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Market Overview

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The global self-propelled lawn mowers market is projected to reach USD 6.78 billion by 2027, growing at a CAGR of 6.04% from 2022 to 2027. This growth is driven by increasing demand for cost-effective equipment that can effectively handle challenging areas such as uneven surfaces and hilly regions. Self-propelled mowers, powered by transmission and requiring no manual strength, are expected to witness high demand in the global market. In the North American market, the US accounted for a revenue share of 79.32% and is projected to grow at a CAGR of 5.22% during the forecast period. This growth is attributed to the rising demand for landscaping services in suburban lawns, golf courses, sports fields, and public parks.

Vendors’ continuous investments in research and development have made self-propelled mowers more user-friendly. They now come equipped with features like automatic choke recovery systems for easy cold engine starts, height adjustments, speed control, and discharge bag attachments. These advancements support the global self-propelled lawn mowers market.

Concerns over pollution caused by gasoline-powered lawn mowers and other garden machinery have led the US Environmental Protection Agency (EPA) to tighten emission requirements. Companies are also exploring alternative fuel sources to reduce air and noise pollution. During the forecast period, these factors are expected to drive the demand for battery-powered self-propelled lawn mowers. However, challenges such as water shortages, the growing usage of artificial grass, and increasing demand for robotic lawn mowers due to the preference for technology-driven products may hinder the growth of the self-propelled lawn mowers market.

Changing lifestyle needs and increasing income levels have led to higher rates of home ownership and home improvement projects worldwide. The homeownership rate in the US increased from 64.2% in Q4 2017 to 65.5% in Q4 2021, with an average home improvement spending of over $8,300 in 2020. This expansion of home ownership and home improvements is driving the growth of landscaping services, thereby strengthening the demand for self-propelled lawn mowers.

The growing need to enhance the aesthetic appeal of residential and commercial lawns and gardens is also boosting the demand for landscaping services globally. The construction of decorative structures, ponds, patios, and green paths is gaining popularity in the outdoor landscaping market. Additionally, a growing US economy and rising demand for new homes and offices indirectly contribute to the expansion of landscaping facilities, increasing the demand for self-propelled lawn mowers.

One of the key factors driving the demand for self-propelled lawn mowers is their cost-effectiveness compared to ride-on and robotic mowers. Self-propelled mowers have lower costs due to less advanced technology and engine power. The average cost of gasoline-powered self-propelled mowers ranges from USD 170 to 2,000, while battery-powered ones cost between USD 340 and 850. The affordability of self-propelled mowers makes them a preferred choice for many consumers, supporting the overall growth of the self-propelled lawn mowers market.

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Market Segmentation

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The market is segmented based on various factors, including fuel type, end-user, drive type, blade type, start type, distribution channel, and geography.

Segmentation by Fuel Type
Gasoline-Powered
Battery-Powered
Electric-Corded
Propane-Powered

Segmentation by Drive Type
RWD
FWD
AWD

Segmentation by End-User
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Residential
Government & Others

Segmentation by Blade Type
Standard Blades
Mulching Blades
Lifting Blades
Cylinder Blades

Segmentation by Start Type
Recoil Start
Push Start
Key Start

Segmentation by Distribution Channel

Offline
Online

Segmentation by Geography
North America – US, Canada
Europe – U.K., Germany, France, Spain, Italy, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE

The global self-propelled lawn mowers market is expected to experience significant growth in various segments. The gasoline-powered segment is predicted to see a substantial increase of 38.87% compared to 2021. However, the highest growth rates are expected in the battery-powered segment. This can be attributed to the growing consumer awareness regarding sustainability and environmental emissions, which is driving the demand for battery-powered self-propelled lawn mowers. This segment is projected to witness an absolute growth of 50.33% from 2021 to 2027. Furthermore, the use of Li-ion batteries offers numerous social and financial benefits, thereby increasing their popularity among commercial projects and municipalities.

In terms of start type, the recoil segment currently dominates the market. However, the push-button start segment is expected to exhibit the highest growth rate throughout the forecast period. Recoil start, which involves a pulling mechanism to start the lawn mower engine, is currently the favored start type among self-propelled lawn mowers. This segment is anticipated to generate revenue of USD 1.01 billion by 2027. In 2021, the global key start self-propelled lawn mowers market witnessed shipments of 1,238.10 thousand units. Key start self-propelled mowers are advantageous as they eliminate the stressful situations associated with push start layouts.

