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Market Overview

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The global steam mop market was valued at USD 2.95 billion in 2022 and is projected to reach USD 4.26 billion by 2028, growing at a CAGR of 6.32% during the forecast period. The market is experiencing rapid growth due to several factors, including the rising preference for eco-friendly cleaning solutions, the convenience and effectiveness of steam mops, and the increasing awareness of the health benefits associated with steam cleaning. As environmental concerns grow, consumers are increasingly seeking sustainable alternatives to traditional cleaning methods, making eco-friendly cleaning solutions more popular. Steam mops offer convenience and effectiveness, making them a suitable choice for both residential and commercial spaces.

Steam mops utilize hot steam to clean, sanitize, and quickly dry floors and other surfaces. They are highly efficient in sanitizing, disinfecting, and sterilizing various applications. The steam cleaner’s boiler heats water to high temperatures, generating low-moisture steam under pressure. Steam’s ability to clean effectively is based on its latent heat, which allows it to dissolve dirt, remove gum, and eliminate debris when applied to surfaces using materials like microfiber towels or other friction-reducing insulators.

The growing demand for multi-functional steam mops is also driving market growth. Multi-functional steam mops that can handle various cleaning tasks are becoming increasingly popular due to their versatility and value for money. Additionally, the increasing awareness of the health benefits associated with steam cleaning is expected to contribute to the market’s expansion. Considering these factors, the global steam mop market is predicted to continue growing in the coming years, offering significant opportunities for companies operating in the industry.

Long-term equipment rental is gaining popularity in the steam mop market, with many vendors offering steam cleaners for rent and lease. Managing and operating cleaning equipment can pose challenges such as maintenance, repair, downtime, compliance, and replacement. Traditionally, cleaning management services or facilities purchased these machines, but the rental market is becoming a preferred alternative due to its cost-effectiveness and hassle-free nature. The rental services industry for cleaning equipment is expected to grow as it provides a solution to financial constraints, market regulations, and high ownership costs.

The hospitality industry is one of the fastest-growing sectors globally, fueled by the expansion of travel and tourism. According to the World Travel and Tourism Council, the global travel and tourism industry will contribute 5.3% to global GDP in 2020, making it one of the most significant and fastest-growing sectors worldwide. Cleanliness is crucial in the hospitality sector for customer satisfaction and retention. The growth of the hospitality industry and the increasing demand for cleanliness, hygiene, and sanitization are major drivers for the steam mop market. The hospitality industry consists of several segments, all of which place high importance on maintaining cleanliness. Steam mops play a vital role in meeting the cleanliness standards required in hotels, resorts, restaurants, and other hospitality establishments.

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Market Segmentation

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The market is segmented based on various factors, including products, cleaning method, power source, surface type, end-user, distribution method, and geography.

Segmentation by Products
Upright
Canister
Handheld

Segmentation by Cleaning Method
Steam Only
2-In-1 Steam Mop

Segmentation by Power Source
Corded
Cordless

Segmentation by Surface Type
Hard Floor
Other Surfaces

Segmentation by End-user
Residential
Commercial
Contract Cleaning

Segmentation by Distribution Method
Offline
Online

Segmentation by Geography
North America – US, Canada
Europe – Germany, France, UK, Italy, Spain, Russia, Rest of Europe
Asia-Pacific – China, Japan, South Korea, Australia, Rest of APAC
Latin America – Brazil, Mexico, Argentina, Rest of Latin America
Middle East & Africa – South Africa, Saudi Arabia, UAE, Rest of the Middle East & Africa

The market for steam mops is segmented into upright, canister, and handheld products. In 2022, the upright steam mop segment held the largest share in the industry. The popularity of upright steam mops can be attributed to their positioning between canister and handheld steam mops. Upright steam mops come with different types of connectors on the hose, providing functionality for various cleaning tasks. They can be used as a mop to clean floors, walls, curtains, and tabletop surfaces. They can also be used with nozzle-type connectors to clean grout between tiles and hard-to-reach corners of window frames. The adoption of vacuum cleaners and the increasing use of carpet cleaners, especially among pet and child owners, have also contributed to the popularity of upright steam mops.

The global steam mop market can be classified into steam-only and 2-in-1 steam mops based on cleaning methods. Steam mops use high-pressure and temperature steam to remove dirt and debris from floors and surfaces. Steam-only steam mops are ideal for surfaces that only require steam cleaning, such as hard floors, tiles, and grout. In 2022, North America accounted for approximately 37% of the market for steam-only equipment. However, the Asia-Pacific region is expected to experience the fastest growth in the industry due to factors such as rapid urbanization, infrastructural development, changing lifestyles, and increasing disposable income.

Corded steam mops are commonly used in conventional cleaning equipment, particularly for commercial purposes. These devices are easy to use, save labor costs, provide effective and quicker cleaning, and increase productivity. Additionally, corded steam mops have lower maintenance costs compared to battery-powered models. The corded steam mop market relies heavily on power supply in residential and commercial segments, and it has experienced rapid growth in North America and Europe.

Steam mops were primarily used on hard floors, but now there are variants available that can be used on multiple surfaces, leading to increased demand. The global market for hard floor steam mops dominates the surface segment and is expected to continue this trend in the forecast period. One of the main advantages of using a steam mop on hard flooring is its ability to effectively sanitize the surface, killing up to 99% of bacteria and germs with high-temperature steam. This is especially beneficial for households with children and pets, as it provides a hygienic environment without the use of harsh chemicals. Steam mops are also gentle on hard flooring surfaces, as they do not require excessive amounts of water or chemicals that can damage floors over time. Instead, the steam softens and loosens dirt and grime, making it easier to remove with the mop head.

