Nigeria Hair Care Products Market 2025$425.0
The Nigeria hair care products market is poised for rapid expansion, with a projected increase of USD 356.2 million, reflecting a robust CAGR of 15.5% over the forecast period from 2025 to 2030. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
Focused on delivering actionable insights, this report explores the Nigeria hair care products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product, pricing, packaging material and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Nigeria hair care products market:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The hair care products market in Nigeria is segmented across product, pricing, packaging material and distribution channel. The categorization of the market by product includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing categories include mass, and premium. Packaging material segments are categorized into flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The Nigeria hair care products market exhibits significant competition. Leading companies within the market include Franemm Industries Limited, N.N. FEMS Industries Ltd., L’Oreal S.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, Revlon Inc., Zenon Laboratories and Chemical Industries Limited, The Procter & Gamble Company (P&G), Colgate-Palmolive Company, Unilever PLC, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. Ltd., Oriflame Cosmetics S.A., Kenvue Inc., Henkel AG & Co. KGaA, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch) and PZ Cussons Plc.
This report delivers an in-depth examination of leading companies in the hair care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Nigeria Hair Care Products Market – Product Analysis
Nigeria Hair Care Products Market – Pricing Analysis
Nigeria Hair Care Products Market – Packaging Material Analysis
Nigeria Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Franemm Industries Limited
N.N. FEMS Industries Ltd.
L’Oreal S.A.
SoulMate Industries Limited
Godrej Group
Dabur India Limited
Edysmart Nigeria Limited
Revlon, Inc.
Zenon Laboratories and Chemical Industries Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Nigeria Hair Care Products Market 2020-2030
Chart Nigeria Hair Care Products Market, Net Growth, 2020-2030
Chart Nigeria Hair Care Products Market, Growth Rates, 2020-2030
Table Nigeria Hair Care Products Market by Product, 2020-2030
Chart Nigeria Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Hair Care Products Market by Product, 2020-2030
Table Nigeria Hair Care Products Market by Pricing, 2020-2030
Chart Nigeria Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Hair Care Products Market by Pricing, 2020-2030
Table Nigeria Hair Care Products Market by Packaging Material, 2020-2030
Chart Nigeria Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Hair Care Products Market by Packaging Material, 2020-2030
Table Nigeria Hair Care Products Market by Distribution Channel, 2020-2030
Chart Nigeria Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Hair Care Products Market by Distribution Channel, 2020-2030
Table Nigeria Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Nigeria Hair Care Products Market, by Companies, 2024
Table Nigeria Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Nigeria Hair Care Products Market, by Brands, 2024
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Nigeria Hair Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Franemm Industries Limited
N.N. FEMS Industries Ltd.
L’Oreal S.A.
SoulMate Industries Limited
Godrej Group
Dabur India Limited
Edysmart Nigeria Limited
Revlon, Inc.
Zenon Laboratories and Chemical Industries Limited
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
Unilever PLC
Dr Miracle’s Inc.
El-Hazy Glittas Limited
Yduona Cosmetics Company
Dubas’n’Ches Commodity Company Limited
Luster Products, Inc.
McBride plc
Hoyu Co., Ltd.
Oriflame Cosmetics S.A.
Kenvue Inc.
Henkel AG & Co. KGaA
House Of Cheatham, Inc.
Recare Limited (Natures Gentle Touch)
PZ Cussons Plc
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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