According to the latest estimates, the hair care products market in Ghana is set to achieve an incremental growth of USD 43.6 million, accelerating at a CAGR of almost 8.7% during the forecast period 2024-2029. The rising middle class in Ghana, particularly in urban areas like Accra and Kumasi, is a key driver of the hair care market. Increased disposable income has led to greater spending on personal care products, including more premium hair care items. This trend is especially noticeable among young professionals who are willing to invest in higher-quality products for their hair care routines.
Ghana’s vibrant beauty culture, which places great importance on hair care and styling, significantly influences the market. Traditional hairstyles remain popular, but there’s a growing interest in modern styling techniques and products. This blend of traditional and contemporary preferences has created a diverse market for both local and international hair care brands. The natural hair movement has gained traction in Ghana, leading to increased demand for products specifically formulated for natural African hair textures. This trend has spurred the growth of local brands that cater to this niche, offering products made with natural and locally sourced ingredients.
Ghana’s expanding retail sector, including the growth of modern supermarkets and specialty beauty stores, has improved access to a wider range of hair care products. Additionally, the rise of e-commerce platforms is making it easier for consumers to purchase both local and international hair care brands.
This report presents a detailed overview of the Ghana hair care products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, pricing, packaging material, and distribution channel. This detailed analysis supports the identification of growth opportunities within the hair care products industry.
Market Segmentation
The hair care products market in Ghana is structured as follows:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, hair salons, others
The Ghana hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Ghana is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Ghana has been segmented into mass, and premium. By packaging material, the hair care products market in Ghana has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Ghana is also categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, hair salons, and others.
Competitive Landscape
The Ghana hair care products market is highly competitive. The key players in the hair care products market include L’Oreal S.A., Nouvelle Parfumerie Gandour, Le Groupe SIVOP, Ghandour Cosmetics Ltd., Maxim brand products GmbH & Co. KG, The Procter & Gamble Company (P&G), AFAM Concept Inc.
This report provides a thorough assessment of the Ghana hair care products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Ghana hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGhana hair care products market – product analysis
Ghana hair care products market – pricing analysis
Ghana hair care products market – packaging material analysis
Ghana hair care products market – distribution channel analysis
Key players and market share
– L’Oreal S.A.
– Nouvelle Parfumerie Gandour
– Le Groupe SIVOP
– Ghandour Cosmetics Ltd.
– Maxim brand products GmbH & Co. KG
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Ghana hair care products market 2019-2029
Chart Ghana hair care products market, net growth, 2019-2029
Chart Ghana hair care products market, growth rates, 2019-2029
Table Ghana hair care products market by product, 2019-2029
Chart Ghana hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Ghana hair care products market by product, 2019-2029
Table Ghana hair care products market by pricing, 2019-2029
Chart Ghana hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Ghana hair care products market by pricing, 2019-2029
Table Ghana hair care products market by packaging material, 2019-2029
Chart Ghana hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Ghana hair care products market by packaging material, 2019-2029
Table Ghana hair care products market by distribution channel, 2019-2029
Chart Ghana hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Ghana hair care products market by distribution channel, 2019-2029
Table Ghana hair care products market share (%), by companies, 2019-2023
Chart Ghana hair care products market, by companies, 2023
Table Ghana hair care products market share (%), by brands, 2019-2023
Chart Ghana hair care products market, by brands, 2023
Table Ghana – population (millions) and forecast
Table Ghana – consumer price index (CPI) and forecast
Table Ghana – gross domestic product and forecast
Table Ghana hair care products market: spend as a proportion of GDP (%)
Table Ghana hair care products market: consumption per capita (population)