Global Water Dispenser Market - Outlook and Forecast 2023-2028

Market Overview

The global water dispenser market is projected to reach USD 1.4 billion by 2028, growing at a CAGR of 8.42% from 2022-2028. Water dispensers are increasingly popular among homeowners who prioritize a healthy lifestyle and value the convenience of having instant access to purified tap water. These dispensers not only save energy, costs, and space but also contribute to reducing workspace water consumption in offices, campuses, and healthcare facilities. The maintenance of water dispensers mainly involves regular filter changes. While bottle-less coolers offer good returns on investment, the expense of replacing water jugs remains a major cost for bottled water dispensers.

North America, APAC, and Europe were the major markets for water dispensers in 2022, accounting for over 83% of the market share. Vendors can expand their product portfolio to target various end-users such as convenience stores, theme parks, shopping malls, and the food service industry to increase market penetration.

Product Type

Market Report

No. of Pages


Release Date

February 2023

Base Year


Forecast Period


Market Size

USD 900 million in 2021

Market Segments

Type, Operations, Technology, Applications, Distribution, and Geography



No. of Companies Mentioned


Investing in advanced filtration technologies, especially efficient reverse osmosis and UV technologies, can give vendors a competitive advantage. The demand for bottle-less or POU water dispensers is growing due to their environmental and economic advantages over bottled dispensers. Corporate offices, in particular, are adopting green policies, making POU systems an ideal choice to eliminate the use of plastic water jugs.

In the highly competitive water dispenser market, differentiation through unique features and attributes is crucial. Introducing innovative features to enhance customer satisfaction will be a game-changer in the next five years.

Coworking spaces have evolved significantly since their inception in 2005, offering more than just open shared spaces. As coworking and flexible offices become the norm, they are expected to reshape the water dispenser market. China, the US, India, Germany, and Canada are potential target markets with a high concentration of flexible spaces.

Contaminated water and poor sanitation are major sources of waterborne diseases caused by various microorganisms. Increasing public awareness about waterborne illnesses through government initiatives, NGOs, and public welfare organizations has led to a greater demand for water dispensers. Consumers are realizing the importance of investing in water treatment systems for drinking purposes.

However, the initial cost and maintenance of water dispensers, as well as space limitations in compact residential facilities, pose challenges to adoption in price-sensitive countries and high-quality tap water-consuming regions like India, Indonesia, Thailand, and European economies.

Market Segmentation

The market is segmented based on various factors, including type, operations, technology, applications, distribution, and geography.

Segmentation by Type
Bottled Type – Top-Loading, Bottom-Loading
Point-of-Use Type

Segmentation by Operations
Free Standing

Segmentation by Technology
Filter-Free Technology
Filtered Technology – Filters & Cartridges, RO

Segmentation by End-User
Commercial – Corporate Spaces, QSR, Hotels & Restaurants, Retail Stores, Educational Institutions, Healthcare, Public & Municipality, Recreational Centers, Others

Segmentation by Distribution

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico
Middle East & Africa – South Africa, Saudi Arabia, UAE

The bottled water dispenser market is projected to be the largest segment, representing 64.10% of total revenue share in 2022. North America and APAC are the key markets for this segment. While established players like Avalon continue to operate in the bottled water segment, there is a significant demand for bottled countertop dispensers in certain commercial and corporate spaces due to their elegant design and functionality. Opportunities for revenue enhancement in the bottled water segment still exist through renting operations to museums, exhibitions, and casinos. Latin America and the Middle East & Africa are expected to contribute to 18.82% of the revenue growth in the bottled segment during the forecast period.

The free-standing segment dominates the global water dispenser market, as these dispensers are the most common type used in commercial spaces where there is a high demand for large quantities of water. Although larger footprints and energy efficiency pose challenges, countertop variants are expected to hold a significant market share during the forecast period. Similarly, wall-mounted dispensers are expected to generate incremental sales of 133.47 thousand units. On the other hand, under-the-sink reverse osmosis (RO) filters are gaining popularity as one of the preferred point-of-use (POU) water treatment systems. They are particularly suitable for restaurants, hotels, and catering spaces as they save valuable countertop space.

The filter-free water dispenser market accounted for 63.20% of total revenue share in 2022 and is expected to grow by 59.21% during the forecast period. This segment encompasses bottled water dispensers that do not include filtration equipment. Free-standing bottled dispensers were the major revenue contributors to this segment in 2022. Honeywell, Primo, Whirlpool, and Avalon are some of the major players in this highly competitive segment. With the absence of filtration technology, product differentiation is low, prompting vendors to focus on enhancing features such as design, temperature control, certifications, energy rating, child lock, and touchless operations in order to stay competitive.

The commercial water dispenser market is experiencing a compound annual growth rate (CAGR) of 8.17% during the forecast period. Commercial space owners are seeking water dispensers to reduce additional costs over time. In the commercial end-user segment, consumers prefer user-friendly and convenient water dispensers. Low equipment failure rates and consistently high-quality filtered water are also key factors influencing customer satisfaction.

The water dispenser market in corporate spaces was valued at USD 107.7 million in 2022. Maintaining high levels of cleanliness and standards is crucial for business success in the corporate world. In addition to reaching target markets, vendors need technicians capable of handling complex installations in crowded spaces without disrupting business operations and work environments. This requirement is especially relevant in shopping malls, coworking spaces, hotels, and recreational centers.

