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Market Overview

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The global ride-on mower market experienced a valuation of USD 11.4 billion in 2021 and is projected to reach USD 16 billion by 2027, growing at a compound annual growth rate (CAGR) of 5.88% during the period from 2022 to 2027. This growth is primarily driven by the rising demand for ride-on mowers among professional and semi-professional end-users worldwide.

Vendors in the market are actively engaged in continuous innovation and the development of new technologies, which further support the growth of the ride-on mower market. Recent trends, such as remote-controlled mowers, electronic speed control, and tight turn technology, are gaining momentum in the ride-on lawn mower market.

However, the demand for riding mowers remains relatively low among households due to the prevalence of small-sized lawns in residential areas. Additionally, ride-on lawn mowers typically have a bulkier design, requiring more storage space. Nevertheless, the residential riding mower market has witnessed the emergence of zero-turn mowers as a recent trend. There is a growing demand for consumer mowers equipped with power steering, comfortable seating, and power lift, which is significantly driving market growth. However, factors such as high upfront costs and long replacement cycles are restraining the growth of ride-on mowers in the market.

During the COVID-19 pandemic, the ride-on mower market was impacted by supply chain constraints. Strict government regulations and policies imposed by local and national governments limited the movement of supplies, disrupted production facilities, and hampered logistics. As a result, the market experienced a decline in growth.

The standard ride-on mower market is expected to contribute an additional revenue of $2.1 billion by 2027. The revenue generated from battery-powered ride-on mowers is predicted to reach $3.5 billion by 2027, driven by the increasing demand for environmentally friendly products that minimize carbon emissions. Furthermore, the application of ride-on lawn mowers is expected to gain momentum in golf courses and other sports arenas, contributing revenue of $1.6 billion to the market by 2027.

The value of green spaces is growing worldwide as they are associated with numerous health and environmental benefits. Recreational facilities like parks and playgrounds contribute to creating healthy and vibrant communities. Moreover, they enhance property values and attract home buyers. Governments in various countries are investing significantly in the construction of outdoor open spaces, thereby boosting the demand for ride-on mowers.

Golf is experiencing growing popularity globally, with increasing participation year after year. In 2020, there were over 38,000 golf courses spread across 205 countries, primarily concentrated in top golfing nations such as the US, Canada, the UK, Germany, Japan, France, and Australia. The rising participation in golf and the expanding number of golf courses drive the demand for ride-on mowers in the market.

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Market Segmentation

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The market is segmented based on various factors, including product, fuel type, end-user, transmission type, drive type, start type, blade type, distribution channel, and geography.

Segmentation by Product
Standard Ride-On
Zero-Turn
Lawn Tractors
Garden Tractors

Segmentation by Fuel Type
Gasoline-Powered
Battery-Powered
Propane-Powered

Segmentation by End-User
Professional Landscaping Services
Golf Courses & Other Sports Arenas
Residential
Government
Others

Segmentation by Transmission Type
Hydrostatic
Electric Motor
Manual
Others

Segmentation by Drive Type
Two Wheel Drive
Four-Wheel Drive

Segmentation by Start Type
Push Start
Key Start

Segmentation by Blade Type
Standard Blades
Mulching Blades
Lifting Blades
Cylinder Blades

Segmentation by Distribution Channel
Offline
Online

Segmentation by Geography
North America – US, Canada
Europe – UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, Austria
APAC – China, Japan, India, South Korea, Australia
Latin America – Brazil, Mexico, Argentina
Middle East & Africa – South Africa, Saudi Arabia, UAE

In 2021, standard ride-on mowers held a significant market share due to their affordability and versatile applications across various areas. This segment is projected to exhibit a compound annual growth rate (CAGR) of 6.42%. However, the fastest growth rate during the forecast period is expected to be observed in the lawn tractor segment.

Among the different types of ride-on mowers, gasoline-powered models currently lead in terms of unit shipments. Nevertheless, battery-powered lawn mowers are anticipated to experience the highest growth rates. The shift towards battery-powered mowers is driven by factors such as reduced noise levels, lower maintenance requirements, and advancements in lithium-ion battery technology, offering lighter weight and longer lifespan compared to traditional nickel-cadmium versions.

