Market Overview

According to the latest estimates, the hair care products market in Nigeria is set to achieve an incremental growth of USD 356.2 million, accelerating at a CAGR of almost 15.5% during the forecast period 2024-2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.

Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.

The report provides a comprehensive overview of the Nigeria hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Nigeria is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Nigeria hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. By product, the hair care products market in Nigeria has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the hair care products market in Nigeria is categorized into mass, and premium. On the basis of packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the hair care products market in Nigeria has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Nigeria hair care products market is highly competitive. Top players covered in Nigeria Hair Care Products Market Study are Franemm Industries Limited, N.N. FEMS Industries Ltd., L’Oreal S.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, Revlon Inc., Zenon Laboratories and Chemical Industries Limited, The Procter & Gamble Company (P&G), Colgate-Palmolive Company, Unilever PLC, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. Ltd., Oriflame Cosmetics S.A., Kenvue Inc., Henkel AG & Co. KGaA, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Nigeria hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Nigeria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Nigeria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Nigeria Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Nigeria Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Nigeria Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Nigeria Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Small grocery stores
6.4 Health and beauty stores
6.5 Direct selling
6.6 E-commerce
6.7 Hair salons
6.8 Others
7. Company Profiles
7.1 Franemm Industries Limited
7.2 N.N. FEMS Industries Ltd.
7.3 L’Oreal S.A.
7.4 SoulMate Industries Limited
7.5 Godrej Group
7.6 Dabur India Limited
7.7 Edysmart Nigeria Limited
7.8 Revlon, Inc.
7.9 Zenon Laboratories and Chemical Industries Limited
7.10 The Procter & Gamble Company (P&G)
7.11 Colgate-Palmolive Company
7.12 Unilever PLC
7.13 Dr Miracle’s Inc.
7.14 El-Hazy Glittas Limited
7.15 Yduona Cosmetics Company
7.16 Dubas’n’Ches Commodity Company Limited
7.17 Luster Products, Inc.
7.18 McBride plc
7.19 Hoyu Co., Ltd.
7.20 Oriflame Cosmetics S.A.
7.21 Kenvue Inc.
7.22 Henkel AG & Co. KGaA
7.23 House Of Cheatham, Inc.
7.24 Recare Limited (Natures Gentle Touch)
7.25 PZ Cussons Plc
DISCLAIMER

Companies Mentioned

Franemm Industries Limited
N.N. FEMS Industries Ltd.
L’Oreal S.A.
SoulMate Industries Limited
Godrej Group
Dabur India Limited
Edysmart Nigeria Limited
Revlon, Inc.
Zenon Laboratories and Chemical Industries Limited
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
Unilever PLC
Dr Miracle’s Inc.
El-Hazy Glittas Limited
Yduona Cosmetics Company
Dubas’n’Ches Commodity Company Limited
Luster Products, Inc.
McBride plc
Hoyu Co., Ltd.
Oriflame Cosmetics S.A.
Kenvue Inc.
Henkel AG & Co. KGaA
House Of Cheatham, Inc.
Recare Limited (Natures Gentle Touch)
PZ Cussons Plc