Global Toilet Paper Market 2025

The outlook for the global toilet paper market indicates a modest growth of USD 23.1 billion, with an expected CAGR of approximately 4.5% over the next five years. The COVID-19 pandemic has significantly heightened consumer focus on cleanliness and sanitation, leading to sustained demand for essential hygiene products like toilet paper. This shift in consumer behavior is evident across both developed and emerging markets, as health concerns continue to prioritize the need for daily hygiene solutions, expanding the market’s reach globally.

Another critical driver is the increasing consumer preference for sustainable and eco-friendly products. With growing environmental awareness, particularly in regions such as Europe and North America, consumers are favoring toilet paper made from recycled materials or sourced from certified sustainable forests. This trend is pushing manufacturers to innovate, incorporating eco-conscious practices in production and packaging to align with evolving consumer expectations, driving growth in premium and environmentally responsible product segments.

Additionally, the rise of e-commerce and digital retail platforms has transformed the distribution landscape, making toilet paper more accessible to a broader range of consumers. Online shopping’s convenience, particularly amid the disruptions caused by global supply chain issues, has led to a surge in digital purchases of household essentials, reshaping market dynamics and intensifying competition among leading brands to offer better online experiences and product availability across the globe.

This report presents a thorough analysis and future outlook for the global toilet paper market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as type, distribution channel and region, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The global toilet paper market is structured as follows:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global market for toilet paper is divided based on type, distribution channel and region. In terms of type, the market is segmented into at-home, and away from home (AFH). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market is divided into Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Competitive Landscape

The market features leading players such as Yuen Foong Yu Paper Enterprise Co. Ltd., Velvet CARE sp. z o.o., The Procter & Gamble Company (P&G), Syktyvkar Tissue Group JSC, Syassky CBK OAO, Suzano Papel e Celulose S.A., Sofidel S.p.A., SHANGHAI CIMIC CO. LTD., Shandong Sun Holdings Group Co. Ltd., Saigon Paper JSC, Renova – Fabrica de Papel do Almonda S.A., Pulp Mill Holding GmbH, Papelera Samseng S.A., Papelera Reyes S.A.C., Oji Paper Co. Ltd., MSS Holdings Co. Ltd., Mili S/A, Metsa Group, LUCART GROUP, Kruger Inc., KleanNara Co. Ltd., Kimberly-Clark Corporation, J.D. Irving Limited, Intertrade Hellas S.A., Industrie Cartarie Tronchetti S.p.A., Hengan International Group Company Limited, Hayat Holding A.S., Georgia-Pacific Consumer Products LP., Essity AB, Empresas CMPC S.A. (Softys S.A.), Eczacibasi Holding AS, Daio Paper Corporation, C&S Paper Co. Ltd., Boulos Group of Companies, Berli Jucker Public Company Limited (BJC), Asia Pulp & Paper Company Ltd. (APP) and ABC Tissue Products Pty Limited.

The report provides a detailed assessment of prominent companies within the toilet paper market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the global toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the global toilet paper market: type, distribution channel and region.
Gain deep insights into the dynamics of the global toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the global toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Global Toilet Paper Market – Type Analysis
Global Toilet Paper Market – Distribution Channel Analysis
Global Toilet Paper Market – Region Analysis
Company Shares Analysis
Yuen Foong Yu Paper Enterprise Co., Ltd.
Velvet CARE sp. z o.o.
The Procter & Gamble Company (P&G)
Syktyvkar Tissue Group JSC
Syassky CBK OAO
Suzano Papel e Celulose S.A.
Sofidel S.p.A.
SHANGHAI CIMIC CO., LTD.
Shandong Sun Holdings Group Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Global Toilet Paper Market 2020-2030
Chart Global Toilet Paper Market, Net Growth, 2020-2030
Chart Global Toilet Paper Market, Growth Rates, 2020-2030
Table Global Toilet Paper Market by Type, 2020-2030
Chart Global Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Global Toilet Paper Market by Type, 2020-2030
Table Global Toilet Paper Market by Distribution Channel, 2020-2030
Chart Global Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Global Toilet Paper Market by Distribution Channel, 2020-2030
Table Global Toilet Paper Market by Region, 2020-2030
Chart Global Toilet Paper Market by Region, CAGR Historic and Forecast, 2020-2030
Chart Global Toilet Paper Market by Region, 2020-2030
Table Global Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Global Toilet Paper Market, by Companies, 2024
Table Global Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Global Toilet Paper Market, by Brands, 2024
Table Global – Population (Millions) and Forecast
Table Global – Consumer Price Index (CPI) and Forecast
Table Global – Gross Domestic Product and Forecast
Table Global Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Global Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Yuen Foong Yu Paper Enterprise Co., Ltd.
Velvet CARE sp. z o.o.
The Procter & Gamble Company (P&G)
Syktyvkar Tissue Group JSC
Syassky CBK OAO
Suzano Papel e Celulose S.A.
Sofidel S.p.A.
SHANGHAI CIMIC CO., LTD.
Shandong Sun Holdings Group Co., Ltd.
Saigon Paper JSC
Renova – Fabrica de Papel do Almonda S.A.
Pulp Mill Holding GmbH
Papelera Samseng S.A.
Papelera Reyes S.A.C.
Oji Paper Co., Ltd.
MSS Holdings Co., Ltd.
Mili S/A
Metsa Group
LUCART GROUP
Kruger Inc.
KleanNara Co., Ltd.
Kimberly-Clark Corporation
J.D. Irving, Limited
Intertrade Hellas S.A.
Industrie Cartarie Tronchetti S.p.A.
Hengan International Group Company Limited
Hayat Holding A.S.
Georgia-Pacific Consumer Products LP.
Essity AB
Empresas CMPC S.A. (Softys S.A.)
Eczacibasi Holding AS
Daio Paper Corporation
C&S Paper Co., Ltd.
Boulos Group of Companies
Berli Jucker Public Company Limited (BJC)
Asia Pulp & Paper Company Ltd. (APP)
ABC Tissue Products Pty Limited