Market Overview

According to the latest research, the hair care products market in Ghana is poised to grow by USD 43.6 million during 2024-2029, progressing at a CAGR of 8.7% during the forecast period. The rising middle class in Ghana, particularly in urban areas like Accra and Kumasi, is a key driver of the hair care market. Increased disposable income has led to greater spending on personal care products, including more premium hair care items. This trend is especially noticeable among young professionals who are willing to invest in higher-quality products for their hair care routines.

Ghana’s vibrant beauty culture, which places great importance on hair care and styling, significantly influences the market. Traditional hairstyles remain popular, but there’s a growing interest in modern styling techniques and products. This blend of traditional and contemporary preferences has created a diverse market for both local and international hair care brands. The natural hair movement has gained traction in Ghana, leading to increased demand for products specifically formulated for natural African hair textures. This trend has spurred the growth of local brands that cater to this niche, offering products made with natural and locally sourced ingredients.

Ghana’s expanding retail sector, including the growth of modern supermarkets and specialty beauty stores, has improved access to a wider range of hair care products. Additionally, the rise of e-commerce platforms is making it easier for consumers to purchase both local and international hair care brands.

The report provides a comprehensive overview of the Ghana hair care products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product, pricing, packaging material, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the hair care products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the hair care products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The hair care products market in Ghana is segmented as below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others
Pricing: mass, and premium
Packaging material: flexible packaging, glass, metal, rigid plastics, and others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, hair salons, and others

The Ghana hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. By product, the hair care products market in Ghana has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the hair care products market in Ghana is categorized into mass, and premium. On the basis of packaging material, the hair care products market in Ghana has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the hair care products market in Ghana has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, hair salons, and others.

Competitive Landscape

The Ghana hair care products market is highly competitive. The hair care products market is dominated by key players, which are L’Oreal S.A., Nouvelle Parfumerie Gandour, Le Groupe SIVOP, Ghandour Cosmetics Ltd., Maxim brand products GmbH & Co. KG, The Procter & Gamble Company (P&G), AFAM Concept Inc.

The report is an indispensable tool for companies and organizations operating in the hair care products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the hair care products market.

Why Buy This Report?

Provide statistical data or estimations for the Ghana hair care products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the hair care products market in Ghana
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the hair care products market in Ghana looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Ghana Hair Care Products Market – Product Analysis
3.1 Conditioners
3.2 Hair colorants
3.3 Hair loss treatments
3.4 Perms and relaxants
3.5 Salon hair care
3.6 Shampoos
3.7 Styling agents
3.8 Others
4. Ghana Hair Care Products Market – Pricing Analysis
4.1 Mass
4.2 Premium
5. Ghana Hair Care Products Market – Packaging Material Analysis
5.1 Flexible packaging
5.2 Glass
5.3 Metal
5.4 Rigid plastics
5.5 Others
6. Ghana Hair Care Products Market – Distribution Channel Analysis
6.1 Convenience stores
6.2 Supermarkets and hypermarkets
6.3 Small grocery stores
6.4 Health and beauty stores
6.5 E-commerce
6.6 Hair salons
6.7 Others
7. Company Profiles
7.1 L’Oreal S.A.
7.2 Nouvelle Parfumerie Gandour
7.3 Le Groupe SIVOP
7.4 Ghandour Cosmetics Ltd.
7.5 Maxim brand products GmbH & Co. KG
7.6 The Procter & Gamble Company (P&G)
7.7 AFAM Concept, Inc.
DISCLAIMER

Companies Mentioned

L’Oreal S.A.
Nouvelle Parfumerie Gandour
Le Groupe SIVOP
Ghandour Cosmetics Ltd.
Maxim brand products GmbH & Co. KG
The Procter & Gamble Company (P&G)
AFAM Concept, Inc.