Market Overview

The hair care products market in Portugal is anticipated to increase by USD 58.5 million till 2029 at an average annual growth of 2.7 percent as per the latest market estimates. The increasing awareness and focus on personal wellness and self-care among Portugal consumers are boosting the market. As people become more health-conscious, there is a higher demand for premium hair care products that promote scalp health and overall hair vitality. The influence of Scandinavian beauty principles, which emphasize simplicity, natural beauty, and high-quality ingredients, is also playing a significant role in shaping consumer preferences and driving market growth.

Additionally, the digitalization and expansion of e-commerce are transforming the hair care products market in Portugal. Online platforms provide consumers with easy access to a wide range of products, including niche and international brands. This accessibility, coupled with personalized marketing and the convenience of home delivery, is significantly enhancing consumer purchasing behavior and driving sales in the hair care segment.

The report provides a comprehensive overview of the Portugal hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Portugal is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Portugal hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Portugal is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Portugal has been segmented into mass, and premium. By packaging material, the hair care products market in Portugal has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Portugal is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Portugal hair care products market is highly competitive. Some of the leading companies operating in the market are L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Henkel AG & Co. KGaA, Pierre Fabre S.A., Wella AG, Beiersdorf AG, STADA Arzneimittel AG, Kenvue Inc., Grupo Boticario, Laboratorio Edol Produtos Farmaceuticos S.A., Natura & Co, Yves Rocher sa, Rituals Cosmetics Enterprise B.V., Oriflame Cosmetics S.A.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Portugal hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Portugal
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Portugal looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Portugal Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Portugal Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Portugal Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Portugal Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Discounters
6.4 Small grocery stores
6.5 Health and beauty stores
6.6 Direct selling
6.7 E-commerce
6.8 Hair salons
6.9 Others
7. Company Profiles
7.1 L’Oreal S.A.
7.2 The Procter & Gamble Company (P&G)
7.3 Unilever PLC
7.4 Henkel AG & Co. KGaA
7.5 Pierre Fabre S.A.
7.6 Wella AG
7.7 Beiersdorf AG
7.8 STADA Arzneimittel AG
7.9 Kenvue Inc.
7.10 Grupo Boticario
7.11 Laboratorio Edol, Produtos Farmaceuticos, S.A.
7.12 Natura & Co
7.13 Yves Rocher sa
7.14 Rituals Cosmetics Enterprise B.V.
7.15 Oriflame Cosmetics S.A.
DISCLAIMER

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Henkel AG & Co. KGaA
Pierre Fabre S.A.
Wella AG
Beiersdorf AG
STADA Arzneimittel AG
Kenvue Inc.
Grupo Boticario
Laboratorio Edol, Produtos Farmaceuticos, S.A.
Natura & Co
Yves Rocher sa
Rituals Cosmetics Enterprise B.V.
Oriflame Cosmetics S.A.