Global Outdoor Power Equipment Market - Outlook and Forecast 2023-2028
The global outdoor power equipment market was valued at USD 32.00 billion in 2022 and is projected to reach USD 43.77 billion by 2028, growing at a CAGR of 5.36%. Outdoor power equipment is gaining significance across various end-user segments due to its ability to reduce the time required for traditional lawn care and gardening activities. Moreover, with advancements in business models and operational techniques, the market has the potential for further growth, supported by stringent protocols and corporate policies. As a result, outdoor power equipment plays a crucial role in the garden and yard maintenance equipment industry. Additionally, the increasing interest in gardening and lawn care activities is driving the demand for landscaping services, thereby propelling the growth of the outdoor power equipment market.
Governments worldwide are adopting sustainable and green technologies to mitigate pollution in cities. Gardening equipment falls under this category and often contributes more to pollution than vehicles. Professional landscaping service providers operating in municipalities, hospitality, office, state entities, and customers with indoor projects are seeking zero exhaust emissions and noiseless equipment to extend working hours in public spaces. Furthermore, with the emergence of battery-powered outdoor power equipment, vendors are introducing new technologies to remain competitive in the market. For example, Bosch’s Syneon technology controls battery output, while Chervon’s EGO POWER+ Li-ion battery technology prevents overheating. Technological advancements also enhance the scope of corded and cordless outdoor power equipment in commercial areas. Cordless tools are gaining momentum due to their simplicity and elimination of fuel-related concerns.
USD 32 billion in 2021
Equipment Type, Power Source, Category, Distribution Channel, Region
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Cordless outdoor equipment is particularly popular compared to gas or corded options. It is commonly used for residential garden maintenance as it produces less noise and is lightweight, making it highly portable. The demand for cordless outdoor power equipment is rapidly growing and is expected to have a CAGR of 6.29% in the global market during the forecast period, with North America and Europe witnessing the highest demand.
The construction of various hotels is expected to support the growth of the outdoor power equipment market. In Q1 2021, over 40 hotels were opened in Europe. Construction projects such as the Markisches Zentrum Redevelopment in Germany, which includes the construction of new office spaces scheduled for completion by 2023, involve shopping centers, retail spaces, offices, health centers, residential towers, and hotels.
In recent years, the landscaping service industry has increasingly adopted environmentally friendly and low-carbon footprint green lawn care technology. According to a report by the California Air Resource Board (CARB) in 2020, small off-road engines like lawnmowers, chainsaws, leaf blowers, and trimmers contribute to higher emissions than 14.4 million passenger cars in the state. U.S. governments are now placing greater emphasis on reducing greenhouse gas (GHG) emissions. Consequently, the use of lawn and garden equipment that causes environmental pollution is expected to decline, encouraging the adoption of electric equipment in the outdoor power equipment market.
The popularity of gardening and landscaping services has also increased in the U.S., driven by the desire to enhance the aesthetic appeal of commercial and residential lawns and gardens. This trend has led to a surge in market demand. Customers are increasingly outsourcing landscaping services for the maintenance of corporate, institutional, and residential areas. They are expanding planting areas, replacing lawns, and designing and constructing new landscape areas. Additionally, the non-commercial end-user segment is witnessing a rise in demand for yard and lawn care services due to high disposable incomes. Therefore, the increasing adoption of landscaping services is expected to boost the commercial outdoor power equipment market during the forecast period.
The market is segmented based on various factors, including equipment type, power source, category, distribution channel, and region.
Segmentation by Equipment Type
Segmentation by Power Source
Segmentation by End-User
Segmentation by Category
Segmentation by Distribution Channel
Segmentation by Region
North America-United States and Canada
Europe-UK, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland, and Austria
Asia-Pacific-China, Japan, India, South Korea, and Australia
Latin America-Brazil, Mexico, and Argentina
Middle East and Africa- Saudi Arabia, UAE, and Saudi Africa
The global outdoor power equipment market encompasses a wide range of tools used for garden and yard maintenance across various sectors, including residential, commercial, sports arenas, and landscapers. In 2022, lawnmowers accounted for the largest share of the market, driven primarily by North America and Europe. The affordability, portability, and ease of use of outdoor power equipment have contributed to its increasing adoption in domestic garden care activities. Leading players in the market are offering products with advanced technologies that allow for efficient maintenance of large spaces, reduced fuel consumption, and fleet monitoring to eliminate inefficiencies. These technological advancements are driving the global demand for outdoor power equipment.
