The Colombia hair care products market is on track for significant expansion, projected to grow from USD 622.7 million in 2024 to USD 1,021.5 million by 2030, reflecting a robust compound annual growth rate of 8.6%. A prominent trend driving this growth is the “skincareification” of hair care, where products increasingly incorporate premium skincare ingredients such as peptides, collagen, hyaluronic acid, and vitamins A and E, alongside actives like pyrithione olamine to address scalp dryness. This convergence of hair and skin health reflects rising consumer awareness of personal wellness and environmental factors, with a growing focus on ingredient transparency fueling demand for sophisticated, skin-inspired formulations.
Social media is amplifying market dynamics, with beauty influencers and haircare experts showcasing new styles and techniques that boost demand for styling products. This digitally driven enthusiasm is accelerating growth in this subcategory, as consumers seek to replicate professional looks at home. Concurrently, there is a rising preference for specialized solutions targeting specific scalp and hair concerns, such as thinning or hair loss, prompting brands to innovate with targeted, professional-grade offerings.
Brands are adopting a multi-channel strategy to capture a broader consumer base, balancing presence in traditional retail outlets like supermarkets and beauty specialty stores with expansion into emerging channels such as e-commerce and discount retailers. The rise of e-commerce platforms is particularly significant, providing premium and exclusive brands with greater visibility and accessibility, thereby enhancing brand recognition and market penetration. These trends collectively position the Colombia hair care market for dynamic growth, driven by innovation, digital influence, and strategic distribution.
Providing a strategic perspective on the Colombia hair care products market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product, pricing, packaging material and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The Colombia hair care products market is classified into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
In Colombia, the hair care products market is segmented by product, pricing, packaging material and distribution channel. In terms of product, the market is segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments encompass mass, and premium. Packaging material segments comprise flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The competitive landscape of the hair care products market features leading companies such as Unilever PLC, L’Oreal S.A., Henkel AG & Co. KGaA, The Procter & Gamble Company (P&G), Natura & Co, Laboratorios Recamier Ltda., Corporacion Belcorp, Quala S.A., Wella AG, Berioska SL, Genomma Lab Internacional SAB de CV, Amway Corporation, Werner & Mertz GmbH, Grupo Omnilife S.A. de C.V., Tecnoquimicas S.A., Colmed Ltda, Profrance EU, Belleza Express S.A., Megalabs SA, Bioquifar Pharmaceutica S.A., Kenvue Inc., Plus Cosmetica S.A., Cosmeticos Lehit Ltda, Oriflame Cosmetics S.A. and Pharmaderm S.A.
This analysis offers a comprehensive overview of the main players in the hair care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Obtain precise statistical data and forecasts for the Colombia hair care products market.
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Anticipate the future trajectory of the Colombia hair care products market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Colombia Hair Care Products Market – Product Analysis
Colombia Hair Care Products Market – Pricing Analysis
Colombia Hair Care Products Market – Packaging Material Analysis
Colombia Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
L’Oreal S.A.
Henkel AG & Co. KGaA
The Procter & Gamble Company (P&G)
Natura & Co
Laboratorios Recamier Ltda.
Corporacion Belcorp
Quala S.A.
Wella AG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Colombia Hair Care Products Market 2020-2030
Chart Colombia Hair Care Products Market, Net Growth, 2020-2030
Chart Colombia Hair Care Products Market, Growth Rates, 2020-2030
Table Colombia Hair Care Products Market by Product, 2020-2030
Chart Colombia Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Colombia Hair Care Products Market by Product, 2020-2030
Table Colombia Hair Care Products Market by Pricing, 2020-2030
Chart Colombia Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Colombia Hair Care Products Market by Pricing, 2020-2030
Table Colombia Hair Care Products Market by Packaging Material, 2020-2030
Chart Colombia Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Colombia Hair Care Products Market by Packaging Material, 2020-2030
Table Colombia Hair Care Products Market by Distribution Channel, 2020-2030
Chart Colombia Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Colombia Hair Care Products Market by Distribution Channel, 2020-2030
Table Colombia Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Colombia Hair Care Products Market, by Companies, 2024
Table Colombia Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Colombia Hair Care Products Market, by Brands, 2024
Table Colombia – Population (Millions) and Forecast
Table Colombia – Consumer Price Index (CPI) and Forecast
Table Colombia – Gross Domestic Product and Forecast
Table Colombia Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Colombia Hair Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
L’Oreal S.A.
Henkel AG & Co. KGaA
The Procter & Gamble Company (P&G)
Natura & Co
Laboratorios Recamier Ltda.
Corporacion Belcorp
Quala S.A.
Wella AG
Berioska SL
Genomma Lab Internacional SAB de CV
Amway Corporation
Werner & Mertz GmbH
Grupo Omnilife, S.A. de C.V.
Tecnoquimicas S.A.
Colmed Ltda
Profrance EU
Belleza Express S.A.
Megalabs SA
Bioquifar Pharmaceutica S.A.
Kenvue Inc.
Plus Cosmetica S.A.
Cosmeticos Lehit Ltda
Oriflame Cosmetics S.A.
Pharmaderm S.A.