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Hair Care Products Market in Ghana 2021
11 October 2021
Middle East and Africa
Hair care products are those that help to control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The hair care products market in Ghana is projected to grow at a compound annual growth rate (CAGR) of 8.7% over the analysis period of 2021 to 2027, according to data and analytics company StrategyHelix. Continuously rising personnel disposable income levels, increasing adoption of a modern approach to grooming practices, increasing cases of hair loss among men, coupled with the rising prevalence of scalp disorders and hair loss are expected to boost the market growth in the coming years.
The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for hair care products. The Ghana hair care products market is segmented on the basis of price range, product, distribution channel. By price range, it is categorized into prestige product, and mass product. The mass product segment held the largest market share in 2020. By product, the hair care products market is divided into shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, and salon hair care. The shampoos segment accounted for the largest market share in 2020. Based on distribution channel, the hair care products market is divided into supermarkets & hypermarkets, specialty stores, online retailing, and others.
The conditioners market is further segmented into traditional conditioners, and intensive conditioners. Among them, traditional conditioners segment held the largest market share in 2020. The styling products market is further segmented into hairsprays, hair mousses, hair gels, and others. Among these, hairsprays segment held the largest market share in 2020. The shampoos market is further segmented into standard shampoos, 2-in-1 shampoos, medicated shampoos, and others. Among them, standard shampoos segment held the largest market share in 2020.
The report has profiled some of the key players of the market such as L’Oreal S.A., Nouvelle Parfumerie Gandour, Le Groupe SIVOP, Ghandour Cosmetics Ltd..
The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the hair care products market to help drive informed decision making for industry executives, policy makers, academic, and analysts.
Price range: prestige product, and mass product
Product: shampoos, hair colorants, conditioners, perms and relaxants, styling products, hair loss treatments, and salon hair care
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, and others
Years Considered: this report covers the period 2017 to 2027
Key Benefits for Stakeholders
Get a comprehensive picture of the Ghana hair care products market
Pinpoint growth sectors and trends for investment
Understand what the future of the hair care products market in Ghana looks like
Identify the competitive landscape and window of opportunity
Table of Contents
1. Market Definition
2. Research Methodology
3. Market Data & Outlook
3.1 Market Value
3.2 Market Value Forecast
4. Hair Care Products Market by Price Range
4.1 Prestige Product
4.2 Mass Product
5. Hair Care Products Market by Product
5.2 Hair Colorants
5.4 Perms And Relaxants
5.5 Styling Products
5.6 Hair Loss Treatments
5.7 Salon Hair Care
6. Hair Care Products Market by Distribution Channel
6.1 Supermarkets & Hypermarkets
6.2 Specialty Stores
6.3 Online Retailing
7. Company Profiles
7.1 L’Oreal S.A.
7.2 Nouvelle Parfumerie Gandour
7.3 Le Groupe SIVOP
7.4 Ghandour Cosmetics Ltd.
8.1 About StrategyHelix