Market Overview

The hair care products in New Zealand market is expected to increase by USD 46.7 million, at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2029, according to the latest edition of the Hair Care Products Market in New Zealand Report. The increasing awareness and focus on personal wellness and self-care among New Zealand consumers are boosting the market. As people become more health-conscious, there is a higher demand for premium hair care products that promote scalp health and overall hair vitality. The influence of Scandinavian beauty principles, which emphasize simplicity, natural beauty, and high-quality ingredients, is also playing a significant role in shaping consumer preferences and driving market growth.

Additionally, the digitalization and expansion of e-commerce are transforming the hair care products market in New Zealand. Online platforms provide consumers with easy access to a wide range of products, including niche and international brands. This accessibility, coupled with personalized marketing and the convenience of home delivery, is significantly enhancing consumer purchasing behavior and driving sales in the hair care segment.

The report provides a comprehensive overview of the New Zealand hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in New Zealand is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The New Zealand hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. On the basis of product, the hair care products market in New Zealand has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. By pricing, the hair care products market in New Zealand has been segmented into mass, and premium. Based on packaging material, the hair care products market in New Zealand is categorized into flexible packaging, glass, metal, rigid plastics, and others. On the basis of distribution channel, the hair care products market in New Zealand has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The New Zealand hair care products market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Unilever PLC, L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Wella AG, Colgate-Palmolive Company, Mix Limited, Kenvue Inc., ecostore Company Limited, PZ Cussons Plc, Church & Dwight Co. Inc., Earthwise Group Limited, Combe Incorporated, The Estee Lauder Companies Inc., Natura & Co, BWX Ltd.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the New Zealand hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in New Zealand
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in New Zealand looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. New Zealand Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. New Zealand Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. New Zealand Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. New Zealand Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Small grocery stores
6.4 Health and beauty stores
6.5 Direct selling
6.6 E-commerce
6.7 Hair salons
6.8 Others
7. Company Profiles
7.1 Unilever PLC
7.2 L’Oreal S.A.
7.3 The Procter & Gamble Company (P&G)
7.4 Henkel AG & Co. KGaA
7.5 Wella AG
7.6 Colgate-Palmolive Company
7.7 Mix Limited
7.8 Kenvue Inc.
7.9 ecostore Company Limited
7.10 PZ Cussons Plc
7.11 Church & Dwight Co., Inc.
7.12 Earthwise Group Limited
7.13 Combe Incorporated
7.14 The Estee Lauder Companies Inc.
7.15 Natura & Co
7.16 BWX Ltd.
DISCLAIMER

Companies Mentioned

Unilever PLC
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Henkel AG & Co. KGaA
Wella AG
Colgate-Palmolive Company
Mix Limited
Kenvue Inc.
ecostore Company Limited
PZ Cussons Plc
Church & Dwight Co., Inc.
Earthwise Group Limited
Combe Incorporated
The Estee Lauder Companies Inc.
Natura & Co
BWX Ltd.