The residential segment currently holds a revenue share of 55.45% and is expected to lead the self-propelled lawn mowers market during the forecast period. The significant share of this segment is attributed to the increasing preference of the population for gardening activities, resulting in the expansion of lawns, playgrounds, and green spaces in both single and multi-family housing units. Additionally, the usage of self-propelled lawn mowers by professional landscaping service providers is expected to see exceptional growth, contributing to a revenue of USD 674.2 million during the forecast period.

North America has the largest share in the global self-propelled lawn mowers market, accounting for 41.91%. This demand is supported by a large residential sector and the presence of numerous golf courses across the region. North America boasts the highest number of golf courses globally, with over 18,700 in the United States and Canada combined. In 2019-2020, the United States opened more than 25 new golf courses nationwide. Most of these courses are public facilities that allow free playing, which encourages greater participation. Thus, the abundance of golf courses in the region is expected to drive the growth of the self-propelled lawn mowers market during the forecast period.

Europe is anticipated to witness one of the fastest growth rates in the global self-propelled lawn mowers market, with a compound annual growth rate (CAGR) of 6.89%. Europe is considered one of the largest markets in the gardening equipment segment, mainly driven by an increasing number of residential end-users. Government and sports facilities are also expected to utilize robust ground management equipment, thereby increasing the need for landscaping services in the region.

The urbanization of developing countries in the Asia-Pacific (APAC) region is expected to drive the demand for gardens and recreational parks, consequently creating the need for maintenance and driving the market for lawn and garden care equipment. Additionally, multifamily residential properties are gaining prominence in the region. While Australia and China currently account for significant usage of lawn and garden equipment, countries like India are projected to witness increased demand due to improvements in the quality of real estate, thus boosting the self-propelled lawn mowers market.

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Competitive Landscape

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Ariens Company, Husqvarna, Deere & Company, and Stanley Black & Decker are prominent industry participants within the global self-propelled lawn mowers market. These vendors are placing growing emphasis on compliance with diverse regulations, as well as prioritizing energy efficiency and labeling requirements. By doing so, they aim to maintain and enhance their presence in the global market.

Key companies profiled in this report include AriensCo, Deere & Co., Honda, Husqvarna Group, Kubota Corporation, Stanley Black & Decker, STIGA Group, The Toro Company, Alfred Karcher SE & Co. KG, AL-KO Gardentech, AS-Motor, Bad Boy Mowers, Briggs & Stratton, Chervon Group, Cobra, Einhell Germany AG, Emak Group, Generac Power Systems, Greenworks Tools, IHI Shibaura Machinery Corporation, Makita, Masport, Metalcraft of Mayville, Positecgroup, Snow Joe, STIHL, SUMEC Group Corp., Swisher Inc., Techtronic Industries, Wright Manufacturing.

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Recent Industry Developments

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Milwaukee introduced the M18 FUEL Dual Battery Cordless mower, a self-propelled mower, in April 2022. This innovative mower is equipped with an instant start system, a 3-in-1 grass management system, five-wheel speed settings, and various other features.

DEWALT, on the other hand, unveiled its 2×20 Max Self-Propelled Mower in January 2021. This mower boasts an efficient brushless direct drive motor that can operate for up to 1 hour on a single charge. With the launch of this self-propelled lawn mower, the company expanded its line of 20V MAX* systems, which already consists of over 200 products.

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Key Questions Answered

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What is the projected size of the global self-propelled lawn mowers market by 2027?

The global self-propelled lawn mowers market is expected to reach a size of USD 6.78 billion by 2027.

What is the anticipated growth rate of the global self-propelled lawn mowers market?

The global self-propelled lawn mowers market is projected to grow at a compound annual growth rate (CAGR) of 6.04%.

Who are the key players in the self-propelled lawn mowers market?

The key players in the self-propelled lawn mowers market include AriensCo, Deere & Co., Honda, Husqvarna, Kubota, Stanley Black & Decker, STIGA Group, and The Toro Company.

What is the estimated number of units for the global self-propelled lawn mowers market by 2027?

The global self-propelled lawn mowers market is expected to reach approximately 10,257.61 thousand units by 2027.

Which region holds the largest market share in the global self-propelled lawn mowers market?

North America holds the largest market share in the global self-propelled lawn mowers market, accounting for 41.91% of the revenue. The demand in this region is supported by a sizable residential sector and a significant number of golf courses.

What are the driving factors for growth in the self-propelled lawn mowers market?

The major growth factors in the self-propelled lawn mowers market include the increasing availability of alternative fuel options, the growing presence of recreational facilities, the expanding landscaping industry, and the development of lithium-ion batteries.