Market Overview

The hair care products market in India is likely to register a CAGR of over 6.5% with an incremental growth of USD 2.0 billion during the forecast period 2024-2029. One of the primary driving factors is the increasing consumer awareness and emphasis on personal grooming and hygiene. As Indian consumers become more conscious of their appearance and overall well-being, there is a rising demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly pronounced among urban populations and the younger demographic, who are more influenced by global beauty standards and trends.

Another significant driver is the rapid economic growth and rising disposable incomes in India. As more consumers experience improved financial conditions, there is a greater willingness to invest in premium and high-quality hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized and effective solutions that cater to specific hair care needs. The expanding middle class is a key contributor to this shift, driving demand for products that offer enhanced benefits and superior quality.

Additionally, the influence of traditional practices and natural ingredients is a significant factor shaping the hair care market in India. There is a strong cultural preference for products that incorporate traditional and Ayurvedic ingredients such as amla, henna, and coconut oil, which are believed to promote healthy hair. This cultural inclination towards natural and herbal remedies drives brands to innovate and offer hair care solutions that blend modern scientific advancements with traditional wisdom. The preference for natural and organic products is further reinforced by the increasing consumer awareness of the harmful effects of chemicals and synthetic ingredients.

The report provides a comprehensive overview of the India hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in India is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others

The India hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. On the basis of product, the hair care products market in India has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. By pricing, the hair care products market in India has been segmented into mass, and premium. Based on packaging material, the hair care products market in India is categorized into flexible packaging, glass, metal, rigid plastics, and others. On the basis of distribution channel, the hair care products market in India has been segmented into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The India hair care products market is highly competitive. Top players covered in India Hair Care Products Market Study are Unilever PLC, Marico Limited, L’Oreal S.A., Dabur India Limited, The Procter & Gamble Company (P&G), Emami Limited, Godrej Group, Hygienic Research Institute Private Limited (HRIPL), Bajaj Sevashram Private Limited, Patanjali Ayurved Limited, Honasa Consumer Private Limited, The Himalaya Drug Company, CavinKare Pvt Ltd., The Estee Lauder Companies Inc., Wella AG, Dey’s Medical Stores Manufacturing Limited, Henkel AG & Co. KGaA, ITC Limited, Mountain Valley Springs Private Limited, Amway Corporation.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the India hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in India
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in India looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. India Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. India Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. India Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. India Hair Care Products Market – Distribution Channel Analysis
6.1 Supermarkets and hypermarkets
6.2 Small grocery stores
6.3 Health and beauty stores
6.4 Direct selling
6.5 E-commerce
6.6 Hair salons
6.7 Others
7. Company Profiles
7.1 Unilever PLC
7.2 Marico Limited
7.3 L’Oreal S.A.
7.4 Dabur India Limited
7.5 The Procter & Gamble Company (P&G)
7.6 Emami Limited
7.7 Godrej Group
7.8 Hygienic Research Institute Private Limited (HRIPL)
7.9 Bajaj Sevashram Private Limited
7.10 Patanjali Ayurved Limited
7.11 Honasa Consumer Private Limited
7.12 The Himalaya Drug Company
7.13 CavinKare Pvt Ltd.
7.14 The Estee Lauder Companies Inc.
7.15 Wella AG
7.16 Dey’s Medical Stores Manufacturing Limited
7.17 Henkel AG & Co. KGaA
7.18 ITC Limited
7.19 Mountain Valley Springs Private Limited
7.20 Amway Corporation
DISCLAIMER

Companies Mentioned

Unilever PLC
Marico Limited
L’Oreal S.A.
Dabur India Limited
The Procter & Gamble Company (P&G)
Emami Limited
Godrej Group
Hygienic Research Institute Private Limited (HRIPL)
Bajaj Sevashram Private Limited
Patanjali Ayurved Limited
Honasa Consumer Private Limited
The Himalaya Drug Company
CavinKare Pvt Ltd.
The Estee Lauder Companies Inc.
Wella AG
Dey’s Medical Stores Manufacturing Limited
Henkel AG & Co. KGaA
ITC Limited
Mountain Valley Springs Private Limited
Amway Corporation