
Mandom Corporation