Market Overview

In 2023, the hair care products market in Philippines stood at USD 1,367 million. Recording a CAGR of 6.5% from 2024 to 2029, the worth is projected to reach ~USD 1,994 million by 2029, according to the latest market data. One prominent aspect is the heightened awareness of personal grooming and beauty among Filipino consumers. With the influence of social media and the prevalence of beauty influencers, there is a growing emphasis on maintaining healthy and attractive hair. This trend is particularly strong among the younger population and urban dwellers, who are eager to try a range of products from basic shampoos and conditioners to more specialized treatments for hair fall, damage repair, and scalp health.

Economic improvements and rising disposable incomes have significantly impacted consumer behavior in the Philippines. As financial conditions improve, more Filipinos are willing to invest in higher-quality hair care products. This shift towards premium and international brands reflects a desire for products that promise better results and align with global beauty standards. The expanding middle class is a key player in this market evolution, seeking out products that offer advanced benefits and innovative formulations.

The report provides a comprehensive overview of the Philippines hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Philippines is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Philippines hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Philippines is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Philippines has been segmented into mass, and premium. By packaging material, the hair care products market in Philippines has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Philippines is categorized into convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Philippines hair care products market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Unilever PLC, The Procter & Gamble Company (P&G), Colgate-Palmolive Company, L’Oreal S.A., Shawill Corporation, Wipro Limited, Gandang Kalikasan Inc., Mandom Corporation, Pascual Total Health Group, Kenvue Inc., Genson Distribution Inc., Henkel AG & Co. KGaA, VBP Group, Revlon Inc., Hoyu Co. Ltd., Suyen Corporation.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Philippines hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Philippines
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Philippines looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Philippines Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Philippines Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Philippines Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Philippines Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Warehouse clubs
6.4 Small grocery stores
6.5 Health and beauty stores
6.6 Direct selling
6.7 E-commerce
6.8 Hair salons
6.9 Others
7. Company Profiles
7.1 Unilever PLC
7.2 The Procter & Gamble Company (P&G)
7.3 Colgate-Palmolive Company
7.4 L’Oreal S.A.
7.5 Shawill Corporation
7.6 Wipro Limited
7.7 Gandang Kalikasan, Inc.
7.8 Mandom Corporation
7.9 Pascual Total Health Group
7.10 Kenvue Inc.
7.11 Genson Distribution Inc.
7.12 Henkel AG & Co. KGaA
7.13 VBP Group
7.14 Revlon, Inc.
7.15 Hoyu Co., Ltd.
7.16 Suyen Corporation
DISCLAIMER

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
L’Oreal S.A.
Shawill Corporation
Wipro Limited
Gandang Kalikasan, Inc.
Mandom Corporation
Pascual Total Health Group
Kenvue Inc.
Genson Distribution Inc.
Henkel AG & Co. KGaA
VBP Group
Revlon, Inc.
Hoyu Co., Ltd.
Suyen Corporation