The global toys and games market is expected to increase by USD 163.2 billion, at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2029, according to the latest edition of the Global Toys and Games Market Report. Globally, the toys and games market is expanding due to increasing demand for both traditional toys and video games. Licensed products, particularly those tied to global entertainment franchises, continue to dominate traditional toy sales. Meanwhile, video games are benefiting from the rapid growth of digital platforms, mobile gaming, and the rise of e-sports. The COVID-19 pandemic has accelerated the shift to digital gaming and e-commerce across all regions.
The report delivers an in-depth analysis of the Global toys and games industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, distribution channel, and region. By offering this detailed analysis, the report assists in uncovering the untapped potential of the toys and games market.
Market Segmentation
The following outlines the segmentation of the toys and games market in Global:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America
The global toys and games market is segmented on the basis of product, distribution channel, and region. By product, the global toys and games market has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Based upon distribution channel, the global toys and games market is categorized into convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, and others. In terms of geographical distribution, the global toys and games market has been divided into Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.
Competitive Landscape
The global toys and games market is highly competitive. Some of the leading companies operating in the market are Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co. Ltd., VTech Holdings Limited, Valve Corporation, Ubisoft Entertainment SA, Tomy Company Ltd., Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, SmileGate Inc., Simba Dickie Group, Roblox Corporation, Ravensburger AG, Playrix Entertainment LLC, Nintendo Co. Ltd., Niantic Inc., Nexon Co. Ltd., NetEase Inc. (Yanxuan), NCSoft Corporation, Moose Enterprises Pty Ltd, miHoYo Co. Ltd., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Konami Group Corporation, JAKKS Pacific Inc., Hasbro Inc., Hallmark Cards Inc., geobra Brandstatter Stiftung & Co. KG, Garena Interactive Holding Ltd., Funko LLC, Epic Games Inc., Embracer Group AB, Electronic Arts Inc., CyberAgent Inc., Beijing PopMart Culture and Creative Co. Ltd., Bandai Namco Holdings Inc.
This report delivers an in-depth breakdown of key players within the Global toys and games market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Global toys and games market.
Gain deep insights into the dynamics of the Global toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Global toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGlobal toys and games market – product analysis
Global toys and games market – distribution channel analysis
Global toys and games market – region analysis
Key players and market share
– Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
– VTech Holdings Limited
– Valve Corporation
– Ubisoft Entertainment SA
– Tomy Company, Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Global toys and games market 2019-2029
Chart Global toys and games market, net growth, 2019-2029
Chart Global toys and games market, growth rates, 2019-2029
Table Global toys and games market by product, 2019-2029
Chart Global toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Global toys and games market by product, 2019-2029
Table Global toys and games market by distribution channel, 2019-2029
Chart Global toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Global toys and games market by distribution channel, 2019-2029
Table Global toys and games market by region, 2019-2029
Chart Global toys and games market by region, CAGR historic and forecast, 2019-2029
Chart Global toys and games market by region, 2019-2029
Table Global toys and games market share (%), by companies, 2019-2023
Chart Global toys and games market, by companies, 2023
Table Global toys and games market share (%), by brands, 2019-2023
Chart Global toys and games market, by brands, 2023
Table Global – population (millions) and forecast
Table Global – consumer price index (CPI) and forecast
Table Global – gross domestic product and forecast
Table Global toys and games market: spend as a proportion of GDP (%)
Table Global toys and games market: consumption per capita (population)