The residential sector is a significant end-user of steam mops. The increasing concerns over the use of harsh chemicals for cleaning purposes and the growing demand for eco-friendly cleaning solutions have contributed to the popularity of steam mops among households. Steam mops provide a safe and efficient cleaning solution for home surfaces, including hardwood floors, tiles, carpets, and upholstery. The easy availability of steam mops in the market and their convenience drive the demand in the residential sector.

The growth of shopping malls, retail outlets, hotels, and offices is expected to drive the steam mop market in the commercial segment. Steam mops are affordable, easy to operate, and available in various variants to suit different needs depending on the premises. The application of steam mops in non-residential spaces like hospitality & retail, corporate offices, travel & transportation, educational institutions, and government buildings has significantly boosted the global steam mop market. The growth of the hospitality industry is expected to drive the global demand for steam cleaning equipment, including steam mops.

The steam mop market is highly competitive, and distributors are increasingly focusing on expanding their reach to enhance commercial opportunities and aftermarket services. Steam mops are primarily distributed through retail channels such as specialized stores, dealerships, supermarkets, and hypermarkets. Offline distribution channels hold a larger share of the global steam mop market. The distribution landscape is rapidly changing, with evolving systems and procedures. Increasing competition, faster digitalization, continuous disintermediation, and changing consumer expectations are driving these changes. This trend is expected to continue, with a focus on cost-cutting, efficiency enhancement, and new possibilities. Technological advancements have also led to the development of new types of competition and business models, disrupting traditional practices.

North America is the largest market for steam mops, accounting for approximately 37% of the global market share. Consumer awareness of the benefits of steam mops, such as their effectiveness in eliminating dirt and bacteria, is driving the market, along with the growing demand for eco-friendly cleaning products. The European steam mop market is also significant, with major markets including Germany, France, and the United Kingdom. The industry in Europe is driven by the increasing demand for chemical-free cleaning solutions and the growing popularity of steam mops in pet-friendly households. The Asia-Pacific region is projected to witness substantial growth in the coming years due to rising consumer awareness of the benefits of steam mops and increasing demand. The region is also home to many manufacturers and suppliers of cleaning solutions who are investing in research and development to produce innovative steam mops that meet the growing demands of consumers.

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Competitive Landscape

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The global steam mop market is characterized by intense competition, with multiple leading companies offering diverse products to meet customer demands. Notable participants in the market include BISSELL, Techtronic Industries, Kärcher, and SharkNinja. SharkNinja is renowned for its innovative and high-quality steam mops and holds a prominent position in the household cleaning product industry. Similarly, BISSELL is a well-established player known for its reliable and efficient cleaning solutions. Additionally, Dirt Devil is a major manufacturer of steam mops, offering a wide range of devices catering to various cleaning requirements and budgets.

H2O Steam Mop is a prominent market participant recognized for its user-friendly steam mops and groundbreaking cleaning technologies. BLACK+DECKER, a leading manufacturer of household cleaning products, also offers a variety of steam mops tailored for specific cleaning tasks. These companies compete fiercely in areas such as product quality, innovation, pricing, and marketing, positioning themselves as successful players in the global steam mop industry. Moreover, numerous smaller firms contribute to the market by providing specialized products and services.

Key companies profiled in this report include BISSELL, Techtronic Industries, Kärcher, SharkNinja Operating, BLACK+DECKER, Eureka Forbes, light-n-easy, Thane, Wagner SprayTech, Guangdong, SALAV USA, Dupray, Vornado Air, Ladybug, POLTI Spa, Daewoo Electricals, Reliable, Pursteam, Aspectek, Freudenberg Home and Cleaning Solutions, Tineco Intelligent Technology, Ghibli & Wirbel, Nilfisk Group, DAIMER Industries, Cleanfix Reinigungssysteme, Duplex Cleaning Machines, Tornado Industries, Gadlee, Ashbys Cleaning Equipment, Vapamore, US STEAM, My Vapor Clean, EUROFLEX USA, NaceCare Solutions, Goodway, Lavorwash, Alkota Brand for Alkota Brand, Menikini, RO.BIA.PLAST, TPA Impex, Grupo Solarca, Technoclean Equipments, Matrix Cleaning Systems, IP Cleaning, Chief Steamer, OspreyDeepclean, Inventa Cleantec.

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Key Questions Answered

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How large is the market for steam mops?

The market size for steam mops was valued at USD 2.95 billion in 2022 and is projected to reach USD 4.26 billion by 2028.

What is the growth rate of the global steam mop market?

The global steam mop market is expected to grow at a compound annual growth rate (CAGR) of 6.32% from 2022 to 2028.

Which region dominates the global steam mop market share?

North America currently holds the largest market share in the global steam mop market, accounting for approximately 37% in 2022.

What are the significant trends observed in the steam mop market?

Key trends in the steam mop market include the increased demand for cordless steam mops, the development of multi-surface steam mops, the growing popularity of 2-in-1 steam mops, the introduction of new technologies, and the growth of equipment rental services.

Who are the major players in the global steam mop market?

The key players in the global steam mop market include BISSELL, Techtronic Industries, Kärcher, and SharkNinja Operating.