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Global Tabletop Games Market - Outlook and Forecast 2023-2028
The global tabletop games market has shown significant growth in recent years. In 2022, the market was valued at USD 24.91 billion and is projected to reach USD 48.69 billion by 2028, with a compound annual growth rate (CAGR) of 11.82%.
Leading the global market is North America, which generated approximately USD 7.17 billion in revenue in 2022. The region is expected to continue its steady growth with a CAGR of 10.87%. Latin America, on the other hand, is predicted to be the fastest-growing region during the forecast period, with an impressive CAGR of 14.20%.
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USD 24.9 billion in 2021
Type, Theme, Distribution Channel, User Group, Geography
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Strategy and war-based games have emerged as the key contributors to the tabletop games market globally. These games not only generated the highest revenue among all other themes but are also expected to exhibit the fastest growth rate during the forecast period.
Tabletop gaming conventions have become a popular trend in the industry. These conventions serve as gatherings where people can compete and play various games. They provide spaces for designers, publishers, and players to interact. Well-known conventions include UK GAMES EXPO, PAX Unplugged, Gen Con, Essen Spiel, and many more. These events offer significant opportunities for vendors in the tabletop games market to showcase their products and solutions to customers.
Tabletop games are highly sought after for leisure and entertainment purposes, providing an avenue for stress release and relaxation. The demand for tabletop games has been increasing not only in homes but also in offices, cafes, restaurants, and resorts. People often seek ways to unwind during working hours or enjoy their free time with friends, making tabletop games a perfect choice. The rising popularity of tabletop games in cafes further fuels the demand for the market.
Leisure activities have become a necessity for individuals trying to find respite from their busy and demanding lives. Amidst the pressures of work and responsibilities, people crave activities that can rejuvenate and provide a therapeutic experience. This shift towards focusing on leisure activities presents an opportunity for the tabletop games market. Common tabletop games, such as chess, tic-tac-toe, checkers, and backgammon, are played on tables and offer simple yet enjoyable experiences.
Challenges for the tabletop games market arise from the lack of product awareness among consumers. Limited awareness can hinder consumer interest and purchasing decisions. Niche and specialty games, in particular, may struggle to gain traction without sufficient exposure and marketing efforts. New entrants in the market face the challenge of spreading awareness about their products and establishing reasons for consumers to choose their offerings over competitors. Despite the availability of numerous entertainment options, reputable companies in the tabletop games market find it easier to make consumers aware of their products due to their established reputation.
The market is segmented based on various factors, including type, theme, distribution channel, user group, and geography.
Segmentation By Type
Board Games – Puzzles Games, Tabletop Board Games, Collectible Card Games, Card & Dice Games, Miniature Games, RPG Board Games
Paper & Pencil Games
Segmentation by Theme
Educational Tabletop Games
Strategy & War Tabletop Games
Fantasy Tabletop Games
Sports Tabletop Games
Historical Tabletop Games
Other Tabletop Games
Segmentation by Distribution Channel
Offline – Specialty Stores, Mass Market Players, Other Retailers
Segmentation by User Group
Family & Party
Segmentation by Geography
North America – US, Canada
Europe – UK, France, Germany, Russia, Italy, Sweden, Norway, Spain, Denmark, Switzerland, Iceland
APAC – China, India, Japan, Indonesia, South Korea, Australia, Malaysia, Singapore, Thailand, New Zealand, Vietnam
Latin America – Brazil, Mexico, Argentina, Colombia, Rest Of Latin America
Middle East & Africa – Saudi Arabia, South Africa, Uae, Egypt, Turkey,
The global tabletop games market was dominated by the board games type segment in 2022, generating a revenue of over USD 18 billion. This segment is expected to continue its dominance in the industry with a projected CAGR of over 13% during the forecast period. Some popular board games include Pandemic, Scythe, Sagrada, Azul, Gloomhaven, Near and Far, Settlers of Catan, and Warhammer Underworlds: Shadespire. The majority of tabletop games are strategy-oriented, such as Settlers of Catan where players assume the role of settlers and must build and develop holdings while trading and acquiring resources. Geographically, tabletop board games are particularly popular in Europe and APAC, and these regions are expected to maintain their dominance in the industry.
In 2022, the educational games segment held the largest market share in the global tabletop games market at 41.25%. This can be attributed to the high penetration of puzzles among end-users. Educational tabletop games are designed for preschoolers and grade schoolers, helping them develop critical and logical thinking skills. These games also facilitate learning subjects like math and geography. Due to their relevance and demand, vendors are increasingly focusing on developing tabletop games with a learning quotient. The educational tabletop games segment is anticipated to witness significant growth in the coming years due to their ability to develop basic preschool skills and offer various learning opportunities.
