Market Overview

The hair care products market in Malaysia was valued at USD 869 million in 2023 to USD 1,449 million by 2029, progressing at a CAGR of 8.9% from 2024 to 2029, according to the latest market study results. The hair care products market in Malaysia is seeing considerable growth, influenced by several key trends and local preferences. One notable aspect is the rising emphasis on personal grooming and appearance among Malaysian consumers. With a growing awareness of global beauty trends and a strong presence of social media, individuals, especially in urban areas, are increasingly investing in a variety of hair care products. This includes not only everyday items like shampoos and conditioners but also specialized treatments for issues such as hair fall, scalp health, and hair strengthening.

Economic advancements and increasing disposable incomes have also played a significant role in shaping the market. As more Malaysians experience improved financial stability, there is a heightened willingness to spend on premium and high-quality hair care products. This shift is particularly evident among the middle and upper classes, who are looking for products that offer superior benefits and align with international standards of beauty and care.

Additionally, cultural preferences and traditional practices heavily influence consumer choices in Malaysia. There is a strong inclination towards products that incorporate natural and herbal ingredients, reflecting the country’s rich tradition of using such remedies for beauty and health. Ingredients like coconut oil, hibiscus, and various herbs are highly valued for their perceived benefits in promoting healthy and strong hair. This cultural appreciation for natural components drives brands to develop hair care solutions that cater to these preferences, blending modern formulations with traditional wisdom.

The report provides a comprehensive overview of the Malaysia hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Malaysia is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Malaysia hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Malaysia is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Malaysia has been segmented into mass, and premium. By packaging material, the hair care products market in Malaysia has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Malaysia is categorized into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Malaysia hair care products market is highly competitive. The report also includes the profiles of leading companies such as Unilever PLC, L’Oreal S.A., The Procter & Gamble Company (P&G), Mandom Corporation, Wipro Limited, Henkel AG & Co. KGaA, Revlon Inc., Marico Limited, Hoyu Co. Ltd., Tohtonku Sdn. Bhd., Kao Corporation, Citychemo Manufacturing Sdn. Bhd., AbbVie Inc., Shiseido Company Limited, Natura & Co, Amorepacific Corporation, Audace Industries Co. Ltd., Atomy Co. Ltd.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Malaysia hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Malaysia
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Malaysia looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Malaysia Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Malaysia Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Malaysia Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Malaysia Hair Care Products Market – Distribution Channel Analysis
6.1 Supermarkets and hypermarkets
6.2 Small grocery stores
6.3 Health and beauty stores
6.4 Direct selling
6.5 E-commerce
6.6 Hair salons
6.7 Others
7. Company Profiles
7.1 Unilever PLC
7.2 L’Oreal S.A.
7.3 The Procter & Gamble Company (P&G)
7.4 Mandom Corporation
7.5 Wipro Limited
7.6 Henkel AG & Co. KGaA
7.7 Revlon, Inc.
7.8 Marico Limited
7.9 Hoyu Co., Ltd.
7.10 Tohtonku Sdn. Bhd.
7.11 Kao Corporation
7.12 Citychemo Manufacturing Sdn. Bhd.
7.13 AbbVie Inc.
7.14 Shiseido Company, Limited
7.15 Natura & Co
7.16 Amorepacific Corporation
7.17 Audace Industries Co., Ltd.
7.18 Atomy Co., Ltd.
DISCLAIMER

Companies Mentioned

Unilever PLC
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Mandom Corporation
Wipro Limited
Henkel AG & Co. KGaA
Revlon, Inc.
Marico Limited
Hoyu Co., Ltd.
Tohtonku Sdn. Bhd.
Kao Corporation
Citychemo Manufacturing Sdn. Bhd.
AbbVie Inc.
Shiseido Company, Limited
Natura & Co
Amorepacific Corporation
Audace Industries Co., Ltd.
Atomy Co., Ltd.