While the hydrostatic transmission segment currently dominates the market, the electric motor segment is predicted to grow at a faster pace in the forecast period. A lawn mower’s transmission is responsible for transferring power from the engine to the wheels, enabling control over speed and torque to maneuver challenging terrains, including wet grass, tight corners, tree obstacles, hills, inclines, and muddy grounds. Hydrostatic transmissions are popular due to their smooth operation, user-friendly nature, durability, and superior responsiveness.

In 2021, the hydrostatic segment accounted for a substantial revenue share of 67.32%, establishing its dominance in the market. However, the electric motor segment is expected to exhibit the fastest growth, with a CAGR of 6.66%.

The ride-on mower market is predominantly led by North America, which is projected to generate an additional revenue of $1.6 billion by 2027. Approximately 9% of production costs for landscape professionals in this region are attributed to fuel expenses. Consequently, the adoption of propane-powered mowers with Electronic Fuel Injection is expected to reduce fuel costs and enhance the product offerings of companies operating in this sector.

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Competitive Landscape

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Husqvarna Group, STIGA S.p.A., KUBOTA Corporation, Stanley Black & Decker, and The Toro Company are prominent participants in the global ride-on mowers market. These key industry players engage in fierce competition, and the sector is experiencing rapid growth, which is expected to attract additional entrants. Consequently, competition is anticipated to intensify during the forecast period. To differentiate themselves from price-based competition, vendors are focusing on value-added sales offerings that provide a competitive edge and improved profit margins.

Key companies profiled in this report include ARIENS CO, Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, Stanley Black & Decker, STIGA Group, The Toro Company, AGCO Corporation, AL-KO Gardentech, Altoz, AS-Motor, Bad Boy Mowers, Bobcat, Briggs & Stratton, Chervon Group, Emak S.p.A, Generac Power Systems, Greenworks Tools, IHI Shibaura Machinery Corporation, Masport:, Metalcraft of Mayville, STIHL, SUMEC Group Corp, Swisher Inc., Techtronic Industries, Textron Inc., The Grasshopper Company, WALKER MANUFACTURING, Wright Manufacturing, Yangzhou Weibang Garden.

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Recent Industry Developments

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In March 2021, Cub Cadet introduced two electric mowers, namely the Ultima ZT1 42E zero-turn mower and the XT1 Enduro LT42E lawn tractor. These mowers are capable of cutting up to two acres on a single charge and are equipped with USB port charging.

During the same year, in 2021, EGO launched the Power+ 52 Z6 Zero Turn Riding Mower, which offers an extended battery life, a larger cutting deck, and the ability to mow an area of up to four acres on a single charge.

In December 2021, Stanley Black & Decker made an acquisition of Excel Industries, aiming to broaden its presence in the turf equipment sector. This acquisition provided Stanley Black & Decker access to various excel industries brands, including BigDog and Hustler Turf Equipment.

In January 2022, The Toro Company, a provider of outdoor environment solutions, acquired Intimidator Group, a manufacturer of Spartan Mowers. This acquisition allowed The Toro Company to expand its offerings into the rapidly growing line of zero-turn lawn mowers provided by Spartan Mowers.

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Key Questions Answered

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What is the projected market size of the global ride-on mower market by 2027?

The global ride-on mower market was valued at USD 11.4 billion in 2021 and is anticipated to reach USD 16 billion by 2027.

What is the growth rate of the global ride-on mower market?

The global ride-on mower market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.88%.

Who are the key players in the global ride-on mower market?

The key players in the global ride-on mower market include ARIENS CO, Deere & Company, Honda Motor Company, Husqvarna Group, KUBOTA Corporation, Stanley Black & Decker, STIGA Group, and The Toro Company.

What are the growth factors in the global ride-on mower market?

The major growth factors in the global ride-on mower market include growing demand from golf courses, the expansion of manufacturer-led programs and initiatives, and the increasing penetration of recreational facilities.

Which region is expected to hold the largest share in the global ride-on mower market?

North America is expected to hold the largest share in the global ride-on mower market.