Market Overview

The hair care products in Japan market is expected to increase by USD 0.8 billion, at a compound annual growth rate (CAGR) of 2.1% from 2024 to 2029, according to the latest edition of the Hair Care Products Market in Japan Report. Japanese consumers are known for their discerning tastes and high expectations for product performance, leading to a strong demand for advanced hair care solutions that offer tangible benefits. This includes products that cater to specific needs such as anti-aging for hair, scalp health, and damage repair. The focus on innovation pushes brands to continuously develop and introduce cutting-edge products with new technologies and ingredients.

Another significant driver is the aging population in Japan, which is leading to an increased demand for hair care products that address age-related hair issues. As the demographic shift towards an older population continues, there is a growing market for products that combat hair thinning, graying, and loss of volume. This demographic trend has prompted brands to create specialized lines of products that cater to the unique needs of older consumers, ensuring that their hair remains healthy and youthful-looking.

Additionally, the influence of cultural practices and the strong emphasis on beauty and personal care in Japanese society play a crucial role in driving the hair care market. Traditional Japanese beauty rituals often emphasize the use of natural and holistic ingredients, leading to a preference for products that incorporate botanical extracts, seaweed, and other natural components. This cultural inclination towards natural and high-quality ingredients drives consumer demand for premium hair care products that align with these values.

The report provides a comprehensive overview of the Japan hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Japan is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The Japan hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Japan is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Japan has been segmented into mass, and premium. By packaging material, the hair care products market in Japan has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Japan is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Japan hair care products market is highly competitive. Some of the leading companies operating in the market are Kao Corporation, Unilever PLC, The Procter & Gamble Company (P&G), Hoyu Co. Ltd., FineToday Holdings Co. Ltd., Mandom Corporation, Japan Gateway Co. Ltd., KOSE Corporation, Kracie Holdings Ltd., Taisho Pharmaceutical Holdings Company Ltd., I-ne Co. Ltd. (I-NE), Angfa Co. Ltd., Shiseido Company Limited, Henkel AG & Co. KGaA, Milbon Co. Ltd., Lion Corporation, Wella AG, L’Oreal S.A., The Estee Lauder Companies Inc., Dariya Co. Ltd., Sunstar Inc., Takara Belmont Co. Ltd., Amway Corporation, Noevir Holdings Co. Ltd., BULK HOMME Co. Ltd.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Japan hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Japan
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Japan looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Japan Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Japan Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Japan Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Japan Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Small grocery stores
6.4 Health and beauty stores
6.5 Direct selling
6.6 E-commerce
6.7 Hair salons
6.8 Others
7. Company Profiles
7.1 Kao Corporation
7.2 Unilever PLC
7.3 The Procter & Gamble Company (P&G)
7.4 Hoyu Co., Ltd.
7.5 FineToday Holdings Co., Ltd.
7.6 Mandom Corporation
7.7 Japan Gateway Co., Ltd.
7.8 KOSE Corporation
7.9 Kracie Holdings Ltd.
7.10 Taisho Pharmaceutical Holdings Company Ltd.
7.11 I-ne Co., Ltd. (I-NE)
7.12 Angfa Co., Ltd.
7.13 Shiseido Company, Limited
7.14 Henkel AG & Co. KGaA
7.15 Milbon Co., Ltd.
7.16 Lion Corporation
7.17 Wella AG
7.18 L’Oreal S.A.
7.19 The Estee Lauder Companies Inc.
7.20 Dariya Co., Ltd.
7.21 Sunstar Inc.
7.22 Takara Belmont Co., Ltd.
7.23 Amway Corporation
7.24 Noevir Holdings Co., Ltd.
7.25 BULK HOMME Co., Ltd.
DISCLAIMER

Companies Mentioned

Kao Corporation
Unilever PLC
The Procter & Gamble Company (P&G)
Hoyu Co., Ltd.
FineToday Holdings Co., Ltd.
Mandom Corporation
Japan Gateway Co., Ltd.
KOSE Corporation
Kracie Holdings Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
I-ne Co., Ltd. (I-NE)
Angfa Co., Ltd.
Shiseido Company, Limited
Henkel AG & Co. KGaA
Milbon Co., Ltd.
Lion Corporation
Wella AG
L’Oreal S.A.
The Estee Lauder Companies Inc.
Dariya Co., Ltd.
Sunstar Inc.
Takara Belmont Co., Ltd.
Amway Corporation
Noevir Holdings Co., Ltd.
BULK HOMME Co., Ltd.