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Market Overview

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The global zero-turn mowers market is projected to reach USD 5.73 billion by 2027, growing at a CAGR of 5.80% from 2022 to 2027. This growth is driven by the increasing demand for zero-turn mowers due to the expansion of green areas. Specifically, the demand for these mowers is high during the summer and spring seasons when lawn care activities are more prevalent. Additionally, there is a growing need for landscaping services in golf courses, sports fields, and public parks, further fueling the market growth.

Government initiatives aimed at expanding green spaces also contribute to the rising demand for zero-turn mowers. Moreover, the prospects of the garden equipment industry have improved in many European and North American countries. Lawn mowers have become a mainstream product, leading to increased adoption among end-users. Manufacturers continue to develop and improve lawn mower features and models. For example, the availability of powerful zero-turn mowers like the HDX Pro XL 72 with 35 horsepower enables efficient lawn mowing for areas of up to 3-4 acres. These advancements support the growth of the global zero-turn mowers market, especially in golf courses and other sports arenas.

The COVID-19 pandemic had a significant impact on the commercial sector, leading to reduced demand for lawn mowers due to the closure of hotels, resorts, sports arenas, and construction sites. However, the residential sector saw an increase in gardening and lawn care activities, supporting the demand for lawn mowers. While sales were weak in the first half of 2020, there was significant growth in demand during the second half of the year.

The construction of hotels and other commercial buildings is expected to drive the growth of the global zero-turn mowers market. In Europe, over 40 hotels were opened in the first quarter of 2021, and projects like the Markisches Zentrum Redevelopment in Germany are expected to be completed by 2023, creating a demand for lawn mowers.

Smart city initiatives are also contributing to market growth as they drive the adoption of smart products and improve people’s living standards. These initiatives focus on energy conservation and efficiency, aligning with the use of zero-turn mowers. The Abu Dhabi Economic Plan 2030 promotes green and sustainable living, while smart infrastructure like smart buildings is expected to drive the global zero-turn mowers market during the forecast period.

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Market Segmentation

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The market is segmented based on various factors, including fuel type, horsepower type, end-user, blade type, start type, distribution channel, and geography.

Segmentation by Fuel Type
Gasoline-Powered
Electric-Cordless
Propane-Powered

Segmentation by Horsepower Type
<18HP 18-24HP >24HP

Segmentation by End-User
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Residential
Government & Others

Segmentation by Blade Type
Standard Blades
Mulching Blades
Lifting Blades

Segmentation by Start Type
Push Start
Key Start

Segmentation by Distribution Channel
Offline
Online

Segmentation by Geography
North America – US, Canada
Europe – UK, Germany, France, Spain, Italy, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE,

Gasoline-powered zero-turn lawn mowers currently dominate the global market, thanks to their high power output compared to battery-powered alternatives. These mowers are particularly effective for cutting tall, thick, and dense grass, completing the job in a shorter time than other types of mowers.

The electric-powered zero-turn mowers segment is expected to gain market share in the forecast period, driven by the increasing demand for eco-friendly lawn mowers. This growth can be attributed to the rising trend of lawn care and backyard beautification in the residential sector.

In terms of horsepower, the 18-24 HP segment leads the market, followed by the >24 HP and 24 HP segments. The latter two segments are projected to experience the fastest growth at a compound annual growth rate (CAGR) of 6.29%, due to the growing number of green spaces and golf courses that require efficient mowing of large areas.

Among end-users, professional landscaping services dominate the market, accounting for the largest revenue share of 32.52%. This is driven by the increasing demand for lawn care and maintenance activities. Individuals with limited budgets often choose to hire professional landscaping services, reducing the initial cost and enabling them to maintain their lawns effectively.

Standard blade zero-turn lawn mowers, also known as straight mower blades, are the most widely used type, growing at a CAGR of 5.32%. These blades rotate horizontally, creating a constant airflow and suction that facilitates cutting. They are commonly used in lawn mowers that discharge grass debris sideways, making them ideal for yards with thick patches of grass.

Push start zero-turn lawn mowers lead the market by start type. This feature utilizes an electrical circuit to efficiently and quickly power the engine. Push-button start is not limited to electric-powered mowers; it can also be found in gas-powered and propane-powered models.

Distribution channels include both offline and online channels, such as manufacturers, dealers, distributors, specialty stores, and e-commerce sites like Amazon and eBay. The offline channel currently dominates the market, accounting for a revenue share of 61.68%. The offline segment’s growth is driven by factors such as broader accessibility in areas with limited connectivity and consumers’ preference for personally experiencing product quality.

