According to the latest estimates, the hair care products in Australia market size is expected to increase from USD 1,602 million in 2023 to USD 2,063 million by 2029, garnering a CAGR of 4.3% over the evaluated period. Beauty influencers and online communities play a pivotal role in shaping consumer preferences and driving awareness about new products and trends. This digital influence is accelerating the adoption of premium and niche hair care products, as consumers seek to emulate the looks and routines endorsed by their favorite influencers.
Moreover, the expansion of e-commerce platforms is revolutionizing the hair care market by providing consumers with unprecedented access to a wide array of products. Online shopping convenience, coupled with targeted marketing and personalized recommendations, is significantly boosting sales and fostering brand loyalty.
The report provides a comprehensive analysis of the Australia hair care products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, pricing, packaging material, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the hair care products sector.
Market Segmentation
The segmentation of the hair care products market in Australia is outlined below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The Australia hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. On the basis of product, the hair care products market in Australia has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. By pricing, the hair care products market in Australia has been segmented into mass, and premium. Based on packaging material, the hair care products market in Australia is categorized into flexible packaging, glass, metal, rigid plastics, and others. On the basis of distribution channel, the hair care products market in Australia has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The Australia hair care products market is highly competitive. Top players covered in Australia Hair Care Products Market Study are L’Oreal S.A., The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Unilever PLC, Kenvue Inc., Church & Dwight Co. Inc., Nature’s Organics Pty. Ltd., Wella AG, Revlon Inc., Kao Corporation, Colgate-Palmolive Company, McPherson’s Limited, BWX Ltd., The Estee Lauder Companies Inc., Pierre Fabre S.A., Combe Incorporated, Sanofi S.A., ZURU EDGE Limited, Galderma S.A., Natura & Co.
The report offers a comprehensive review of the Australia hair care products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Australia hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Australia hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Australia hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewAustralia hair care products market – product analysis
Australia hair care products market – pricing analysis
Australia hair care products market – packaging material analysis
Australia hair care products market – distribution channel analysis
Key players and market share
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Henkel AG & Co. KGaA
– Unilever PLC
– Kenvue Inc.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Australia hair care products market 2019-2029
Chart Australia hair care products market, net growth, 2019-2029
Chart Australia hair care products market, growth rates, 2019-2029
Table Australia hair care products market by product, 2019-2029
Chart Australia hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by product, 2019-2029
Table Australia hair care products market by pricing, 2019-2029
Chart Australia hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by pricing, 2019-2029
Table Australia hair care products market by packaging material, 2019-2029
Chart Australia hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by packaging material, 2019-2029
Table Australia hair care products market by distribution channel, 2019-2029
Chart Australia hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Australia hair care products market by distribution channel, 2019-2029
Table Australia hair care products market share (%), by companies, 2019-2023
Chart Australia hair care products market, by companies, 2023
Table Australia hair care products market share (%), by brands, 2019-2023
Chart Australia hair care products market, by brands, 2023
Table Australia – population (millions) and forecast
Table Australia – consumer price index (CPI) and forecast
Table Australia – gross domestic product and forecast
Table Australia hair care products market: spend as a proportion of GDP (%)
Table Australia hair care products market: consumption per capita (population)