Offline channels are expected to be the largest distribution channels in the global water dispenser market, with a value of USD 679.9 million in 2022. The distribution environment is rapidly evolving, with constant upgrades to systems and processes. Factors such as increasing competition, accelerating digitization, constant disintermediation, and consumer expectations are driving these changes. Transparent pricing, communities, and social connections play a significant role in influencing purchasing decisions in this dynamic market segment. This trend is expected to continue, with a focus on cost reduction, improved efficiencies, and the exploration of new opportunities.

North America currently dominates the global water dispenser market and is projected to grow at a CAGR of 7.92% during the forecast period. Millions of Americans consume unsafe water that exceeds the limits set by the Environmental Protection Agency (EPA). This realization has prompted people across the country to seek POU water treatment systems. Furthermore, factors such as municipal wastewater treatment methods, the use of chemical fertilizers and pesticides in households, regulatory compliance in mining operations, and the release of cadmium and mercury from heavy industries are expected to drive the adoption of plumbed-in filtration systems in Canada during the forecast period. Tap water contaminants such as chromium, lead, and arsenic, combined with natural disasters like hurricanes and storms, can result in poor water management strategies. The water dispenser market in the region is also fueled by an increasing number of schools, hotels, quick-service restaurant (QSR) chains, and shopping malls.

Europe is expected to experience an absolute growth of 52.66% during the forecast period. Germany and the UK are estimated to be the largest markets in the region, with significant growth potential in Italy, France, and Spain. Concerns regarding water quality and the growing opportunities in the commercial countertop segment are expected to drive the growth of the water dispenser market in Europe over the next five years.

The APAC water dispenser market presents lucrative growth opportunities in both major markets such as China, Japan, and India, as well as potential secondary markets including Indonesia, Thailand, Malaysia, and Singapore. The rising number of on-the-go consumers, the trend of co-working spaces, and significant hotel pipeline construction in China, Japan, and Singapore are expected to drive the demand for new water dispenser installations during the forecast period.

Competitive Landscape

The global market for water dispensers is characterized by intense competition, with numerous vendors vying for market share. Continuous product innovation and upgrades, particularly in advanced filtration technologies for point-of-use (POU) systems, are crucial in meeting consumers’ expectations. To establish a strong market presence, vendors are compelled to constantly refine and adjust their unique value propositions. Additionally, the favorable business environment and increased adoption of water dispensers in residential settings in developing economies are likely to facilitate the emergence of domestic vendors, further intensifying the competitive landscape. The water dispenser market is characterized by the presence of diverse global and regional players. As global players expand their market reach, regional vendors may face greater challenges in competing with them.

Among the major players dominating the global water dispenser market are Culligan, Primo, Waterlogic, Celli Group, and Canaletas. These brands have established a strong reputation by leveraging patented technology and marketing strategies centered around the eco-friendly features of their water dispensers. Brands such as Quench and Avalon have achieved success by pioneering touchless and sensor technology in the market, creating a significant point of differentiation. Avalon has also capitalized on its advanced carbon and sediment filtration systems incorporated into its POU dispensers, further enhancing its brand image.

Key companies profiled in this report include Culligan, Primo Water Corporation, Canaletas, Celli Group, Avalon Water Coolers, Blue Star, Voltas, Atlantis, Clover, Midea Group, Ningbo Jewin Electrical Appliances, Aqua Clara, Alpine Coolers, Ningbo Lamo Drinking Water Equipment, Bibo, Glug Glug Glug, Arctic Coolers, AquAid, BRITA, Alfred Karcher, Mistral, Vista France, Sure International, Mt. Fuji Springs, Aimex Australia, Royal Sovereign, Sprudel, CWAY Group, Aquazania, SEONE, GHP Group, Elkay Manufacturing Company.

Key Questions Answered

What is the size of the global water dispenser market in terms of revenue?

The global water dispenser market had a revenue valuation of USD 900.16 million in 2022 and is projected to reach USD 1.46 billion by 2028. The construction boom of shopping malls in the US, China, and the GCC nations is expected to drive the adoption of water dispensers during the forecast period.

What is the anticipated growth rate of the water dispenser market?

The water dispenser market is expected to grow at a compound annual growth rate (CAGR) of 8.42% from 2022 to 2028 in terms of revenue share.

What is the projected sales volume for water dispensers by 2028?

According to Arizton’s latest market research report, more than 5 million units of water dispensers are projected to be sold by 2028.

What are the key factors driving the growth of the water dispenser market?

The significant factors driving the water dispenser market include the importance of innovative and feature enhancements, the preference for eco-friendly point-of-use (POU) systems, and the emergence of coworking spaces.

Who are the major players in the global water dispenser market?

The major players in the global water dispenser market include Culligan, Primo Water Corporation, Canaletas, and Celli Group.

Which region has the largest market share in the global water dispenser market?

North America dominates the global water dispenser market share with a revenue share of 30.50% in 2022. The demand for water dispensers has been particularly prominent in the states of Washington, California, Pennsylvania, Florida, Georgia, Ohio, and Texas, where the tap water quality is relatively unsafe compared to other states.

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Global Water Dispenser Market - Outlook and Forecast 2023-2028

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