Global Smart Vineyard Management Market 2021
The smart vineyard management market witnessed a valuation of $1.21 billion in 2021 and is projected to reach $2.15 billion by 2027, with a CAGR of 10.08% during the forecast period of 2022-2027. The market’s growth is primarily driven by the increasing demand for digital and smart vineyard monitoring and management systems and solutions, fueled by the expanding market for grapes and vineyards.
Viticulture worldwide is experiencing a transformation with the adoption of advanced technologies like automation, digitalization, and artificial intelligence. As of 2021, the International Organization for Vine and Wine reported that 7.3 million hectares of agricultural land globally were dedicated to vineyards. The global market for grapes and grape products, including wines and juices, has been steadily growing since 2010. However, with diminishing fertile lands due to urbanization and migration of skilled labor from rural to urban areas, there is a growing need for smart vineyard management technologies on a global scale. These technologies play a crucial role in pest control, crop protection, weeding, and various other vineyard applications. Conventional vineyard management methods, largely reliant on manual labor, are expected to be surpassed by autonomous equipment, offering precision in vineyard operations. Dry farming, which emphasizes minimal water usage, reliance on rain, and informed water management, is one prominent trend paving the way for digitalization and the adoption of smart technologies in the vineyard industry.
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USD 1.2 billion in 2020
Application, Solution, Technology, Region
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Although the smart vineyard management market is still in its early stages, increased corporate investments and research and development activities are underway to develop smart vineyard management technologies and products. The aim is to reduce vineyard losses and introduce automation into the vineyard industry.
The entry of new players into the market, supported by government funding and corporate investments, presents significant opportunities in the global smart vineyard management market. Furthermore, smart vineyard management technologies contribute to enhanced yield quality through timely detection of pest infestations and diseases. These technologies also facilitate safe and high-quality harvesting and picking of delicate grapes with the use of autonomous robots.
Given the global demand for various grape varieties and products like wine and juices, the shift towards digital, smart, and data-driven products in the vineyard sector brings considerable sales and financing opportunities. This shift is particularly evident in the guidance technology and sensing technology segments, primarily in regions such as Europe and North America. Additionally, smart vineyard management systems have a moderate to high impact on crop scouting systems, reducing crop losses caused by diseases and pests.
The COVID-19 pandemic has had a significant impact on major industries worldwide, including agriculture. Lockdowns imposed globally disrupted supply chains and resulted in equipment and input shortages for vineyards. As a result, companies are turning their attention to remote sensing and other vineyard management tools, leading to increased adoption of smart vineyard management. Vineyard managers and winemakers are expected to embrace smart vineyard management due to well-established IT infrastructure and networks, as well as improved farm mechanization. Thus, COVID-19 has ultimately had a positive impact on the long-term growth of the smart vineyard management market due to disrupted supply chains and labor shortages.
The market is segmented based on various factors, including application, solution, technology, and region.
Segmentation by Application
Segmentation by Solution
Segmentation by Technology
Variable Rate Technology (VRT)
Segmentation by Region
North America – U.S., Canada, Mexico, Rest-of-North America
South America – Argentina, Brazil, Chile, and Rest-of-South America
Middle East and Africa – Turkey, South Africa, and Rest-of-Middle East and Africa
Europe – Italy, Spain, France, and Rest-of-Europe
Asia-Pacific – Japan, India, Australia, and Rest-of-Asia-Pacific
The application segment of the Smart Vineyard Management Market is expected to be dominated by yield monitoring technologies. The increasing trend of using advanced technologies for yield estimation and mapping to make informed harvesting and picking decisions is driving the demand for yield monitoring technologies in the smart vineyard management market. The growing use of advanced technologies and smart vineyard management systems in vineyards, coupled with the need for crop management, yield monitoring, and weather tracking, has led to the rise in demand for smart vineyard management systems. These systems provide data that assist farmers in accurately monitoring and optimizing crops by adapting to environmental changes. The major applications of smart vineyard management include yield monitoring, crop scouting, harvesting, irrigation management, and others. This increased demand for grapes and grape products globally, particularly wine, has led to the widespread use of smart vineyard management systems for harvesting practices, including the use of autonomous robots and other systems.
