The hair care products market in Brazil is likely to register a CAGR of over 8.7% with an incremental growth of USD 4.4 billion during the forecast period 2024-2029. The Brazil hair care market is on a strong growth trajectory, driven by rising consumer awareness, increased disposable incomes, the prevalence of hair and scalp issues, technological innovations, and the powerful influence of digital media. These factors collectively create a dynamic and promising landscape for market participants, paving the way for sustained growth and innovation in the years ahead.
The report delivers an in-depth analysis of the Brazil hair care products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, packaging material, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the hair care products market.
Market Segmentation
The following outlines the segmentation of the hair care products market in Brazil:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The Brazil hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. By product, the hair care products market in Brazil has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the hair care products market in Brazil is categorized into mass, and premium. On the basis of packaging material, the hair care products market in Brazil has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the hair care products market in Brazil has been segmented into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The Brazil hair care products market is highly competitive. Some of the leading companies operating in the market are Unilever PLC, L’Oreal S.A., The Procter & Gamble Company (P&G), Phitoteraphia Biofitogenia Laboratorial Biota Ltda., Grupo Boticario, Devintex Cosmeticos Ltda., Wella AG, Colgate-Palmolive Company, Natura & Co, Coty Inc., Bonyplus Industria e Comercio Importacao e Exportacao de Cosmeticos Ltda, Flora Produtos de Higiene e Limpeza S.A., Nasha Intercontinental Cosmetics Ltda, Grupo Silvio Santos.
This report delivers an in-depth breakdown of key players within the Brazil hair care products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Brazil hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBrazil hair care products market – product analysis
Brazil hair care products market – pricing analysis
Brazil hair care products market – packaging material analysis
Brazil hair care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Phitoteraphia Biofitogenia Laboratorial Biota Ltda.
– Grupo Boticario
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Brazil hair care products market 2019-2029
Chart Brazil hair care products market, net growth, 2019-2029
Chart Brazil hair care products market, growth rates, 2019-2029
Table Brazil hair care products market by product, 2019-2029
Chart Brazil hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Brazil hair care products market by product, 2019-2029
Table Brazil hair care products market by pricing, 2019-2029
Chart Brazil hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Brazil hair care products market by pricing, 2019-2029
Table Brazil hair care products market by packaging material, 2019-2029
Chart Brazil hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Brazil hair care products market by packaging material, 2019-2029
Table Brazil hair care products market by distribution channel, 2019-2029
Chart Brazil hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Brazil hair care products market by distribution channel, 2019-2029
Table Brazil hair care products market share (%), by companies, 2019-2023
Chart Brazil hair care products market, by companies, 2023
Table Brazil hair care products market share (%), by brands, 2019-2023
Chart Brazil hair care products market, by brands, 2023
Table Brazil – population (millions) and forecast
Table Brazil – consumer price index (CPI) and forecast
Table Brazil – gross domestic product and forecast
Table Brazil hair care products market: spend as a proportion of GDP (%)
Table Brazil hair care products market: consumption per capita (population)