Global Smart Shelf Market Size and Share Analysis 2023-2028

Market Overview

A Smart Shelf is a technology used in retail stores to display product pricing on shelves. It is equipped with capabilities to control a central server and update information continuously. Smart shelves provide comprehensive product information, marketing advice, cross-selling ideas, and insights into customer preferences and spending patterns. These functionalities are made possible through the utilization of RFID tags, digital displays, and sensors.

The Smart Shelf Market, estimated at USD 3.8 billion in 2023, is projected to reach USD 10.3 billion by 2028, exhibiting a compound annual growth rate (CAGR) of 22.26% during the forecast period (2023-2028).

Product Type

Market Research



Release Date

March 2023

Base Year


Forecast Period


Market Size

USD 3.8 billion in 2021

Market Segments

Component, Application, Region



No. of Companies Mentioned


Smart shelves, acting as electronically connected shelves, are employed in retail outlets to efficiently track inventory. By employing digital displays, RFID tags, and sensors, these shelves offer detailed product information, recommend cross-selling opportunities, and facilitate targeted marketing strategies. They also enable retailers to gain valuable insights into customer shopping patterns and preferences.

The primary drivers of the Smart Shelf Market include retail’s commitment to improving inventory management through smarter restocking decisions and real-time engagement. Additionally, retailers are increasingly utilizing intelligent automation technologies to enhance the overall shopping experience for customers. The rising demand for natural and premium products, driven by urbanization and increased consumer buying power, further stimulates market growth. Retailers are embracing automation to optimize pricing and improve operational efficiency, thus contributing to the global expansion of the market.

The growing prominence of e-commerce platforms presents an opportunity for the Smart Shelf Market to thrive. By providing new products and efficient inventory management solutions to e-commerce warehouses, the market can capitalize on the rapidly increasing sales through online channels. Notably, commercial e-commerce sales in the United States alone reached approximately USD 266 billion from July to September 2022, marking a 3% increase from the previous quarter. Moreover, the continuous growth of retail sales also supports the expansion of the industry.

However, it is important to note that RFID tracking extends beyond customers’ departure from the store. When customers make payments using credit or debit cards or scan loyalty discount cards at checkout, retailers can link their purchases to the RFID data and capture individual customer movements within the store or even throughout an entire shopping complex. While this facilitates data analysis, it raises privacy concerns, which can impede the market’s growth.

Post-COVID-19, the Smart Shelf Market is expected to experience accelerated growth as retailers seek to leverage advanced technologies to enhance inventory management and optimize their supply chains. With the rise of e-commerce and evolving consumer behaviors, retailers are exploring innovative ways to enhance the in-store experience and foster customer loyalty.

Market Segmentation

The market is segmented based on various factors, including component, application, and region.

Segmentation by Component
Hardware – IoT Sensors, RFID Tags and Readers, Electronic Shelf Lables (ESL), and Cameras.

Segmentation by Application
Inventory Management
Pricing Management
Content Management
Planogram Management
Other Applications

Segmentation by Region
North America – United States and Canada
Europe – United Kingdom, Germany, France, Italy, and Rest of Europe
Asia-Pacific – China, Japan, India, South Korea, Australia and New Zealand, and Rest of Asia-Pacific
Latin America – Brazil, Mexico, and Rest of Latin America
Middle East and Africa

In 2022, the hardware segment accounted for the largest share (46.73%) of the market studied, with a value of USD 1,473.40 million. This segment is projected to grow at a CAGR of 20.77% from 2023 to 2028. Retailers utilize radio-frequency identification (RFID) technology to identify products using radio waves. RFID tags transmit data to readers, providing real-time inventory monitoring. RFID consists of two main components: tags and readers. Tags interact with readers through radio waves and contain a serial number or information cluster. The demand for RFID tags in retail has increased due to rising labor costs and reduced logistics operating costs. Advanced RFID technologies have the potential to cut costs and increase revenue, transforming store economics.

