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Market Overview

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The global walk-behind lawn mowers market has experienced significant growth, with a valuation of USD 8.9 billion in 2020 and an expected reach of USD 12.35 billion by 2027, indicating a compound annual growth rate (CAGR) of 5.61%.

This growth is primarily driven by the introduction of new and improved product models that offer higher efficiency, enhanced battery power, and increased mowing capabilities. To stay competitive in the industry, manufacturers are increasingly focusing on constant innovation. In addition, the rising demand for landscaping services across golf courses, sports fields, and public parks in North America has contributed to the expansion of the walk-behind lawn mowers industry.

The affordability of walk-behind lawn mowers compared to other types, such as ride-on and robotic mowers, is a key factor driving their demand. As disposable incomes rise, households are increasingly investing in home improvement projects to enhance the aesthetic appeal of their properties. Expenditure on patios and gardens as part of these projects has created a potential market for landscaping services and subsequently increased the demand for walk-behind lawn mowers.

However, the adoption of artificial grass and the growing preference for technology-driven products like robotic lawn mowers are expected to hinder the demand for walk-behind lawn mowers. Additionally, concerns about potential injuries, such as cuts and burns, associated with using these mowers may also impact industry growth.

The COVID-19 pandemic has resulted in increased interest and participation in gardening and lawn care activities. Consequently, people from different generations, including baby boomers, retired professionals, and millennials, have actively worked on improving their outdoor living spaces, compensating for the decline in commercial sector demand. Government policies and regulations have significantly affected the movement of supplies, production facilities, and finished goods logistics from manufacturers to consumers.

Lithium-ion (Li-ion) batteries have gained prominence as rechargeable batteries worldwide. The demand for longer battery life has led to advancements in battery technology, resulting in improved performance and efficiency. Technological developments aimed at enhancing run times and power have bridged the performance gap between battery-powered and gasoline-powered lawn mowers. The growing adoption and increased production of Li-ion batteries have led to economies of scale, reducing their cost and supporting the market for battery-powered walk-behind lawn mowers.

The size of American houses is increasing, leading to smaller yard sizes. This presents substantial growth opportunities for walk-behind lawn mowers in the market. According to the US Census Bureau, the median lot size of new single-family detached homes sold decreased from around 8,567 square feet in 2018 to 8,177 square feet in 2019.

The value of green spaces is recognized worldwide due to the numerous health and environmental benefits they provide. The World Health Organization (WHO) has set a minimum requirement of 9 square meters per capita green coverage in cities with limited green spaces. Non-profit organizations and governments have undertaken various projects to increase the amount of green space in cities. This trend presents significant growth opportunities for walk-behind lawn mowers in the industry.

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Market Segmentation

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The market is segmented based on various factors, including product, fuel type, end-user, drive type, start type, blade type, distribution channel, and geography.

Segmentation by Product
Self-Propelled
Push Lawn Mowers
Hover Mowers
Reel/Cylinder

Segmentation by Fuel Type
Gasoline-Powered
Electric Cordless
Electric Corded
Manual-Powered
Propane-Powered

Segmentation by End-User
Residential
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Government & Others

Segmentation by Drive Type
Manual Drive
RWD
FWD
AWD

Segmentation by Start Type
Push Start
Recoil Start
Key Start
No Start

Segmentation by Blade Type
Standard Blades
Mulching Blades
Lifting Blades
Cylinder Blades

Segmentation by Distribution Channel
Offline
Online

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain, Sweden, Netherlands
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE

The self-propelled lawn mowers segment holds dominance in both unit shipment and revenue, and it is projected to experience the highest growth rate throughout the forecast period. This growth can be attributed to the incorporation of wheel drive systems, which reduce the need for manual effort in maneuvering the equipment.

While gasoline-powered lawn mowers currently lead the industry, electric cordless lawn mowers are anticipated to exhibit the highest growth rates. Gasoline-based mowers are preferred due to their high power and suitability for larger areas that may lack main cable switches. However, the environmentally friendly nature of battery-powered mowers is expected to drive the demand for cordless walk-behind lawn mowers.

The manual drive segment currently dominates the market. These lawn mowers, which rely on human effort for forward movement, are favored for their affordability and suitability for small areas. They enjoy significant demand in the US and various APAC markets. However, with the increasing demand for convenience, the wheel drive system market is poised to gain momentum during the forecast period.

Europe is anticipated to witness the fastest growth rate in the walk-behind lawn mowers market throughout the forecast period. This growth can be attributed to the government’s efforts to promote sustainable practices and integrate them into landscapes, leading to the adoption of battery-based walk-behind lawn mowers.

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Competitive Landscape

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The market is characterized by intense competition, with numerous global and local players vying for market share. Prominent global players, including Husqvarna, Deere & Company, MTD Products, Stiga, and others, hold a significant presence in the market. To maintain their competitive edge, many vendors are actively investing in research and development initiatives to continuously enhance their offerings and introduce innovative solutions to the industry. These proactive measures will enable vendors to establish and sustain a strong presence in an extremely competitive market environment.

Key companies profiled in this report include Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, MTD Products, Robert Bosch, STIGA Group, The Toro Company, AL-KO Gardentech, ARIENS CO, AS-Motor, Bad Boy Mowers, Bobcat Company, Briggs & Stratton, CHERVON, Cobra Garden, Einhell Germany AG, Emak S.p.A, Generac Power Systems, Grey Technology, Greenworks Tools, Makita, Masport, McLane Reel Mowers, Metalcraft of Mayville, Positecgroup, Snow Joe, Stanley Black & Decker, STIHL, The SUMEC Group Corp., Swisher Inc., Techtronic Industries, Textron Inc., Wright Manufacturing, Yangzhou Weibang Garden.

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Key Questions Answered

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How large is the global market for walk-behind lawn mowers?

The global walk-behind lawn mowers market is projected to reach USD 12.35 billion by 2027.

What is the growth rate of the global walk-behind lawn mowers market?

The global walk-behind lawn mowers market is expected to grow at a compound annual growth rate (CAGR) of 5.61% during the period from 2022 to 2027.

Who are the key players in the global walk-behind lawn mowers market?

Key players in the global walk-behind lawn mowers market include Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, MTD Products, Robert Bosch, STIGA Group, and The Toro Company.

Which region is projected to hold the largest share in the global walk-behind lawn mowers market by 2027?

North America is expected to hold the largest share in the global walk-behind lawn mowers market by 2027.

What are the major factors driving the global walk-behind lawn mowers market?

Major factors driving the global walk-behind lawn mowers market include the increasing adoption of green spaces and green roofs, the availability of alternative fuel options, the development of lithium-ion batteries, and the rising demand for homeownership and home improvement.