North America holds the largest revenue share of 39.30% and dominates the global market. This can be attributed to the presence of numerous golf courses and high demand for landscaping services due to the region’s extensive green areas. The well-established economies of the United States and Canada contribute to the need for mowers, with the U.S. alone opening 22 new golf courses in 2022. North America accounts for about half of the world’s total number of golf courses.

However, Europe is expected to witness the fastest growth rate, primarily driven by increasing demand from the hospitality sector. With a high CAGR of 6.59%, Europe benefits from the widespread penetration of green areas across the region. Government efforts to reduce the harmful impact of gas-powered lawn mowers, such as air and noise pollution, are also encouraging the adoption of electric cordless zero-turn mowers, further supporting market growth.

In the APAC region, Australia, China, and Japan drive the growth of the global zero-turn lawn mowers market. Strong economic growth, increased construction activities, and higher disposable income among the population contribute to the rising demand for autonomous equipment in these countries. Additionally, Japan’s leading start-up and technology ecosystem bolsters market growth.

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Competitive Landscape

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The market encompasses a diverse range of vendors, such as Deere & Company, Husqvarna Group, KUBOTA Corporation, STIGA, ARIENS CO., and several others. Within this competitive landscape, there is a fierce contest for market share in the zero-turn mowers segment. Consequently, numerous mergers and acquisitions are occurring as companies strive to develop and improve their offerings in order to thrive in the market.

The current market leaders are emphasizing the adoption of energy-efficient products in response to the growing trend of utilizing low-carbon energy sources. This shift is driven by mounting environmental concerns, including global warming and the need to reduce gasoline and exhaust emissions.

Key companies profiled in this report include Deere & Company, Honda, Husqvarna Group, Kubota Corporation, MTD Products, STIGA Group, The Toro Company, Ariens Company, Altoz, Bad Boy Mowers, Bobcat Company, Briggs & Stratton, Chervon Group, Greenworks Tools, IHI Shibaura Machinery Corporation, Masport, Metalcraft of Mayville, Stanley Black & Decker, Swisher Inc., The Grasshopper Company, Textron Inc., Techtronic Industries, WALKER MANUFACTURING, Wright Manufacturing, Yangzhou Weibang Garden.

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Recent Industry Developments

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Ego, in 2022, announced the upcoming launch of their new product, the ZT5207L 52 zero-turn mower. This innovative mower will be equipped with six of their new BA6720T 12-amp hour batteries, enabling efficient mowing of up to 1900 square meters. The expected run time for this mower is approximately 340 minutes on a single charge.

In 2022, Dixie Chopper introduced its new product line called the SS model, featuring a powerful engine configuration. This model is expected to deliver enhanced performance, speed, and power, catering to the needs of both professional and residential customers.

Husqvarna Group experienced a 5% annual organic sales growth and achieved an operating margin of 13% in 2021. This success has prompted the company to raise overall financial targets and growth ambitions for their battery-powered and robotic lawn mowers.

John Deere, in 2021, launched their latest lineup of Zero-turn mowers, including the Z500 series and the introduction of the Z365R model. These mowers offer a user-friendly operating system and convenient solutions for a wide range of residential lawn care projects.

In 2020, Robert Bosch made a significant investment of over USD 6.66 billion in research and development (R&D) activities to enhance their product offerings. This investment accounted for approximately 8.24% of their sales revenue, highlighting their commitment to innovation and continuous improvement.

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Key Questions Answered

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What is the projected size of the global zero-turn mowers market?

The global zero-turn mowers market is expected to reach a size of USD 5.73 billion by 2027, growing from USD 4.08 billion in 2021. This growth is driven by the expansion of green spaces and the increasing demand for lawn care.

What is the anticipated growth rate of the global zero-turn mowers market?

The global zero-turn mowers market is projected to grow at a compound annual growth rate (CAGR) of 5.80% during the period from 2022 to 2027.

How many units of zero-turn mowers are estimated to be sold in 2027?

It is estimated that a total of 1,709.30 thousand units of zero-turn mowers will be sold globally by the year 2027.

Who are the major players in the zero-turn mowers market?

The key players in the zero-turn mowers market include Deere & Co., Honda, Husqvarna, Kubota, MTD Products, STIGA Group, and The Toro Company.

Which region holds the largest market share in the global zero-turn mowers market?

North America holds the largest market share in the global zero-turn mowers market, accounting for a revenue share of 39.30%. This dominance can be attributed to the presence of numerous golf courses and the high demand for landscaping services in the region, supported by the extensive green areas.