The global outdoor power equipment market can be categorized by power source into internal combustion engine (ICE), cordless, and corded equipment. In 2022, ICE equipment dominated the market with a share of over 71%. The high power output of ICE equipment compared to battery-based equipment explains its dominance. It is especially suitable for larger tasks involving long and thick grass or bushes. Gasoline lawnmowers and hedge trimmers are preferred for these tasks as they can finish the job quickly. However, due to the growing focus on sustainability, cordless power equipment is gaining momentum among end-users.
The residential segment is the largest end-user segment in the global outdoor power equipment market, accounting for a revenue share of 56% in 2022. This dominance is driven by the increasing interest in gardening activities, leading to the expansion of lawns and green spaces in single and multi-family housing units. Demand for backyard beautification and landscaping for garden parties and cookouts has also contributed to the growth in the residential sector.
The mass category segment holds a major share in the global outdoor power equipment market and is expected to witness incremental growth of USD 6.9 billion during the forecast period. Mass-market outdoor power equipment is primarily used for cleaning and maintaining moderately sized homes or yards. The broader usage of equipment in the residential sector has fueled the demand for mass outdoor products, which are more affordable than premium outdoor equipment.
Offline distribution channels dominate the global outdoor power equipment market, accounting for a revenue share of approximately 62% in 2022. The wider reach in areas with limited connectivity and the high level of consumer trust associated with personally experiencing the quality of products have contributed to the growth of this segment. Moreover, since outdoor power equipment involves high costs, the preference for offline channels remains strong to minimize the risk of receiving damaged products. Outdoor power equipment producers utilize specialty stores and supermarkets due to their ability to provide personalized customer services.
North America emerged as the dominant region in the global outdoor power equipment market in 2022. The market growth in this region can be attributed to constant innovation by outdoor power equipment players and the development of upgraded products with enhanced features and functions. The presence of numerous golf courses and a growing residential sector have supported the market demand. Increased competition in the professional landscaping industry in the U.S. has made landscaping services more affordable for a wider range of customers, thereby driving the market. Additionally, the rising number of dual-income households and the lack of time for garden maintenance activities have contributed to market growth in recent years.
In 2022, the outdoor power equipment market in Europe was valued at over USD 9 billion. The growth in this region is primarily supported by factors such as increased business investments, rising commercial and residential construction, government spending on infrastructure, and growth in the hospitality sector. The rapid urbanization of developing countries in Europe is expected to drive the demand for gardens and recreational parks, leading to an increased need for maintenance and a higher demand for lawn care equipment during the forecast period.
The APAC region’s outdoor power equipment market is projected to witness a CAGR of 5.26% during the forecast period. India, Australia, China, and Japan are the main drivers of market growth in this region. The strong economic growth, increased construction activities, an aging population, and higher disposable income in these countries have contributed to the rising demand for outdoor power equipment.
The global outdoor power equipment market exhibits a high level of consolidation, with numerous local and international players competing fiercely. These players face intense competition as customers increasingly demand continuous innovation and upgrades in the outdoor power equipment sector due to the rapidly changing technological landscape. Manufacturers emphasize the identification of market opportunities, setting specific goals to enhance productivity, and making efficient use of capital resources. In the current scenario, vendors are compelled to adjust and refine their unique value propositions to establish a strong market presence. To gain a competitive edge, manufacturers are expanding their product line-ups and introducing innovative techniques within their respective business segments.
Key vendors in the global outdoor power equipment market include Deere & Co., Husqvarna, HONDA, Stanley Black & Decker, and The Toro Group. These major players face intense competition on a global scale. Many players strive to achieve economies of scale by offering a diverse range of gardening equipment. Other notable participants in the outdoor power equipment market include Ariens Company, Stiga Group, Makita, and STHIL. Most players have adopted an acquisition strategy to become industry leaders. Developed countries such as the U.S. and Western European nations exhibit high market concentration.
Key Companies Profiled in this report include Husqvarna, Deere & Company, Honda Motor Company, Stanley Black & Decker, The Toro Company, Robert Bosch, ARIENS CO, STIGA S.p.A, Makita, STIHL, Techtronic Industries, Snow Joe, Einhell, Masport, Greenworks Tools, Emak S.p.A, Generac Power Systems, Briggs & Stratton, SUMEC Group Corporation, WEN Products, and ECHO.
Key Questions Answered
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