The offline distribution channel accounted for the highest revenue in the global tabletop games market, reaching USD 13.31 billion in 2022. These games are primarily distributed through B2B brick-and-mortar stores like supermarkets, hypermarkets, and specialty stores. Retailers play a crucial role as they directly interact with end-user customers and act as the face of the company. Maintaining a healthy relationship with retailers becomes essential for vendors to stay ahead of their competitors. However, the online segment poses a strong challenge to the offline segment due to the increasing internet penetration worldwide. Online sales, including those through e-commerce portals and direct-to-consumer stores like Amazon, eBay, Best Buy, Alibaba, and JD, already constitute over 45% of the distribution model.
The adult group segment dominated the global tabletop games market in 2022, generating a revenue of approximately USD 11.07 billion. Manufacturers are focusing on producing strategic and tactical tabletop games that cater to adult preferences, including murder mystery and adventure games. Tabletop games provide stress reduction, making them appealing to adults during office breaks. The kids’ tabletop games market held the second-highest market share at around 33%, and it is expected to grow at the highest CAGR. As parents increasingly turn to tabletop games for their children’s education, regions with a high kid’s population will drive demand.
North America was the dominant region in the global tabletop games industry, accounting for a 28.81% market share in 2022. The region has experienced a rapid increase in tabletop game cafes, creating a potential market for tabletop games. Millennials, seeking recreational activities to counter increased screen time, have fueled the demand for tabletop game cafes. In APAC, the tabletop games market was valued at USD 7.05 billion in 2022. The region’s growing middle-class population has been a significant driver of market growth, with China and India playing vital roles. China, known for being the world’s largest retail market, offers substantial opportunities for vendors, particularly Hasbro, which has more than 50% of its manufacturing units in China. Europe, spearheaded by the UK, Germany, and France, accounted for 23.65% of the global market share in 2022. European tabletop games focus on strategy rather than luck or chance and often revolve around building and managing resources. Notable Euro-style tabletop games include Puerto Rico, Magic: The Gathering, Pandemic, Settlers of Catan, and Carcassonne.
The competition in the tabletop games market has become increasingly intense due to the entry of numerous local players. The industry, which was previously dominated by Hasbro and Mattel, is now becoming more fragmented as independent vendors enter the market. However, the larger players have managed to maintain their market share. This influx of new vendors is driven by the growing trend of spending more time with family, leading to significant investments in developing products that appeal to all age groups. Asmadi Games, Bezier Games, Buffalo Games, INI, Kamings Trade, and Ludo Fact, among others, have emerged as prominent players in the market.
The primary markets for these vendors are currently North America, APAC, and Europe. However, there is also expected to be considerable growth in Latin America and the Middle East and Africa regions in the coming years. One advantage for new vendors entering the market is that the production of tabletop games does not require expensive molding or tooling, resulting in lower production costs. This low entry barrier enables independent vendors to enter the market more easily, thereby impacting the overall dynamics of the industry. In this highly competitive environment, pricing becomes a crucial factor, with smaller vendors often reducing prices to gain market share, forcing established vendors to either lower their retail prices or face potential losses.
Key companies profiled in this report include Asmodee Group, Hasbro, Mattel, Ravensburger, Asmadi Games, Bezier Games, Boardgamedesign.com, Buffalo Games, Clementoni, CMON, Disney, Funko, Games Workshop, Gibsons Games, Goliath Games, Grey Fox Games, IELLO Games, Indie Boards and Cards, INI, Epoch Everlasting Play, Imago Group, Kamings Trade, Learning Resources, Lifestyle Boardgames, Loony Labs, Ludo Fact, Melissa & Doug, MindWare, North Star Games, Orchard Toys, Panda Game Manufacturing, Pegasus Spiele, Piatnik, Reaper Miniatures, Rio Grande Games, Schmidt Spiele, Spin Master, Spontaneous Games, Sunsout, Surprised Stare Games, Talicor, Trend Enterprises, Ultra Pro International, University Games, USAOPOLY, Winning Moves Games, WizKids, Zobmondo.
Key Questions Answered
What is the market value of the global tabletop games market?
The global tabletop games market was valued at USD 24.91 billion in 2022 and is projected to reach USD 48.69 billion by 2028.
What is the growth rate of the tabletop games market?
The tabletop games market is expected to grow at a compound annual growth rate (CAGR) of 11.82% from 2022 to 2028.
What are the major factors driving the growth of the tabletop games market?
The key driving factors in the tabletop games market include the adoption of a digital-first approach, the introduction of new designs, innovative product development, leveraging tabletop gaming conventions, and the increasing focus on leisure activities.
Who are the leading players in the global tabletop games market?
The prominent players in the global tabletop games market include Asmodee Group, Hasbro, Mattel, and Ravensburger.
Which region dominates the global tabletop games market?
North America emerged as the dominant region in the global tabletop games market in 2022, accounting for 28.81% of the market share. The demand in this region is primarily driven by families with kids, millennials, and zoomers who are prioritizing quality time with their loved ones and engaging in tabletop games together.