The Internet of Things (IoT) continues to revolutionize purchasing and inventory management. IoT-enabled smart retail systems improve product sales, usage, and data collection. IoT sensors collect various measurements that retailers can utilize for process automation and problem detection. Initially, IoT focused on inventory management, but it now enhances the consumer experience. IoT sensors can detect environmental changes, alerting staff to preserve products and prevent waste. They can also monitor specialized equipment like freezers and refrigerators, detecting maintenance issues before failures occur. Retailers can install smart shelves equipped with sensors and cameras to detect low inventory or improper presentation.

In addition to conventional methods such as customer feedback and loyalty cards, retailers have various options for observing customer behavior and enhancing sales and customer experience. Smart shelf-management software provides tools for tracking consumer behavior and offers item-level visibility using RFID, IoT, and sensors. Visibility is crucial in retail for performance optimization and improved shopping experiences. Unlike traditional video analysis, smart shelf-management software directly provides businesses with detailed information about product movements and locations. This data can be analyzed to understand customer preferences, marketing trends, and popular areas within the store. Therefore, smart shelf-management software facilitates sales growth and improved customer service.

The inventory management segment held the largest market share (52.39%) in 2022, valued at USD 1,651.85 million. It is expected to reach USD 5,581.76 million by 2028 with a CAGR of 22.98% from 2023 to 2028. With increasing online sales, businesses require robust inventory management to meet demand. E-commerce companies have adopted inventory management software to track their inventory and optimize operational efficiency. Traditional systems are time-consuming and prone to human errors, leading to losses. Smart inventory management technologies like smart shelves, autonomous robots, and RFID help minimize loss and enhance efficiency.

Europe accounted for the largest share (32.50%) in the market studied in 2022, valued at USD 1,024.72 million. It is expected to reach USD 3,372.52 million by 2028, growing at a CAGR of 22.45% from 2023 to 2028. The United Kingdom is a significant region in the global smart shelf market, driven by retail, logistics, and healthcare sectors. Mergers, acquisitions, and investments are common in the European smart shelf market to improve business and reach customers’ requirements. German retailers are early adopters of electronic shelf labels (ESLs) to reduce costs. The French market is rapidly adopting smart shelves to optimize operations and enhance the customer experience. Italy also has a high penetration rate of ESLs. Overall, the growing retail sales volume and adoption of smart shelves in supermarkets will increase demand in Europe.

Competitive Landscape

Due to the participation of numerous global companies, the Smart Shelf Market demonstrates a competitive landscape. Notable industry players include Avery Dennison Corporation, AWM Smart Shelf, Huawei Technologies Co. Ltd, Dreamztech Solutions Inc., E Ink Holdings Inc., Focal Systems Inc., Happiest Minds Technologies Limited, and several others. These key players actively introduce novel and innovative products, as well as establish partnerships and collaborations, in order to attain a competitive edge within the market.

Key Companies Profiled in this report include Avery Dennison Corporation, E Ink Holdings Inc., Happiest Minds Technologies Limited, Honeywell International Inc., Huawei Technologies Co., Ltd., Intel Corporation, Lenovo PCCW Solutions Limited, NXP Semiconductors NV, Samsung Electronics Co., Ltd., Trax Technology Solutions Pte. Ltd., AWM Smart Shelf.

Recent Industry Developments

In September 2022, SES-imagotag, a renowned provider of digital technologies for physical retail and electronic shelf labels, unveiled VUSION OS (V:OS), an operating system for retail IoT. This cloud-native solution enables retailers to digitize their stores, fostering automation and connectivity. By leveraging real-time insights and data, retailers can make informed decisions and optimize their operations effectively.

In June 2022, SML RFID, a leading end-to-end specialist in RFID technology, announced its investment in RIELEC, a technology company specializing in the design, manufacture, and implementation of RFID systems. This strategic partnership strengthens SML’s supply chain offerings for its retail customers. The collaboration aims to enhance service quality, cater to the needs of both retail and brand customers, and maximize return on investment.

Key Questions Answered

What is the duration of the study period for this market?
What is the growth rate of the Smart Shelf Market?
What is the size of the Smart Shelf Market?
Which region exhibits the highest growth rate in the Smart Shelf Market?
Which region holds the largest share in the Smart Shelf Market?
Who are the key players in the Smart Shelf Market?

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Global Smart Shelf Market Size and Share Analysis 2023-2028

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Global Smart Shelf Market Size and Share Analysis 2023-2028

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