The hardware segment dominates the global smart vineyard management market. Hardware such as robots, drones, sensors, handheld computers, and display screens work with increased speed and accuracy to improve data collection and operational efficiency. Smart vineyard management systems consist of three basic types of products: hardware, software, and services. The hardware systems include robots, drones, handheld and remote equipment, sensors, and other equipment such as smart sprayers and sprinklers. Software solutions can be either on-cloud or on-premises, while services include professional and maintenance services. Due to the increasing adoption of digital systems and technologies, the growth of hardware is expected to be the highest over the forecast period. Hardware can often be purchased or rented by companies providing equipment and solutions. These factors influence the preference for hardware among growers.
Sensing technologies have gained traction due to the increasing trend of digital and smart agricultural practices. Smart vineyard management products incorporate various technologies and advancements, including sensing, variable rate technology (VRT), and guidance. Sensing solutions are integrated with data analysis software to help growers process vineyard information. Variable rate technology involves the use of sensors and real-time data to make decisions. Guidance primarily relies on GPS and GNSS technologies for navigation in the viticulture industry. The adoption of VRT for smart vineyard management is growing to achieve objectives such as precise spraying of agrochemicals and fertilizers.
The smart vineyard management market is expected to witness significant growth in North America, Europe, the U.K., Asia-Pacific, and China. This growth is attributed to the integration of technology in the agricultural sector and government initiatives supporting its adoption. Europe generated the highest revenue in 2021, driven by the widespread adoption of advanced technologies and the presence of smart vineyard management startups backed by government, institutional, and corporate funding. Europe is an attractive region for the market due to its large number of family-owned and wine manufacturers’ vineyards. France and Spain experience the highest growth in the region. The presence of vineyards, smart vineyard management companies, and solution providers leads to the availability of affordable systems in Europe.
The selection of profiled companies is based on inputs collected from primary experts and an analysis of their company coverage, product portfolio, and market penetration.
In terms of market presence, the hardware segment is the leading player, capturing approximately 43%. Other solution providers, including software and services, collectively accounted for around 57% of the market presence as of 2021.
Key companies profiled in this report include Fruition Sciences, Robotnik, TeeJet Technologies, Trimble Inc., YANMAR HOLDINGS CO., LTD., Elmibit d.o.o., ISAGRI, PrecisionHawk, Inc., SureHarvest Services, LLC, TerraNIS, TracMap Limited, AGRIVI, AHA Viticulture, Grow Data, Vineview, Naïo Technologies, Pollen Systems Corporation, Terraview Pte. Ltd., Vidacycle, Vinelytics LLC.
Recent Industry Developments
In March 2022, AGRIVI entered into a partnership with Eviit GmbH to introduce digital agriculture solutions, including vineyard management, in Germany.
In January 2022, YANMAR HOLDINGS CO., Ltd. unveiled the YV01 autonomous spraying robot designed specifically for vineyards. The YV01 utilizes an electrostatic spraying mechanism that is highly flexible, lightweight, and environmentally friendly, ensuring precise spraying on vines.
In December 2021, Deep Planet established its Australian headquarters in Adelaide, South Australia, with the aim of entering the Australian wine tech market.
In October 2020, Elmibit d.o.o. announced its exploration of new market opportunities following the support received from the INNOWWIDE open call.
Key Questions Answered
What is the projected revenue size of the smart vineyard management market for the forecast period 2022-2027, and what is the expected compound annual growth rate (CAGR) during this period?
What are the key trends, market drivers, and opportunities in the smart vineyard management market?
What are the major factors inhibiting the growth of the smart vineyard management market?
What strategies are the existing market players adopting to expand their market position in the smart vineyard management industry?
What is the competitive strength of the key players in the smart vineyard management market based on their recent developments, product offerings, and regional presence?
How do the key smart vineyard management companies compare in terms of their market coverage, market potential, and competitive benchmarking within the agriculture market?
What is the revenue expectation and growth percentage for each segment during the forecast period?
Which types of players and stakeholders operate in the ecosystem of the smart vineyard management market, and what is their significance in the global market?
Which consortiums and associations are leading in the smart vineyard management market, and what roles do they play in the market?
How does the regulatory landscape differ across different regions for smart vineyard management?
How are emerging technologies such as artificial intelligence (AI), 5G communication, and the Internet of Things (IoT) driving the growth of the smart vineyard management market?
What are the major patents filed in the smart vineyard management space?
How is the government’s role in addressing environmental issues and safety changing the landscape of the smart vineyard management industry?
Which smart vineyard management technology is expected to dominate the market by 2027?
What has been the impact of COVID-19 on the smart vineyard management market?